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Marketing at Boston University

If you plan to study Marketing, you may want to check out the program at Boston University. We’ve gathered the following information to help you decide.

Boston University is in Boston, MA.

For the most recent IPEDS reporting year, 198 marketing degrees were granted at Boston University.

Studying Online at Boston University

Distance learning is available at Boston University. Of 37,737 students, 5,423 (14%) studied exclusively online and 1,354 (4%) took at least some classes online.

Marketing Rankings at Boston University

These rankings give you a sense of how Boston University’s Marketing program against other schools offering the same major.

Master’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Massachusetts	#2 of 20
Best Schools (Quality)	New England (Region)	#2 of 47
Best Value	Massachusetts	#8 of 20
Best Value	New England (Region)	#21 of 47
Best Schools (Quality)	Nationwide	#22 of 645
Best Value	Nationwide	#505 of 642

Earnings for Marketing Graduates from Boston University

Graduates of Boston University’s Marketing program report the following median earnings (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$68,346
2 years	$82,440
3 years	$98,204
4 years	$94,408
5 years	$123,709

Is this above or below average for the school? Four years out, Marketing graduates from Boston University report median earnings of $94,408, compared with $86,455 for all Boston University graduates — about 9% higher than the school-wide median.

Student Demographics & Diversity

Take a look at the diversity of Marketing graduates at Boston University, by degree type.

Across all degree levels, Marketing graduates at Boston University are 64% women (127) and 36% men (71).

Marketing Master’s Program at Boston University

Of the 195 master’s marketing graduates at Boston University, 64% were women (124) and 36% were men (71).

The following table and chart show the race/ethnicity of Marketing master’s degree recipients at Boston University.

Race / Ethnicity	Number of Graduates
White	8
Hispanic / Latino	6
Black / African American	1
Asian	10
Two or More Races	1
International (Nonresident)	167
Unknown	2

Minority students account for 9% of Marketing master’s degree recipients at Boston University, lower than the national average of 35%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at Boston University

This Marketing program at Boston University breaks down into more specific concentrations:

Concentration	Graduates
International Marketing	195
Other Marketing	3

Top-Paying Careers for Marketing Graduates

Students who finish Marketing program at Boston University work across a variety of fields. The table below ranks the best-paid careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.