Marketing at East Carolina University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at East Carolina University stacks up to those at other schools.

ECU is located in Greenville, North Carolina and has a total student population of 28,798. In the 2020-2021 academic year, 221 students received a bachelor's degree in marketing from ECU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

ECU Marketing Degrees Available

• Bachelor’s Degree in Marketing

Online Classes Are Available at ECU

Online courses are a good option for students who need a more flexible schedule that allows them to pursue an education when and where they want. Whether you're going to school part-time or full-time, you may find distance education the right choice for you.

ECU does offer online education options in marketing for the following degree levels for those interested in distance learning:

• Bachelor’s Degree

ECU Marketing Rankings

The following rankings from College Factual show how the marketing progam at ECU compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at ECU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	3
	5
	22
	34
	41
	82
	204
	213
	282

Earnings of ECU Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at ECU is $44,500. This is great news for graduates of the program, since this figure is 7% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at ECU

Take a look at the following statistics related to the make-up of the marketing majors at East Carolina University.

ECU Marketing Bachelor’s Program

For the most recent academic year available, 49% of marketing bachelor's degrees went to men and 51% went to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at ECU since its program graduates 4% more men than average.

About 75% of those who receive a bachelor's degree in marketing at ECU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from East Carolina University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	4
Black or African American	21
Hispanic or Latino	11
White	166
International Students	0
Other Races/Ethnicities	19

ECU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at East Carolina University. The table shows all degrees awarded in this field awarded for all degree levels at East Carolina University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	221

Related Majors

• Entrepreneurial Studies
• Hospitality Management
• Management Information Systems
• Accounting
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for East Carolina University.

Occupation	Jobs in NC	Average Salary in NC
Market Research Analysts and Marketing Specialists	17,450	$69,170
Sales Managers	6,790	$147,690
Marketing Managers	6,150	$145,180
Business Professors	3,440	$88,470
Survey Researchers	350	$80,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Luca Masters under License

More about our data sources and methodologies.