Marketing at Binghamton University

If you are interested in studying marketing, you may want to check out the program at Binghamton University. The following information will help you decide if it is a good fit for you.

Binghamton University is located in Vestal, New York and has a total student population of 18,148. In the 2020-2021 academic year, 76 students received a bachelor's degree in marketing from Binghamton University.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Binghamton University Marketing Degrees Available

• Bachelor’s Degree in Marketing

Binghamton University Marketing Rankings

The following rankings from College Factual show how the marketing progam at Binghamton University compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Binghamton University is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	158
	186
	201
	251
	254
	406
	532
	612

How Much Do Marketing Graduates from Binghamton University Make?

The median salary of marketing students who receive their bachelor's degree at Binghamton University is $42,609. This is 2% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at Binghamton University

Take a look at the following statistics related to the make-up of the marketing majors at Binghamton University.

Binghamton University Marketing Bachelor’s Program

The marketing program at Binghamton University awarded 76 bachelor's degrees in 2020-2021. About 41% of these degrees went to men with the other 59% going to women.

About 57% of those who receive a bachelor's degree in marketing at Binghamton University are white. This is below average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Binghamton University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	12
Black or African American	3
Hispanic or Latino	5
White	43
International Students	9
Other Races/Ethnicities	4

Binghamton University also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at Binghamton University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	76

Related Majors

• Entrepreneurial Studies
• Management Information Systems
• Finance & Financial Management
• Business Administration & Management
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NY, the home state for Binghamton University.

Occupation	Jobs in NY	Average Salary in NY
Market Research Analysts and Marketing Specialists	63,520	$77,230
Sales Managers	23,120	$198,390
Marketing Managers	17,590	$187,860
Business Professors	8,910	$110,500
Advertising and Promotions Managers	6,590	$174,870

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Claire H under License

More about our data sources and methodologies.