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Marketing at Columbia College

What traits are you looking for in a school for Marketing, take a look at what Columbia College. Get started with the following essential facts.

Columbia College is in Columbia, MO.

During the most recent reporting year, 35 marketing graduations were recorded at Columbia College.

Online & Distance Learning at Columbia College

Distance learning is available at Columbia College. Among 5,689 students, 4,019 (71%) studied exclusively online and 695 (12%) took at least some classes online.

Marketing Rankings at Columbia College

Use these rankings to compare Columbia College’s Marketing program to other colleges that offer this major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Missouri	#11 of 13
Best Value	Missouri	#11 of 13
Best Value	The Plains States (Region)	#56 of 65
Best Schools (Quality)	The Plains States (Region)	#61 of 65
Best Value	Nationwide	#497 of 642
Best Schools (Quality)	Nationwide	#561 of 645

Earnings for Marketing Graduates from Columbia College

Graduates of Columbia College’s Marketing program earn the following amounts (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$37,889
2 years	$39,153
3 years	$40,537
4 years	$47,821
5 years	$55,136

How does this compare to the school overall? At the four-year mark, Marketing graduates from Columbia College take home a median $47,821, compared with $50,642 for all Columbia College graduates — about 6% lower than the school-wide median.

Median Debt at Graduation

Typical debt at graduation for Marketing graduates from Columbia College stands at $24,599.

Student Demographics & Diversity

The following sections describe the diversity of Marketing graduates at Columbia College, by degree type.

Across all degree levels, Marketing graduates at Columbia College are 60% women (21) and 40% men (14).

Marketing Bachelor’s Program at Columbia College

Among the 28 bachelor’s marketing graduates at Columbia College, 61% were women (17) and 39% were men (11).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Columbia College.

Race / Ethnicity	Number of Graduates
White	23
Hispanic / Latino	2
Black / African American	2
Two or More Races	1

Minority students account for 18% of Marketing bachelor’s degree recipients at Columbia College, below the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at Columbia College

The Marketing program at Columbia College breaks down into more specific concentrations:

Concentration	Graduates
Marketing/Marketing Management	30
Digital Marketing.	5

Highest-Paying Careers for Marketing Graduates

Students who finish Marketing program at Columbia College work across a variety of fields. Below are the highest-paying careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.