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Marketing at Boston College

If you are interested in studying Marketing, you may want to check out the program at Boston College. We’ve gathered the following information to help you decide.

Boston College sits in Chestnut Hill, MA.

For the most recent IPEDS reporting year, 105 marketing degrees were granted at Boston College.

Online Class Availability at Boston College

Distance learning is available at Boston College. Of 15,432 students, 732 (5%) were enrolled entirely in distance education and 2,039 (13%) took at least some classes online.

Marketing Rankings at Boston College

Rankings can help you compare Boston College’s Marketing program against peer institutions.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Massachusetts	#1 of 20
Best Schools (Quality)	New England (Region)	#1 of 47
Best Schools (Quality)	Nationwide	#18 of 645
Best Value	Massachusetts	#19 of 20
Best Value	New England (Region)	#42 of 47
Best Value	Nationwide	#620 of 642

Earnings for Marketing Graduates from Boston College

Those who finish Boston College’s Marketing program report the following median earnings (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$58,593
2 years	$63,005
3 years	$71,262
4 years	$89,379
5 years	$113,453

How does this compare to the school overall? Four years out, Marketing graduates from Boston College report median earnings of $89,379, compared with $92,382 for all Boston College graduates — about 3% lower than the school-wide median.

Median Debt at Graduation

The median debt for Marketing graduates from Boston College comes in at $18,000.

Student Demographics & Diversity

Take a look at the student demographics for Marketing graduates at Boston College, broken down by degree level.

Looking at the program as a whole, Marketing graduates at Boston College are 60% women (63) and 40% men (42).

Marketing Bachelor’s Program at Boston College

Among the 105 bachelor’s marketing graduates at Boston College, 60% were women (63) and 40% were men (42).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Boston College.

Race / Ethnicity	Number of Graduates
White	72
Hispanic / Latino	9
Black / African American	5
Asian	7
Two or More Races	2
International (Nonresident)	7
Unknown	3

Racial-ethnic minorities make up 22% of Marketing bachelor’s degree recipients at Boston College, lower than the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at Boston College

This Marketing program at Boston College offers more specialized concentrations:

Concentration	Graduates
Marketing/Marketing Management	105

Best-Paid Careers for Marketing Graduates

Graduates of the Marketing program at Boston College work across a variety of fields. Here are the best-paid careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.