Marketing at Oakland University

If you are interested in studying marketing, you may want to check out the program at Oakland University. The following information will help you decide if it is a good fit for you.

Oakland is located in Rochester Hills, Michigan and approximately 18,552 students attend the school each year. In 2021, 101 marketing majors received their bachelor's degree from Oakland.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Oakland Marketing Degrees Available

• Bachelor’s Degree in Marketing

Oakland Marketing Rankings

The following rankings from College Factual show how the marketing progam at Oakland compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Oakland is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	44
	44
	97
	134
	138
	141
	148
	413

Earnings of Oakland Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Oakland is $46,506. This is 12% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at Oakland

Take a look at the following statistics related to the make-up of the marketing majors at Oakland University.

Oakland Marketing Bachelor’s Program

Of the 101 students who earned a bachelor's degree in Marketing from Oakland in 2020-2021, 51% were men and 49% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Oakland since its program graduates 7% more men than average.

About 82% of those who receive a bachelor's degree in marketing at Oakland are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Oakland University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	6
Hispanic or Latino	3
White	83
International Students	0
Other Races/Ethnicities	8

Oakland also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from Oakland University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	101

Related Majors

• Business/Managerial Economics
• Management Sciences & Quantitative Methods
• Management Information Systems
• General Business/Commerce
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Oakland University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Brian Gingrich under License

More about our data sources and methodologies.