Marketing at Saginaw Valley State University

What traits are you looking for in a marketing school? To help you decide if Saginaw Valley State University is right for you, we've gathered the following information about the school's marketing program.

Saginaw Valley State University is located in University Center, Michigan and has a total student population of 8,028. Of the 261 students who graduated with a bachelor’s degree from Saginaw Valley State University in 2021, 45 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Saginaw Valley State University Marketing Degrees Available

• Bachelor’s Degree in Marketing

Saginaw Valley State University Marketing Rankings

The following rankings from College Factual show how the marketing progam at Saginaw Valley State University compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Saginaw Valley State University is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	265
	268
	282
	303
	310
	334
	386
	395
	442
	492

How Much Do Marketing Graduates from Saginaw Valley State University Make?

The median salary of marketing students who receive their bachelor's degree at Saginaw Valley State University is $39,794. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at Saginaw Valley State University

Take a look at the following statistics related to the make-up of the marketing majors at Saginaw Valley State University.

Saginaw Valley State University Marketing Bachelor’s Program

During the 2020-2021 academic year, 45 marketing majors earned their bachelor's degree from Saginaw Valley State University. Of these graduates, 40% were men and 60% were women.

About 80% of those who receive a bachelor's degree in marketing at Saginaw Valley State University are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Saginaw Valley State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	4
Hispanic or Latino	1
White	36
International Students	2
Other Races/Ethnicities	2

Saginaw Valley State University also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at Saginaw Valley State University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Other Marketing	45

Related Majors

• Business/Managerial Economics
• International Business
• General Business/Commerce
• Finance & Financial Management
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Saginaw Valley State University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Saginaw Future Inc. under License

More about our data sources and methodologies.