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Marketing at Southern Methodist University

What traits are you looking for in a school for Marketing, consider the program at Southern Methodist University. The following information will help you decide if it is a good fit for you.

Southern Methodist University sits in Dallas, TX.

During the most recent reporting year, 72 marketing graduations were recorded at Southern Methodist University.

Studying Online at Southern Methodist University

Distance learning is available at Southern Methodist University. Of 12,116 students, 669 (6%) were enrolled entirely in distance education and 1,002 (8%) took at least some classes online.

Marketing Rankings at Southern Methodist University

These rankings give you a sense of how Southern Methodist University’s Marketing program against peer institutions.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Southwest (Region)	#2 of 69
Best Schools (Quality)	Texas	#2 of 49
Best Schools (Quality)	Nationwide	#10 of 645
Best Value	Texas	#48 of 49
Best Value	Southwest (Region)	#67 of 68
Best Value	Nationwide	#628 of 642

Earnings for Marketing Graduates from Southern Methodist University

Those who finish Southern Methodist University’s Marketing program earn the following amounts (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$52,225
2 years	$59,576
3 years	$67,018
4 years	$83,357
5 years	$115,775

How does this compare to the school overall? At the four-year mark, Marketing graduates from Southern Methodist University report median earnings of $83,357, compared with $82,838 for all Southern Methodist University graduates — about 1% higher than the school-wide median.

Median Debt at Graduation

The median debt for Marketing graduates from Southern Methodist University comes in at $20,500.

Student Demographics & Diversity

Take a look at the student demographics for Marketing graduates at Southern Methodist University, broken down by degree level.

Looking at the program as a whole, Marketing graduates at Southern Methodist University are 83% women (60) and 17% men (12).

Marketing Bachelor’s Program at Southern Methodist University

Among the 72 bachelor’s marketing graduates at Southern Methodist University, 83% were women (60) and 17% were men (12).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Southern Methodist University.

Race / Ethnicity	Number of Graduates
White	48
Hispanic / Latino	10
Black / African American	3
Asian	3
Two or More Races	4
International (Nonresident)	3
Unknown	1

Racial-ethnic minorities make up 28% of Marketing bachelor’s degree recipients at Southern Methodist University, below the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at Southern Methodist University

This Marketing program at Southern Methodist University offers more specialized concentrations:

Concentration	Graduates
Marketing/Marketing Management	72

Top-Paying Careers for Marketing Graduates

Graduates of the Marketing program at Southern Methodist University work across a variety of fields. Below are the best-paid careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.