Marketing at Boise State University

If you are interested in studying marketing, you may want to check out the program at Boise State University. The following information will help you decide if it is a good fit for you.

Boise State is located in Boise, Idaho and has a total student population of 24,069. Of the 874 students who graduated with a bachelor’s degree from Boise State University in 2021, 118 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Boise State Marketing Degrees Available

• Basic Certificate in Marketing (Less Than 1 Year)
• Bachelor’s Degree in Marketing

Boise State Marketing Rankings

The following rankings from College Factual show how the marketing progam at Boise State compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Boise State is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	42
	52
	341
	351
	392
	517
	529

How Much Do Marketing Graduates from Boise State Make?

The median salary of marketing students who receive their bachelor's degree at Boise State is $39,135. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at Boise State

Take a look at the following statistics related to the make-up of the marketing majors at Boise State University.

Boise State Marketing Bachelor’s Program

For the most recent academic year available, 52% of marketing bachelor's degrees went to men and 48% went to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Boise State since its program graduates 7% more men than average.

About 81% of those who receive a bachelor's degree in marketing at Boise State are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Boise State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	1
Hispanic or Latino	17
White	95
International Students	2
Other Races/Ethnicities	1

Boise State also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Boise State University. The completion numbers here include all graduates who receive any type of degree in this field from Boise State University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	118

Related Majors

• Business/Managerial Economics
• International Business
• Construction Management
• Human Resource Management
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for ID, the home state for Boise State University.

Occupation	Jobs in ID	Average Salary in ID
Market Research Analysts and Marketing Specialists	1,700	$53,500
Sales Managers	1,650	$103,780
Marketing Managers	960	$105,210
Business Professors	380	$84,330
Advertising and Promotions Managers	130	$66,860

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Karthikc123 under License

More about our data sources and methodologies.