Marketing at Harding University

What traits are you looking for in a marketing school? To help you decide if Harding University is right for you, we've gathered the following information about the school's marketing program.

Harding is located in Searcy, Arkansas and has a total student population of 4,617. Of the 191 students who graduated with a bachelor’s degree from Harding University in 2021, 34 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Harding Marketing Degrees Available

• Bachelor’s Degree in Marketing

Harding Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Harding performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Harding is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	117
	166
	206
	247
	268
	314
	316
	356
	387

Earnings of Harding Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Harding is $40,928. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at Harding

Take a look at the following statistics related to the make-up of the marketing majors at Harding University.

Harding Marketing Bachelor’s Program

The marketing program at Harding awarded 34 bachelor's degrees in 2020-2021. About 53% of these degrees went to men with the other 47% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Harding since its program graduates 8% more men than average.

About 82% of those who receive a bachelor's degree in marketing at Harding are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Harding University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	0
Hispanic or Latino	1
White	28
International Students	4
Other Races/Ethnicities	0

Harding also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at Harding University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	34

Related Majors

• General Sales & Marketing
• Specialized Sales, Merchandising & Marketing
• Finance & Financial Management
• International Business
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AR, the home state for Harding University.

Occupation	Jobs in AR	Average Salary in AR
Market Research Analysts and Marketing Specialists	4,720	$68,050
Sales Managers	2,210	$119,090
Marketing Managers	1,340	$155,020
Business Professors	620	$85,990
Advertising and Promotions Managers	140	$120,990

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.