Marketing at Houghton College

If you plan to study marketing, take a look at what Houghton College has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Houghton is located in Houghton, New York and approximately 902 students attend the school each year. Of the 56 students who graduated with a bachelor’s degree from Houghton College in 2021, 3 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Houghton Marketing Degrees Available

• Bachelor’s Degree in Marketing

Houghton Marketing Rankings

The following rankings from College Factual show how the marketing progam at Houghton compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Houghton is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	265
	425
	596
	623
	626
	693
	694
	764
	783
	873

Marketing Student Demographics at Houghton

Take a look at the following statistics related to the make-up of the marketing majors at Houghton College.

Houghton Marketing Bachelor’s Program

For the most recent academic year available, 67% of marketing bachelor's degrees went to men and 33% went to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Houghton since its program graduates 22% more men than average.

About 67% of those who receive a bachelor's degree in marketing at Houghton are white. This is above average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 4% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Houghton College with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	1
White	2
International Students	0
Other Races/Ethnicities	0

Houghton also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from Houghton College. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	3

Related Majors

• Accounting
• Human Resource Management
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NY, the home state for Houghton College.

Occupation	Jobs in NY	Average Salary in NY
Market Research Analysts and Marketing Specialists	63,520	$77,230
Sales Managers	23,120	$198,390
Marketing Managers	17,590	$187,860
Business Professors	8,910	$110,500
Advertising and Promotions Managers	6,590	$174,870

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By college under License

More about our data sources and methodologies.