Marketing at Michigan Technological University

What traits are you looking for in a marketing school? To help you decide if Michigan Technological University is right for you, we've gathered the following information about the school's marketing program.

Michigan Tech is located in Houghton, Michigan and approximately 6,873 students attend the school each year. In the 2020-2021 academic year, 8 students received a bachelor's degree in marketing from Michigan Tech.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Michigan Tech Marketing Degrees Available

• Bachelor’s Degree in Marketing

Michigan Tech Marketing Rankings

The following rankings from College Factual show how the marketing progam at Michigan Tech compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Michigan Tech is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	235
	274
	368
	471
	491
	603
	673
	717
	731
	875

Marketing Student Demographics at Michigan Tech

Take a look at the following statistics related to the make-up of the marketing majors at Michigan Technological University.

Michigan Tech Marketing Bachelor’s Program

The marketing program at Michigan Tech awarded 8 bachelor's degrees in 2020-2021. About 50% of these degrees went to men with the other 50% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Michigan Tech since its program graduates 5% more men than average.

About 63% of those who receive a bachelor's degree in marketing at Michigan Tech are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Michigan Technological University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	1
White	5
International Students	1
Other Races/Ethnicities	0

Michigan Tech also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Michigan Technological University. The completion numbers here include all graduates who receive any type of degree in this field from Michigan Technological University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	8

Related Majors

• Construction Management
• Management Information Systems
• Accounting
• Finance & Financial Management
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Michigan Technological University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Michigan Technological University Photo Services under License

More about our data sources and methodologies.