Marketing at Boston College

What traits are you looking for in a marketing school? To help you decide if Boston College is right for you, we've gathered the following information about the school's marketing program.

Boston College is located in Chestnut Hill, Massachusetts and approximately 14,934 students attend the school each year. Of the 1,200 students who graduated with a bachelor’s degree from Boston College in 2021, 135 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Boston College Marketing Degrees Available

• Bachelor’s Degree in Marketing

Boston College Marketing Rankings

The following rankings from College Factual show how the marketing progam at Boston College compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Boston College is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	5
	95
	111
	259

How Much Do Marketing Graduates from Boston College Make?

The median salary of marketing students who receive their bachelor's degree at Boston College is $58,593. This is great news for graduates of the program, since this figure is 41% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at Boston College

Take a look at the following statistics related to the make-up of the marketing majors at Boston College.

Boston College Marketing Bachelor’s Program

Of the 135 students who graduated with a bachelor’s in marketing from Boston College in 2021, 47% were men and 53% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Boston College since its program graduates 2% more men than average.

About 60% of those who receive a bachelor's degree in marketing at Boston College are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Boston College with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	17
Black or African American	3
Hispanic or Latino	15
White	81
International Students	11
Other Races/Ethnicities	8

Boston College also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Boston College. The table shows all degrees awarded in this field awarded for all degree levels at Boston College. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	135

Related Majors

• Human Resource Management
• Entrepreneurial Studies
• Management Sciences & Quantitative Methods
• Accounting
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for Boston College.

Occupation	Jobs in MA	Average Salary in MA
Market Research Analysts and Marketing Specialists	20,070	$74,510
Sales Managers	16,600	$151,010
Marketing Managers	14,350	$143,400
Business Professors	4,050	$126,040
Advertising and Promotions Managers	960	$132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Harvey D. Egan under License

More about our data sources and methodologies.