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Agents and Business Managers of Artists, Performers, and Athletes

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Agents and Business Managers of Artists, Performers, and Athletes: Career Profile

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

What Do Agents and Business Managers of Artists, Performers, and Athletes Perform?

The day-to-day responsibilities of agents and business managers of artists, performers, and athletes include:

  • Collect fees, commissions, or other payments, according to contract terms.
  • Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
  • Keep informed of industry trends and deals.
  • Conduct auditions or interviews to evaluate potential clients.
  • Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
  • Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.
  • Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.
  • Schedule promotional or performance engagements for clients.

Skills and Knowledge

Top agents and business managers of artists, performers, and athletes draw on a mix of skills and domain knowledge.

Key Skills

These are the skills that matter most in this role, rated on an importance scale of 0 to 5:

Reading Comprehension  4.0 / 5
0
5
Persuasion  4.0 / 5
0
5
Negotiation  4.0 / 5
0
5
Active Listening  4.0 / 5
0
5
Speaking  4.0 / 5
0
5
Social Perceptiveness  3.9 / 5
0
5

Knowledge Areas

Customer and Personal Service  4.4 / 5
0
5
Sales and Marketing  4.0 / 5
0
5
English Language  3.9 / 5
0
5
Administration and Management  3.8 / 5
0
5
Fine Arts  3.7 / 5
0
5
Communications and Media  3.7 / 5
0
5

Other Agents and Business Managers of Artists, Performers, and Athletes Job Titles

People in this occupation may also be known by titles such as:

  • Acquisition Agent
  • Advance Agent
  • Agent
  • Artist Manager
  • Artist Representative
  • Artist's Manager
  • Artist's Representative
  • Athlete Manager

Employment and Demand

The U.S. employs around 217,753 agents and business managers of artists, performers, and athletes working in the United States today. This occupation is expected to grow by +10.8% over the projection horizon.

Forecasted number of jobs for Agents and Business Managers of Artists, Performers, and Athletes

Salary for Agents and Business Managers of Artists, Performers, and Athletes

Statistic Value
Annual median $96,762
Hourly median $46.52
10th percentile $67,974
25th percentile $82,368
75th percentile $111,156
90th percentile $125,550

Wages vary widely based on experience, location, and industry.

Salary ranges for Agents and Business Managers of Artists, Performers, and Athletes

Agents and Business Managers of Artists, Performers, and Athletes Salary by State

State Annual median salary
Wisconsin $114,210
Georgia $100,880
Connecticut $94,830
New Jersey $83,410
New York $81,470
Nevada $78,370
Tennessee $77,490
Minnesota $75,080
Illinois $72,490
Texas $71,450
Maryland $71,340
Arizona $70,100
Kentucky $68,900
Colorado $65,180
Indiana $64,530
Utah $60,470
Ohio $54,960
Oregon $53,940
Virginia $47,950
Michigan $46,400

Where Agents and Business Managers of Artists, Performers, and Athletes Earn the Most

Compensation for agents and business managers of artists, performers, and athletes vary by region. These regions lead on median pay:

Region Median annual wage Share of U.S. jobs Location quotient
New England $94,830 0.7% 0.63
Middle Atlantic $78,621 23.0% 2.66
Plains States $75,080 0.5% 0.27
Southwest $71,245 6.3% 0.56
Great Lakes $68,075 4.0% 0.35
Rocky Mountains $62,517 1.7% 0.63
Southeast $37,603 17.7% 1.12
Far Western US $1,290 46.1% 3.43

Highest-Paying Metro Areas for Agents and Business Managers of Artists, Performers, and Athletes

Metro area State Median annual wage Employment
San Jose-Sunnyvale-Santa Clara, CA CA $126,560 30
San Francisco-Oakland-Fremont, CA CA $107,370 290
Atlanta-Sandy Springs-Roswell, GA GA $102,530 220
San Diego-Chula Vista-Carlsbad, CA CA $99,970 160
New York-Newark-Jersey City, NY-NJ NY $93,400 2,520
Minneapolis-St. Paul-Bloomington, MN-WI MN $84,150
New Orleans-Metairie, LA LA $82,160 50
Washington-Arlington-Alexandria, DC-VA-MD-WV DC $81,190 130

Top Industries Employing Agents and Business Managers of Artists, Performers, and Athletes

The bulk of agents and business managers of artists, performers, and athletes are found across these industries:

Industry Employment Median annual wage
Arts, Entertainment, and Recreation 12,790 $99,140
Professional, Scientific, and Technical Services 800 $65,000
Information 470 n/a
Administrative and Support and Waste Management and Remediation Services 90 $63,410
Accommodation and Food Services 40 $45,600
Agents and Business Managers of Artists, Performers, and Athletes sectors

Agents and Business Managers of Artists, Performers, and Athletes work in the following industries:

Agents and Business Managers of Artists, Performers, and Athletes industries

Tech Stack

  • Graphics or photo imaging software: Adobe Photoshop (hot technology)
  • Operating system software: Apple macOS (hot technology)
  • Web page creation and editing software: Facebook (hot technology)
  • Spreadsheet software: Microsoft Excel (hot technology)
  • Office suite software: Microsoft Office software (hot technology)
  • Electronic mail software: Microsoft Outlook (hot technology)
  • Presentation software: Microsoft PowerPoint (hot technology)
  • Word processing software: Microsoft Word (hot technology)
  • Customer relationship management CRM software: Salesforce software (hot technology)
  • Video conferencing software: Zoom (hot technology)

What the Workplace Is Like

The on-the-job environment of agents and business managers of artists, performers, and athletes is shaped by the following characteristics:

  • Telephone Conversations
  • E-Mail
  • Contact With Others
  • Time Pressure
  • Spend Time Sitting

How to Become Agents and Business Managers of Artists, Performers, and Athletes

Entry-level agents and business managers of artists, performers, and athletes positions require a bachelor’s degree as the typical entry-level education. The role falls in Considerable Preparation Needed (Job Zone 4), signaling the level of preparation typically expected.

Similar Occupations

Degree Programs

Future agents and business managers of artists, performers, and athletes often complete programs in:

1 programs across 1 majors

1 programs across 1 majors

About the Data

Data on this page comes from the following authoritative sources:

  • U.S. Bureau of Labor Statistics — Occupational Employment and Wage Statistics (OEWS) for employment and wage data by state and industry.
  • BLS Employment Projections for total employment and growth forecasts.
  • O*NET (Occupational Information Network) for skills, knowledge, tasks, work activities, work context, technology, and education-zone data.

SOC code: 13-1011.00 (Agents and Business Managers of Artists, Performers, and Athletes).

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