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Marketing at Davenport University

If you are interested in studying Marketing, take a look at what Davenport University. We’ve gathered the following information to help you decide.

Davenport University sits in Grand Rapids, MI.

During the most recent reporting year, 55 marketing graduations were recorded at Davenport University.

Online & Distance Learning at Davenport University

Distance learning is available at Davenport University. Of 4,815 students, 2,536 (53%) studied exclusively online and 1,339 (28%) took at least some classes online.

Marketing Rankings at Davenport University

These rankings give you a sense of how Davenport University’s Marketing program against peer institutions.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Value	Michigan	#18 of 23
Best Schools (Quality)	Michigan	#23 of 24
Best Value	Great Lakes (Region)	#83 of 125
Best Schools (Quality)	Great Lakes (Region)	#116 of 126
Best Value	Nationwide	#416 of 642
Best Schools (Quality)	Nationwide	#559 of 645

Master’s-Level Rankings

Ranking	Scope	Rank
Best Value	Michigan	#18 of 23
Best Schools (Quality)	Michigan	#23 of 24
Best Value	Great Lakes (Region)	#83 of 125
Best Schools (Quality)	Great Lakes (Region)	#116 of 126
Best Value	Nationwide	#416 of 642
Best Schools (Quality)	Nationwide	#559 of 645

Earnings for Marketing Graduates from Davenport University

Those who finish Davenport University’s Marketing program earn at the following median levels (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$42,491
2 years	$37,125
3 years	$41,427
4 years	$46,587
5 years	$57,634

Is this above or below average for the school? Four years out, Marketing graduates from Davenport University earn a median of $46,587, compared with $61,187 for all Davenport University graduates — about 24% lower than the school-wide median.

Median Debt at Graduation

The median debt for Marketing graduates from Davenport University is $25,000.

Student Demographics & Diversity

The following sections describe the student demographics for Marketing graduates at Davenport University, broken down by degree level.

Program-wide, Marketing graduates at Davenport University are 49% women (27) and 51% men (28).

Marketing Bachelor’s Program at Davenport University

Among the 50 bachelor’s marketing degrees awarded at Davenport University, 48% were women (24) and 52% were men (26).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Davenport University.

Race / Ethnicity	Number of Graduates
White	38
Hispanic / Latino	4
Asian	1
Two or More Races	2
International (Nonresident)	3
Unknown	2

Racial-ethnic minorities make up 14% of Marketing bachelor’s degree recipients at Davenport University, below the national average of 31%.*

Marketing Master’s Program at Davenport University

Among the 3 master’s marketing graduates at Davenport University, 67% were women (2) and 33% were men (1).

The following table and chart show the race/ethnicity of Marketing master’s degree recipients at Davenport University.

Race / Ethnicity	Number of Graduates
White	1
Black / African American	2

Racial-ethnic minorities make up 67% of Marketing master’s degree recipients at Davenport University, higher than the national average of 35%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at Davenport University

The Marketing program at Davenport University breaks down into more specific concentrations:

Concentration	Graduates
Marketing/Marketing Management	55

Top-Paying Careers for Marketing Graduates

Graduates of the Marketing program at Davenport University work across a variety of fields. Here are the best-paid careers for Marketing majors, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.