Marketing at Houston Baptist University

If you plan to study marketing, take a look at what Houston Baptist University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

HBU is located in Houston, Texas and approximately 3,963 students attend the school each year. In the 2020-2021 academic year, 23 students received a bachelor's degree in marketing from HBU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

HBU Marketing Degrees Available

• Bachelor’s Degree in Marketing

Online Classes Are Available at HBU

Online courses are a good option for students who need a more flexible schedule that allows them to pursue an education when and where they want. Whether you're going to school part-time or full-time, you may find distance education the right choice for you.

Are you one of the many who prefer to take online classes? HBU offers distance education options for marketing at the following degree levels:

• Bachelor’s Degree

HBU Marketing Rankings

The following rankings from College Factual show how the marketing progam at HBU compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at HBU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	44
	46
	321
	362
	652
	685
	827
	857

How Much Do Marketing Graduates from HBU Make?

The median salary of marketing students who receive their bachelor's degree at HBU is $27,696. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at HBU

Take a look at the following statistics related to the make-up of the marketing majors at Houston Baptist University.

HBU Marketing Bachelor’s Program

Of the 23 marketing students who graduated with a bachelor's degree in 2020-2021 from HBU, about 48% were men and 52% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at HBU since its program graduates 3% more men than average.

Prospective students may be interested in knowing that this school graduates 14% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Houston Baptist University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	3
Hispanic or Latino	5
White	11
International Students	1
Other Races/Ethnicities	3

HBU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Houston Baptist University. The completion numbers here include all graduates who receive any type of degree in this field from Houston Baptist University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	23

Related Majors

• Entrepreneurial Studies
• International Business
• Finance & Financial Management
• Accounting
• Human Resource Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Houston Baptist University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By LUSportsFan under License

More about our data sources and methodologies.