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Marketing at Kennesaw State University

If you are interested in studying Marketing, take a look at what Kennesaw State University. We’ve gathered the following information to help you decide.

Kennesaw State University is in Kennesaw, GA.

For the most recent IPEDS reporting year, 260 marketing graduations were recorded at Kennesaw State University.

Studying Online at Kennesaw State University

Many students take online classes at Kennesaw State University. Among 47,764 students, 10,435 (22%) studied exclusively online and 25,369 (53%) took at least some classes online.

Marketing Rankings at Kennesaw State University

Use these rankings to compare Kennesaw State University’s Marketing program against peer institutions.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Georgia	#5 of 22
Best Value	Georgia	#18 of 22
Best Schools (Quality)	Southeast (Region)	#53 of 155
Best Value	Southeast (Region)	#86 of 155
Best Value	Nationwide	#296 of 642
Best Schools (Quality)	Nationwide	#329 of 645

Earnings for Marketing Graduates from Kennesaw State University

Students who complete Kennesaw State University’s Marketing program earn the following amounts (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$44,406
2 years	$42,363
3 years	$51,239
4 years	$55,121
5 years	$67,292

How do these earnings stack up against the rest of the school? Four years out, Marketing graduates from Kennesaw State University take home a median $55,121, compared with $65,849 for all Kennesaw State University graduates — about 16% lower than the school-wide median.

Median Debt at Graduation

The median debt for Marketing graduates from Kennesaw State University is $25,198.

Student Demographics & Diversity

Take a look at the diversity of Marketing graduates at Kennesaw State University, by degree type.

Looking at the program as a whole, Marketing graduates at Kennesaw State University are 61% women (158) and 39% men (102).

Marketing Bachelor’s Program at Kennesaw State University

Of the 260 bachelor’s marketing degrees awarded at Kennesaw State University, 61% were women (158) and 39% were men (102).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Kennesaw State University.

Race / Ethnicity	Number of Graduates
White	143
Hispanic / Latino	33
Black / African American	51
Asian	12
American Indian / Alaska Native	1
Two or More Races	17
International (Nonresident)	3

Racial-ethnic minorities make up 44% of Marketing bachelor’s degree recipients at Kennesaw State University, above the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at Kennesaw State University

This Marketing program at Kennesaw State University breaks down into more specific concentrations:

Concentration	Graduates
Marketing/Marketing Management	260

Highest-Paying Careers for Marketing Graduates

Students who finish Marketing program at Kennesaw State University work across a variety of fields. Below are the highest-paying careers for Marketing majors, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.