Marketing at The University of Tampa

If you are interested in studying marketing, you may want to check out the program at The University of Tampa. The following information will help you decide if it is a good fit for you.

UT is located in Tampa, Florida and approximately 9,605 students attend the school each year. Of the 743 students who graduated with a bachelor’s degree from The University of Tampa in 2021, 138 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UT Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UT Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UT performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UT is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	34
	34
	53
	79
	87
	93
	94
	324
	400
	414
	498

In 2021, 16 students received their master’s degree in marketing from UT. This makes it the #53 most popular school for marketing master’s degree candidates in the country.

Earnings of UT Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UT is $40,708. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at UT

Take a look at the following statistics related to the make-up of the marketing majors at The University of Tampa.

UT Marketing Bachelor’s Program

For the most recent academic year available, 46% of marketing bachelor's degrees went to men and 54% went to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UT since its program graduates 2% more men than average.

About 67% of those who receive a bachelor's degree in marketing at UT are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Tampa with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	3
Hispanic or Latino	11
White	93
International Students	13
Other Races/Ethnicities	18

UT Marketing Master’s Program

Of the 16 students who graduated with a master’s in marketing from UT in 2021, 6% were men and 94% were women.

Of the students who received a marketing master's degree from UT, 63% were white. This is typical for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Tampa with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	2
Hispanic or Latino	0
White	10
International Students	2
Other Races/Ethnicities	2

UT also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at The University of Tampa. The table shows all degrees awarded in this field awarded for all degree levels at The University of Tampa. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	154

Related Majors

• Business Support & Assistant Services
• International Business
• Entrepreneurial Studies
• Accounting
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for FL, the home state for The University of Tampa.

Occupation	Jobs in FL	Average Salary in FL
Market Research Analysts and Marketing Specialists	34,950	$64,730
Sales Managers	20,060	$125,050
Marketing Managers	9,700	$119,450
Business Professors	3,190	$94,370
Advertising and Promotions Managers	1,040	$98,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Andonic under License

More about our data sources and methodologies.