Marketing/Marketing Management, General at Auburn University at Montgomery

If you are interested in studying marketing/marketing management, general, you may want to check out the program at Auburn University at Montgomery. The following information will help you decide if it is a good fit for you.

AUM is located in Montgomery, Alabama and approximately 5,212 students attend the school each year. In 2021, 15 marketing management majors received their bachelor's degree from AUM.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

AUM Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

AUM Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at AUM compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at AUM is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	475
	479
	507
	555
	576
	612
	753
	775

Marketing Management Student Demographics at AUM

Take a look at the following statistics related to the make-up of the marketing management majors at Auburn University at Montgomery.

AUM Marketing/Marketing Management, General Bachelor’s Program

Of the 15 students who earned a bachelor's degree in Marketing/Marketing Management, General from AUM in 2020-2021, 47% were men and 53% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at AUM since its program graduates 2% more men than average.

About 53% of those who receive a bachelor's degree in marketing management at AUM are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 4% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Auburn University at Montgomery with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	4
Hispanic or Latino	0
White	8
International Students	2
Other Races/Ethnicities	1

AUM also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AL, the home state for Auburn University at Montgomery.

Occupation	Jobs in AL	Average Salary in AL
Market Research Analysts and Marketing Specialists	3,780	$59,980
Sales Managers	2,390	$115,750
Business Professors	840	$98,110
Marketing Managers	770	$118,200
Advertising and Promotions Managers	50	$110,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By College under License

More about our data sources and methodologies.