Marketing at Purdue University - Main Campus

If you plan to study marketing, take a look at what Purdue University - Main Campus has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Purdue is located in West Lafayette, Indiana and approximately 46,655 students attend the school each year. In the 2020-2021 academic year, 89 students received a bachelor's degree in marketing from Purdue.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Purdue Marketing Degrees Available

• Bachelor’s Degree in Marketing

Purdue Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Purdue performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Purdue is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	18
	44
	81
	173
	194
	676
	801

Earnings of Purdue Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Purdue is $58,334. This is great news for graduates of the program, since this figure is 40% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at Purdue

Take a look at the following statistics related to the make-up of the marketing majors at Purdue University - Main Campus.

Purdue Marketing Bachelor’s Program

In the 2020-2021 academic year, 89 students earned a bachelor's degree in marketing from Purdue. About 65% of these graduates were women and the other 35% were men.

About 60% of those who receive a bachelor's degree in marketing at Purdue are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Purdue University - Main Campus with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	8
Black or African American	2
Hispanic or Latino	3
White	53
International Students	19
Other Races/Ethnicities	4

Purdue also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from Purdue University - Main Campus. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	89

Related Majors

• Accounting
• General Sales & Marketing
• Hospitality Management
• Management Sciences & Quantitative Methods
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IN, the home state for Purdue University - Main Campus.

Occupation	Jobs in IN	Average Salary in IN
Market Research Analysts and Marketing Specialists	9,290	$56,560
Sales Managers	5,000	$129,020
Marketing Managers	2,890	$108,750
Advertising and Promotions Managers	220	$90,440

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Abhijitsathe under License

More about our data sources and methodologies.