Marketing at Lakeland University

If you are interested in studying marketing, you may want to check out the program at Lakeland University. The following information will help you decide if it is a good fit for you.

Lakeland is located in Plymouth, Wisconsin and has a total student population of 2,753. Of the 310 students who graduated with a bachelor’s degree from Lakeland University in 2021, 31 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Lakeland Marketing Degrees Available

• Bachelor’s Degree in Marketing

Online Classes Are Available at Lakeland

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

Are you one of the many who prefer to take online classes? Lakeland offers distance education options for marketing at the following degree levels:

• Bachelor’s Degree

Lakeland Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Lakeland performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Lakeland is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	36
	46
	78
	93
	188
	228
	252
	293
	335
	342
	378
	453

How Much Do Marketing Graduates from Lakeland Make?

The median salary of marketing students who receive their bachelor's degree at Lakeland is $41,440. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at Lakeland

Take a look at the following statistics related to the make-up of the marketing majors at Lakeland University.

Lakeland Marketing Bachelor’s Program

During the 2020-2021 academic year, 31 students graduated with a bachelor's degree in marketing from Lakeland. About 29% were men and 71% were women.

About 71% of those who receive a bachelor's degree in marketing at Lakeland are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Lakeland University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	4
White	22
International Students	4
Other Races/Ethnicities	1

Lakeland also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from Lakeland University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	31

Related Majors

• Hospitality Management
• Management Information Systems
• Accounting
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WI, the home state for Lakeland University.

Occupation	Jobs in WI	Average Salary in WI
Market Research Analysts and Marketing Specialists	12,660	$57,710
Sales Managers	4,500	$135,940
Marketing Managers	2,690	$125,100
Business Professors	1,210	$104,290
Advertising and Promotions Managers	80	$113,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By self under License

More about our data sources and methodologies.