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Marketing at Syracuse University

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Marketing at Syracuse University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Syracuse University stacks up to those at other schools.

Syracuse is located in Syracuse, New York and approximately 21,322 students attend the school each year. Of the 1,174 students who graduated with a bachelor’s degree from Syracuse University in 2021, 154 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Syracuse Marketing Degrees Available

  • Bachelor’s Degree in Marketing

Syracuse Marketing Rankings

The following rankings from College Factual show how the marketing progam at Syracuse compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Syracuse is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
26
56
87
385
436
681

Earnings of Syracuse Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Syracuse is $50,778. This is great news for graduates of the program, since this figure is 22% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

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Marketing Student Demographics at Syracuse

Take a look at the following statistics related to the make-up of the marketing majors at Syracuse University.

Syracuse Marketing Bachelor’s Program

55% Women
25% Racial-Ethnic Minorities*
During the 2020-2021 academic year, 154 students graduated with a bachelor's degree in marketing from Syracuse. About 45% were men and 55% were women.

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About 69% of those who receive a bachelor's degree in marketing at Syracuse are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Syracuse University with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 13
Black or African American 9
Hispanic or Latino 12
White 106
International Students 4
Other Races/Ethnicities 10

Syracuse also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at Syracuse University. A concentration may not be available for your level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 154

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NY, the home state for Syracuse University.

Occupation Jobs in NY Average Salary in NY
Market Research Analysts and Marketing Specialists 63,520 $77,230
Sales Managers 23,120 $198,390
Marketing Managers 17,590 $187,860
Business Professors 8,910 $110,500
Advertising and Promotions Managers 6,590 $174,870

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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