Master’s Degrees in Marketing
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Education Levels of Marketing Majors
In 2020-2021, 3,301 master's degrees were awarded to marketing majors. This earns it the #8 spot on the list of the most popular master's degree programs in the nation.
The following table shows the number of diplomas awarded in marketing at each degree level.
Education Level | Number of Grads |
---|---|
Bachelor’s Degree | 45,122 |
Master’s Degree | 3,301 |
Associate Degree | 1,726 |
Basic Certificate | 1,541 |
Graduate Certificate | 678 |
Undergraduate Certificate | 516 |
Doctor’s Degree | 32 |
Earnings of Marketing Majors With Master’s Degrees
The median salary for graduates holding a master's degree in marketing is $52,533. A lot of factors can contribute to this number, such as the location of your workplace and the availability of other perks and bonuses. A better approximation of salary is to look at the typical range of salaries. In this case the low is $45,923 and the high is $60,572.
Student Debt
The data on debt ranges for marketing majors who have their master's degree is not available.
Student Diversity
More women than men pursue their master's degree in marketing. About 65.4% of graduates with this degree are female.
Gender | Number of Grads |
---|---|
Men | 1,141 |
Women | 2,160 |
The racial-ethnic distribution of marketing master’s degree students is as follows:
Race/Ethnicity | Number of Grads |
---|---|
Asian | 149 |
Black or African American | 295 |
Hispanic or Latino | 468 |
White | 1,266 |
International Students | 891 |
Other Races/Ethnicities | 232 |
Most Popular Marketing Programs for Master’s Degrees
There are 155 colleges that offer a master’s degree in marketing. Learn more about the most popular 20 below:
Northwestern University tops the list of the most popular school in the U.S. for marketing majors who are seeking their master's degree. Roughly 22,600 attend the school each year. The average in-state tuition for full-time undergraduates is $60,276 per year, while in-state graduate students, on average, pay $56,067 per year. The marketing program at Northwestern University awarded 248 master's degrees during the 2020-2021 school year. Of these students, 44% were women and 26% were members of underrepresented racial-ethnic groups.
The 2nd most popular school in the country for marketing majors who are seeking their master's degree is Southern New Hampshire University. Roughly 134,300 attend the school each year. The average in-state tuition for full-time undergraduates is $15,000 per year, while in-state graduate students, on average, pay $18,900 per year. During the 2020-2021 academic year, 170 people received their master's degree in marketing from SNHU. Of these students, 81% were women and 31% were members of underrepresented racial-ethnic groups.
Hult International Business School comes in at #3 on our list of the most popular colleges offering master's degrees in marketing. Each year, around 1,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $43,514 per year, while in-state graduate students, on average, pay $43,027 per year. During the 2020-2021 academic year, 153 people received their master's degree in marketing from Hult International Business School. Of these students, 55% were women and 8% were members of underrepresented racial-ethnic groups.
Florida International University is the 4th most popular school in the nation for students seeking a master's degree in marketing. Roughly 58,800 attend the school each year. The average in-state tuition for full-time undergraduates is $4,721 per year, while in-state graduate students, on average, pay $8,912 per year. The marketing program at Florida International University awarded 147 master's degrees during the 2020-2021 school year. About 79% of this group were women, and 80% were students from an underrepresented racial-ethnic group.
Johns Hopkins University comes in at #5 on our list of the most popular colleges offering master's degrees in marketing. Each year, around 28,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $58,720 per year, while in-state graduate students, on average, pay $58,720 per year. The marketing program at Johns Hopkins University awarded 145 master's degrees during the 2020-2021 school year. About 77% of this group were women, and 1% were students from an underrepresented racial-ethnic group.
The University of Alabama comes in at #6 on our list of the most popular colleges offering master's degrees in marketing. Each year, around 37,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $10,780 per year, while in-state graduate students, on average, pay $10,780 per year. For the 2020-2021 academic year, 137 master's degrees were handed out to marketing majors at UA. Of these students, 71% were women and 18% were members of underrepresented racial-ethnic groups.
Boston University comes in at #7 on our list of the most popular colleges offering master's degrees in marketing. Roughly 32,700 attend the school each year. The average in-state tuition for full-time undergraduates is $58,560 per year, while in-state graduate students, on average, pay $58,560 per year. For the 2020-2021 academic year, 122 master's degrees were handed out to marketing majors at Boston U. Of these students, 60% were women and 4% were members of underrepresented racial-ethnic groups.
LIM College comes in at #8 on our list of the most popular colleges offering master's degrees in marketing. Each year, around 1,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $28,634 per year, while in-state graduate students, on average, pay $24,840 per year. The marketing program at LIM College awarded 107 master's degrees during the 2020-2021 school year. About 92% of this group were women, and 35% were students from an underrepresented racial-ethnic group.
The 9th most popular school in the country for marketing majors who are seeking their master's degree is Full Sail University. Each year, around 24,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $25,687 per year, while in-state graduate students, on average, pay $15,472 per year. During the 2020-2021 academic year, 93 people received their master's degree in marketing from Full Sail University. Of these students, 67% were women and 56% were members of underrepresented racial-ethnic groups.
The 10th most popular school in the country for marketing majors who are seeking their master's degree is National University College. Each year, around 25,900 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $6,444 per year, while in-state graduate students, on average, pay $7,020 per year. During the 2020-2021 academic year, 80 people received their master's degree in marketing from National University College. Of these students, 83% were women and 100% were members of underrepresented racial-ethnic groups.
University of Toledo is the 11th most popular school in the nation for students seeking a master's degree in marketing. Each year, around 18,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,028 per year, while in-state graduate students, on average, pay $14,758 per year. During the 2020-2021 academic year, 76 people received their master's degree in marketing from University of Toledo. Of these students, 38% were women and 1% were members of underrepresented racial-ethnic groups.
The 12th most popular school in the country for marketing majors who are seeking their master's degree is Vanderbilt University. Each year, around 13,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $54,840 per year, while in-state graduate students, on average, pay $51,600 per year. For the 2020-2021 academic year, 69 master's degrees were handed out to marketing majors at Vanderbilt. Of these students, 58% were women and 20% were members of underrepresented racial-ethnic groups.
University of Pennsylvania is the 13th most popular school in the nation for students seeking a master's degree in marketing. Roughly 26,500 attend the school each year. The average in-state tuition for full-time undergraduates is $54,652 per year, while in-state graduate students, on average, pay $38,732 per year. For the 2020-2021 academic year, 68 master's degrees were handed out to marketing majors at UPenn. Of these students, 63% were women and 40% were members of underrepresented racial-ethnic groups.
Texas A&M University - College Station comes in at #13 on our list of the most popular colleges offering master's degrees in marketing. Each year, around 70,400 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,578 per year, while in-state graduate students, on average, pay $6,885 per year. The marketing program at Texas A&M University - College Station awarded 68 master's degrees during the 2020-2021 school year. Around 18% of these students were from an underrepresented racial-ethnic group, and 69% were women.
Michigan State University is the 15th most popular school in the nation for students seeking a master's degree in marketing. Each year, around 49,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $15,966 per year, while in-state graduate students, on average, pay $19,714 per year. For the 2020-2021 academic year, 67 master's degrees were handed out to marketing majors at Michigan State. Around 15% of these students were from an underrepresented racial-ethnic group, and 70% were women.
Nova Southeastern University comes in at #16 on our list of the most popular colleges offering master's degrees in marketing. Roughly 20,800 attend the school each year. The average in-state tuition for full-time undergraduates is $33,510 per year, while in-state graduate students, on average, pay $21,153 per year. During the 2020-2021 academic year, 62 people received their master's degree in marketing from NUS Florida. Of these students, 71% were women and 69% were members of underrepresented racial-ethnic groups.
The 17th most popular school in the country for marketing majors who are seeking their master's degree is Liberty University. Each year, around 93,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $15,409 per year, while in-state graduate students, on average, pay $7,847 per year. The marketing program at Liberty University awarded 61 master's degrees during the 2020-2021 school year. Of these students, 66% were women and 21% were members of underrepresented racial-ethnic groups.
The 18th most popular school in the country for marketing majors who are seeking their master's degree is The University of Texas at Dallas. Roughly 28,600 attend the school each year. The average in-state tuition for full-time undergraduates is $14,564 per year, while in-state graduate students, on average, pay $15,088 per year. The marketing program at The University of Texas at Dallas awarded 58 master's degrees during the 2020-2021 school year. Of these students, 76% were women and 33% were members of underrepresented racial-ethnic groups.
The 19th most popular school in the country for marketing majors who are seeking their master's degree is University of Phoenix - Arizona. Roughly 89,700 attend the school each year. The average in-state tuition for full-time undergraduates is $9,552 per year, while in-state graduate students, on average, pay $16,153 per year. The marketing program at University of Phoenix - Arizona awarded 56 master's degrees during the 2020-2021 school year. About 82% of this group were women, and 43% were students from an underrepresented racial-ethnic group.
The 20th most popular school in the country for marketing majors who are seeking their master's degree is University of South Florida - Main Campus. Roughly 50,600 attend the school each year. The average in-state tuition for full-time undergraduates is $4,559 per year, while in-state graduate students, on average, pay $8,350 per year. For the 2020-2021 academic year, 55 master's degrees were handed out to marketing majors at USF Tampa. Of these students, 55% were women and 15% were members of underrepresented racial-ethnic groups.
Marketing Focus Areas
Major | Annual Degrees Awarded |
---|---|
Marketing/Marketing Management | 2,560 |
Other Marketing | 297 |
International Marketing | 295 |
Marketing Research | 138 |
11 |
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Related Majors
Below are some popular majors that are similar to marketing that offer master’s degrees.
Major | Annual Degrees Awarded |
---|---|
Business Administration & Management | 122,843 |
Management Sciences & Methods | 29,299 |
Accounting | 18,187 |
Human Resource Management | 9,750 |
Business & Commerce | 8,488 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Nick Youngson under License
More about our data sources and methodologies.
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