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Marketing at The University of Texas at Dallas

If you are interested in studying Marketing, consider the program at The University of Texas at Dallas. The following information will help you decide if it is a good fit for you.

The University of Texas at Dallas sits in Richardson, TX.

In the most recent year for which we have data, 163 marketing graduations were recorded at The University of Texas at Dallas.

Online Class Availability at The University of Texas at Dallas

Distance learning is available at The University of Texas at Dallas. Of 29,886 students, 887 (3%) were enrolled entirely in distance education and 9,355 (31%) took at least some classes online.

Marketing Rankings at The University of Texas at Dallas

Use these rankings to compare The University of Texas at Dallas’s Marketing program to other colleges that offer this major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Texas	#8 of 49
Best Schools (Quality)	Southwest (Region)	#11 of 69
Best Value	Texas	#24 of 49
Best Value	Southwest (Region)	#40 of 68
Best Schools (Quality)	Nationwide	#92 of 645
Best Value	Nationwide	#261 of 642

Master’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Texas	#8 of 49
Best Schools (Quality)	Southwest (Region)	#11 of 69
Best Value	Texas	#24 of 49
Best Value	Southwest (Region)	#40 of 68
Best Schools (Quality)	Nationwide	#92 of 645
Best Value	Nationwide	#261 of 642

Earnings for Marketing Graduates from The University of Texas at Dallas

Students who complete The University of Texas at Dallas’s Marketing program earn the following amounts (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$47,095
2 years	$48,510
3 years	$56,646
4 years	$64,110
5 years	$77,144

How does this compare to the school overall? Four years out, Marketing graduates from The University of Texas at Dallas report median earnings of $64,110, compared with $82,490 for all The University of Texas at Dallas graduates — about 22% lower than the school-wide median.

Median Debt at Graduation

Typical debt at graduation for Marketing graduates from The University of Texas at Dallas comes in at $17,562.

Student Demographics & Diversity

Take a look at the composition of Marketing graduates at The University of Texas at Dallas, broken down by degree level.

Across all degree levels, Marketing graduates at The University of Texas at Dallas are 58% women (95) and 42% men (68).

Marketing Bachelor’s Program at The University of Texas at Dallas

Among the 163 bachelor’s marketing degrees awarded at The University of Texas at Dallas, 58% were women (95) and 42% were men (68).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at The University of Texas at Dallas.

Race / Ethnicity	Number of Graduates
White	35
Hispanic / Latino	45
Black / African American	10
Asian	58
Two or More Races	12
International (Nonresident)	1
Unknown	2

Minority students account for 77% of Marketing bachelor’s degree recipients at The University of Texas at Dallas, above the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at The University of Texas at Dallas

The Marketing program at The University of Texas at Dallas breaks down into more specific concentrations:

Concentration	Graduates
Marketing/Marketing Management	163

Best-Paid Careers for Marketing Graduates

Those who complete Marketing program at The University of Texas at Dallas go on to a range of careers. Below are the top-paying careers for Marketing majors, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.