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Marketing at Oakland University

If you plan to study Marketing, you may want to check out the program at Oakland University. We’ve gathered the following information to help you decide.

Oakland University sits in Rochester Hills, MI.

For the most recent IPEDS reporting year, 93 marketing graduations were recorded at Oakland University.

Online & Distance Learning at Oakland University

Many students take online classes at Oakland University. Among 15,768 students, 1,399 (9%) studied exclusively online and 6,791 (43%) took at least some classes online.

Marketing Rankings at Oakland University

Rankings can help you compare Oakland University’s Marketing program against other schools offering the same major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Michigan	#7 of 24
Best Value	Michigan	#7 of 23
Best Value	Great Lakes (Region)	#33 of 125
Best Schools (Quality)	Great Lakes (Region)	#53 of 126
Best Value	Nationwide	#154 of 642
Best Schools (Quality)	Nationwide	#247 of 645

Earnings for Marketing Graduates from Oakland University

Those who finish Oakland University’s Marketing program earn at the following median levels (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$46,506
2 years	$46,321
3 years	$51,805
4 years	$63,669
5 years	$65,296

How do these earnings stack up against the rest of the school? At the four-year mark, Marketing graduates from Oakland University earn a median of $63,669, compared with $67,748 for all Oakland University graduates — about 6% lower than the school-wide median.

Median Debt at Graduation

Median student loan debt for Marketing graduates from Oakland University is $25,715.

Student Demographics & Diversity

Take a look at the student demographics for Marketing graduates at Oakland University, by degree type.

Looking at the program as a whole, Marketing graduates at Oakland University are 56% women (52) and 44% men (41).

Marketing Bachelor’s Program at Oakland University

Among the 92 bachelor’s marketing graduates at Oakland University, 57% were women (52) and 43% were men (40).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Oakland University.

Race / Ethnicity	Number of Graduates
White	82
Hispanic / Latino	2
Black / African American	3
Asian	3
Two or More Races	1
International (Nonresident)	1

Minority students account for 10% of Marketing bachelor’s degree recipients at Oakland University, below the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at Oakland University

The Marketing program at Oakland University includes the following sub-specializations:

Concentration	Graduates
Marketing/Marketing Management	93

Best-Paid Careers for Marketing Graduates

Graduates of the Marketing program at Oakland University pursue many career paths. The table below ranks the top-paying careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.