Marketing at Lasell University

What traits are you looking for in a marketing school? To help you decide if Lasell University is right for you, we've gathered the following information about the school's marketing program.

Lasell is located in Newton, Massachusetts and approximately 1,951 students attend the school each year. In 2021, 12 marketing majors received their bachelor's degree from Lasell.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Lasell Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

Online Classes Are Available at Lasell

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

Lasell does offer online education options in marketing for the following degree levels for those interested in distance learning:

• Master’s Degree

Lasell Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Lasell performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Lasell is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	6
	43
	56
	74
	93
	264
	396
	434
	525
	614
	782

In 2021, 14 students received their master’s degree in marketing from Lasell. This makes it the #56 most popular school for marketing master’s degree candidates in the country.

Earnings of Lasell Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Lasell is $41,631. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at Lasell

Take a look at the following statistics related to the make-up of the marketing majors at Lasell University.

Lasell Marketing Bachelor’s Program

During the 2020-2021 academic year, 12 marketing majors earned their bachelor's degree from Lasell. Of these graduates, 50% were men and 50% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Lasell since its program graduates 5% more men than average.

About 58% of those who receive a bachelor's degree in marketing at Lasell are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 4% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Lasell University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	3
White	7
International Students	1
Other Races/Ethnicities	1

Lasell Marketing Master’s Program

During the 2020-2021 academic year, 14 students graduated with a master's degree in marketing from Lasell. About 50% were men and 50% were women. Nationwide, master's degree programs only see 45% men graduate in marketing each year. Lasell does a better job at serving the male population as it supports 5% more men than average.

Of the students who received a marketing master's degree from Lasell, 64% were white. This is typical for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Lasell University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	0
White	9
International Students	3
Other Races/Ethnicities	2

Lasell also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at Lasell University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	26

Related Majors

• Entrepreneurial Studies
• International Business
• Accounting
• Finance & Financial Management
• Hospitality Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for Lasell University.

Occupation	Jobs in MA	Average Salary in MA
Market Research Analysts and Marketing Specialists	20,070	$74,510
Sales Managers	16,600	$151,010
Marketing Managers	14,350	$143,400
Business Professors	4,050	$126,040
Advertising and Promotions Managers	960	$132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By John Phelan under License

More about our data sources and methodologies.