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Marketing at Baylor University

If you are interested in studying Marketing, take a look at what Baylor University. We’ve gathered the following information to help you decide.

Baylor University is in Waco, TX.

For the most recent IPEDS reporting year, 242 marketing graduations were recorded at Baylor University.

Online & Distance Learning at Baylor University

Many students take online classes at Baylor University. Among 20,626 students, 3,066 (15%) were enrolled entirely in distance education and 4,899 (24%) took at least some classes online.

Marketing Rankings at Baylor University

These rankings give you a sense of how Baylor University’s Marketing program against other schools offering the same major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Southwest (Region)	#5 of 69
Best Schools (Quality)	Texas	#5 of 49
Best Schools (Quality)	Nationwide	#39 of 645
Best Value	Texas	#49 of 49
Best Value	Southwest (Region)	#68 of 68
Best Value	Nationwide	#629 of 642

Earnings for Marketing Graduates from Baylor University

Those who finish Baylor University’s Marketing program report the following median earnings (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$45,337
2 years	$47,650
3 years	$51,561
4 years	$59,964
5 years	$72,410

Is this above or below average for the school? At the four-year mark, Marketing graduates from Baylor University earn a median of $59,964, compared with $68,798 for all Baylor University graduates — about 13% lower than the school-wide median.

Median Debt at Graduation

Median student loan debt for Marketing graduates from Baylor University is $21,775.

Student Demographics & Diversity

Below you’ll find the diversity of Marketing graduates at Baylor University, broken down by degree level.

Program-wide, Marketing graduates at Baylor University are 67% women (162) and 33% men (80).

Marketing Bachelor’s Program at Baylor University

Among the 228 bachelor’s marketing degrees awarded at Baylor University, 68% were women (155) and 32% were men (73).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Baylor University.

Race / Ethnicity	Number of Graduates
White	152
Hispanic / Latino	31
Black / African American	4
Asian	16
Two or More Races	13
International (Nonresident)	10
Unknown	2

Racial-ethnic minorities make up 28% of Marketing bachelor’s degree recipients at Baylor University, lower than the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at Baylor University

The Marketing program at Baylor University offers more specialized concentrations:

Concentration	Graduates
Marketing/Marketing Management	242

Top-Paying Careers for Marketing Graduates

Students who finish Marketing program at Baylor University pursue many career paths. Below are the top-paying careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.