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Marketing/Marketing Management, General at Brigham Young University - Provo

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Marketing/Marketing Management, General at Brigham Young University - Provo

Every marketing/marketing management, general school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing management program at Brigham Young University - Provo stacks up to those at other schools.

BYU is located in Provo, Utah and approximately 36,461 students attend the school each year. Of the 1,239 students who graduated with a bachelor’s degree from Brigham Young University - Provo in 2021, 111 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

BYU Marketing/Marketing Management, General Degrees Available

  • Bachelor’s Degree in Marketing Management

BYU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at BYU compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at BYU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
4
120
128
580

Marketing Management Student Demographics at BYU

Take a look at the following statistics related to the make-up of the marketing management majors at Brigham Young University - Provo.

BYU Marketing/Marketing Management, General Bachelor’s Program

41% Women
7% Racial-Ethnic Minorities*
During the 2020-2021 academic year, 111 marketing management majors earned their bachelor's degree from BYU. Of these graduates, 59% were men and 41% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at BYU since its program graduates 14% more men than average.

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About 89% of those who receive a bachelor's degree in marketing management at BYU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Brigham Young University - Provo with a bachelor's in marketing management.

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Race/Ethnicity Number of Students
Asian 2
Black or African American 0
Hispanic or Latino 3
White 99
International Students 3
Other Races/Ethnicities 4

BYU also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for UT, the home state for Brigham Young University - Provo.

Occupation Jobs in UT Average Salary in UT
Market Research Analysts and Marketing Specialists 7,860 $57,660
Sales Managers 4,430 $122,190
Marketing Managers 2,940 $115,230
Business Professors 770 $96,460
Advertising and Promotions Managers 240 $66,970

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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