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Marketing at East Tennessee State University

If you are interested in studying Marketing, you may want to check out the program at East Tennessee State University. Get started with the following essential facts.

East Tennessee State University is located in Johnson City, TN.

During the most recent reporting year, 93 marketing graduations were recorded at East Tennessee State University.

Studying Online at East Tennessee State University

Online coursework is an option at East Tennessee State University. Of 13,728 students, 2,762 (20%) studied exclusively online and 6,586 (48%) took at least some classes online.

Marketing Rankings at East Tennessee State University

Rankings can help you compare East Tennessee State University’s Marketing program to other colleges that offer this major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Value	Tennessee	#8 of 17
Best Schools (Quality)	Tennessee	#12 of 17
Best Value	Southeast (Region)	#75 of 155
Best Schools (Quality)	Southeast (Region)	#98 of 155
Best Value	Nationwide	#281 of 642
Best Schools (Quality)	Nationwide	#486 of 645

Earnings for Marketing Graduates from East Tennessee State University

Students who complete East Tennessee State University’s Marketing program report the following median earnings (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$32,758
2 years	$36,560
3 years	$32,885
4 years	$37,181
5 years	$45,416

How does this compare to the school overall? Four years after graduating, Marketing graduates from East Tennessee State University report median earnings of $37,181, compared with $58,402 for all East Tennessee State University graduates — about 36% lower than the school-wide median.

Median Debt at Graduation

Median student loan debt for Marketing graduates from East Tennessee State University is $21,819.

Student Demographics & Diversity

Take a look at the composition of Marketing graduates at East Tennessee State University, broken down by degree level.

Across all degree levels, Marketing graduates at East Tennessee State University are 58% women (54) and 42% men (39).

Marketing Bachelor’s Program at East Tennessee State University

Among the 80 bachelor’s marketing degrees awarded at East Tennessee State University, 54% were women (43) and 46% were men (37).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at East Tennessee State University.

Race / Ethnicity	Number of Graduates
White	64
Hispanic / Latino	4
Black / African American	4
Two or More Races	2
International (Nonresident)	1
Unknown	5

Minority students account for 12% of Marketing bachelor’s degree recipients at East Tennessee State University, below the national average of 31%.*

Marketing Master’s Program at East Tennessee State University

Among the 13 master’s marketing degrees awarded at East Tennessee State University, 85% were women (11) and 15% were men (2).

The following table and chart show the race/ethnicity of Marketing master’s degree recipients at East Tennessee State University.

Race / Ethnicity	Number of Graduates
White	11
Black / African American	2

Racial-ethnic minorities make up 15% of Marketing master’s degree recipients at East Tennessee State University, lower than the national average of 35%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at East Tennessee State University

This Marketing program at East Tennessee State University offers more specialized concentrations:

Concentration	Graduates
Marketing/Marketing Management	80
Digital Marketing.	13

Best-Paid Careers for Marketing Graduates

Graduates of the Marketing program at East Tennessee State University work across a variety of fields. Here are the highest-paying careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.