Marketing at Tarleton State University

If you plan to study marketing, take a look at what Tarleton State University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Tarleton is located in Stephenville, Texas and has a total student population of 14,016. In the 2020-2021 academic year, 43 students received a bachelor's degree in marketing from Tarleton.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Tarleton Marketing Degrees Available

• Bachelor’s Degree in Marketing

Tarleton Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Tarleton performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Tarleton is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	135
	265
	356
	399
	479
	566
	653

How Much Do Marketing Graduates from Tarleton Make?

The median salary of marketing students who receive their bachelor's degree at Tarleton is $39,879. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at Tarleton

Take a look at the following statistics related to the make-up of the marketing majors at Tarleton State University.

Tarleton Marketing Bachelor’s Program

In the 2020-2021 academic year, 43 students earned a bachelor's degree in marketing from Tarleton. About 70% of these graduates were women and the other 30% were men.

About 65% of those who receive a bachelor's degree in marketing at Tarleton are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 3% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Tarleton State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	1
Hispanic or Latino	8
White	28
International Students	1
Other Races/Ethnicities	4

Tarleton also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from Tarleton State University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	43

Related Majors

• International Business
• Business/Managerial Economics
• Finance & Financial Management
• Human Resource Management
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Tarleton State University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Billy Hathorn under License

More about our data sources and methodologies.