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Marketing/Marketing Management at Appalachian State University

If you plan to study Marketing/Marketing Management, take a look at what Appalachian State University. The following information will help you decide if it is a good fit for you.

Appalachian State University is in Boone, NC.

During the most recent reporting year, 239 marketing/marketing management degrees were granted at Appalachian State University.

Studying Online at Appalachian State University

Many students take online classes at Appalachian State University. Among 21,570 students, 2,551 (12%) studied exclusively online and 9,977 (46%) took at least some classes online.

Marketing/Marketing Management Rankings at Appalachian State University

These rankings give you a sense of how Appalachian State University’s Marketing/Marketing Management program to other colleges that offer this major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	North Carolina	#5 of 13
Best Value	North Carolina	#5 of 13
Best Schools (Quality)	Southeast (Region)	#21 of 151
Best Value	Southeast (Region)	#64 of 152
Best Schools (Quality)	Nationwide	#126 of 612
Best Value	Nationwide	#235 of 621

Student Demographics & Diversity

Take a look at the composition of Marketing/Marketing Management graduates at Appalachian State University, by degree type.

Program-wide, Marketing/Marketing Management graduates at Appalachian State University are 47% women (112) and 53% men (127).

Marketing/Marketing Management Bachelor’s Program at Appalachian State University

Of the 239 bachelor’s marketing/marketing management graduates at Appalachian State University, 47% were women (112) and 53% were men (127).

The following table and chart show the race/ethnicity of Marketing/Marketing Management bachelor’s degree recipients at Appalachian State University.

Race / Ethnicity	Number of Graduates
White	215
Hispanic / Latino	9
Black / African American	5
Asian	2
Two or More Races	7
International (Nonresident)	1

Minority students account for 10% of Marketing/Marketing Management bachelor’s degree recipients at Appalachian State University, lower than the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

Best-Paid Careers for Marketing/Marketing Management Graduates

Those who complete Marketing/Marketing Management program at Appalachian State University go on to a range of careers. The table below ranks the top-paying careers for Marketing/Marketing Management graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.