Marketing at Florida Gulf Coast University

If you are interested in studying marketing, you may want to check out the program at Florida Gulf Coast University. The following information will help you decide if it is a good fit for you.

FGCU is located in Fort Myers, Florida and approximately 15,358 students attend the school each year. Of the 740 students who graduated with a bachelor’s degree from Florida Gulf Coast University in 2021, 132 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

FGCU Marketing Degrees Available

• Bachelor’s Degree in Marketing

FGCU Marketing Rankings

The following rankings from College Factual show how the marketing progam at FGCU compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at FGCU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	97
	153
	250
	308
	363
	405
	425
	538

How Much Do Marketing Graduates from FGCU Make?

The median salary of marketing students who receive their bachelor's degree at FGCU is $38,374. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at FGCU

Take a look at the following statistics related to the make-up of the marketing majors at Florida Gulf Coast University.

FGCU Marketing Bachelor’s Program

During the 2020-2021 academic year, 132 marketing majors earned their bachelor's degree from FGCU. Of these graduates, 50% were men and 50% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at FGCU since its program graduates 5% more men than average.

About 68% of those who receive a bachelor's degree in marketing at FGCU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Florida Gulf Coast University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	5
Hispanic or Latino	26
White	90
International Students	7
Other Races/Ethnicities	4

FGCU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at Florida Gulf Coast University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	132

Related Majors

• Management Information Systems
• Accounting
• Hospitality Management
• Finance & Financial Management
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for FL, the home state for Florida Gulf Coast University.

Occupation	Jobs in FL	Average Salary in FL
Market Research Analysts and Marketing Specialists	34,950	$64,730
Sales Managers	20,060	$125,050
Marketing Managers	9,700	$119,450
Business Professors	3,190	$94,370
Advertising and Promotions Managers	1,040	$98,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Brett Levin under License

More about our data sources and methodologies.