Marketing at Southern Illinois University Carbondale

What traits are you looking for in a marketing school? To help you decide if Southern Illinois University Carbondale is right for you, we've gathered the following information about the school's marketing program.

SIUC is located in Carbondale, Illinois and has a total student population of 11,366. In the 2020-2021 academic year, 28 students received a bachelor's degree in marketing from SIUC.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

SIUC Marketing Degrees Available

• Bachelor’s Degree in Marketing

SIUC Marketing Rankings

The following rankings from College Factual show how the marketing progam at SIUC compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at SIUC is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	102
	230
	361
	414
	427
	451
	518

How Much Do Marketing Graduates from SIUC Make?

The median salary of marketing students who receive their bachelor's degree at SIUC is $38,993. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at SIUC

Take a look at the following statistics related to the make-up of the marketing majors at Southern Illinois University Carbondale.

SIUC Marketing Bachelor’s Program

In the 2020-2021 academic year, 28 students earned a bachelor's degree in marketing from SIUC. About 50% of these graduates were women and the other 50% were men. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at SIUC since its program graduates 5% more men than average.

About 64% of those who receive a bachelor's degree in marketing at SIUC are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 6% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Southern Illinois University Carbondale with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	4
Hispanic or Latino	3
White	18
International Students	0
Other Races/Ethnicities	2

SIUC also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from Southern Illinois University Carbondale. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	28

Related Majors

• Business/Managerial Economics
• Hospitality Management
• Finance & Financial Management
• Business Administration & Management
• Management Sciences & Quantitative Methods

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for Southern Illinois University Carbondale.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910
Survey Researchers	1,590	$57,560

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Mark Jaroski under License

More about our data sources and methodologies.