Marketing at Northwestern University

If you are interested in studying marketing, you may want to check out the program at Northwestern University. The following information will help you decide if it is a good fit for you.

Northwestern is located in Evanston, Illinois and approximately 22,603 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Northwestern Marketing Degrees Available

• Master’s Degree in Marketing
• Doctorate Degree in Marketing

Northwestern Marketing Rankings

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

There were 3 students who received their doctoral degrees in marketing, making the school the #5 most popular school in the United States for this category of students.

Marketing Student Demographics at Northwestern

Take a look at the following statistics related to the make-up of the marketing majors at Northwestern University.

Northwestern Marketing Master’s Program

Of the 248 students who earned a master's degree in Marketing from Northwestern in 2020-2021, 56% were men and 44% were women. Nationwide, master's degree programs only see 45% men graduate in marketing each year. Northwestern does a better job at serving the male population as it supports 12% more men than average.

The following table and chart show the race/ethnicity for students who recently graduated from Northwestern University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	34
Black or African American	8
Hispanic or Latino	12
White	90
International Students	90
Other Races/Ethnicities	14

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from Northwestern University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	251

Related Majors

• Business/Managerial Economics
• Human Resource Management
• Finance & Financial Management
• General Business/Commerce
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for Northwestern University.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910
Survey Researchers	1,590	$57,560

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Madcoverboy at en.wikipedia under License

More about our data sources and methodologies.