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Marketing at Kean University

If you plan to study Marketing, take a look at what Kean University. Get started with the following essential facts.

Kean University is located in Union, NJ.

During the most recent reporting year, 83 marketing degrees were awarded at Kean University.

Online & Distance Learning at Kean University

Online coursework is an option at Kean University. Of 13,905 students, 1,667 (12%) were enrolled entirely in distance education and 1,546 (11%) took at least some classes online.

Marketing Rankings at Kean University

These rankings give you a sense of how Kean University’s Marketing program against other schools offering the same major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Value	New Jersey	#4 of 15
Best Schools (Quality)	New Jersey	#15 of 16
Best Value	Middle Atlantic (Region)	#20 of 107
Best Schools (Quality)	Middle Atlantic (Region)	#90 of 108
Best Value	Nationwide	#156 of 642
Best Schools (Quality)	Nationwide	#462 of 645

Earnings for Marketing Graduates from Kean University

Graduates of Kean University’s Marketing program earn at the following median levels (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$37,662
2 years	$40,896
3 years	$47,460
4 years	$52,851
5 years	$68,358

How do these earnings stack up against the rest of the school? At the four-year mark, Marketing graduates from Kean University take home a median $52,851, compared with $56,858 for all Kean University graduates — about 7% lower than the school-wide median.

Median Debt at Graduation

Typical debt at graduation for Marketing graduates from Kean University stands at $25,500.

Student Demographics & Diversity

The following sections describe the student demographics for Marketing graduates at Kean University, broken down by degree level.

Looking at the program as a whole, Marketing graduates at Kean University are 61% women (51) and 39% men (32).

Marketing Bachelor’s Program at Kean University

Of the 83 bachelor’s marketing degrees awarded at Kean University, 61% were women (51) and 39% were men (32).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Kean University.

Race / Ethnicity	Number of Graduates
White	27
Hispanic / Latino	33
Black / African American	13
Asian	2
Two or More Races	2
International (Nonresident)	4
Unknown	2

Minority students account for 60% of Marketing bachelor’s degree recipients at Kean University, higher than the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at Kean University

This Marketing program at Kean University breaks down into more specific concentrations:

Concentration	Graduates
Marketing/Marketing Management	83

Top-Paying Careers for Marketing Graduates

Students who finish Marketing program at Kean University go on to a range of careers. Below are the top-paying careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.