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Master's Degree in Marketing

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Master’s Degrees in Marketing

3,301 Yearly Graduations
$52,533 Median Salary
65% Women
There are 155 schools in the United States where you can get your master's degree in marketing. This degree is more popular with female students, and about 30% of recent graduates were from an underrepresented racial-ethnic group. Also, 27.0% of marketing graduates were international students.

Education Levels of Marketing Majors

In 2020-2021, 3,301 master's degrees were awarded to marketing majors. This earns it the #8 spot on the list of the most popular master's degree programs in the nation.

The following table shows the number of diplomas awarded in marketing at each degree level.

Education Level Number of Grads
Bachelor’s Degree 45,122
Master’s Degree 3,301
Associate Degree 1,726
Basic Certificate 1,541
Graduate Certificate 678
Undergraduate Certificate 516
Doctor’s Degree 32

Earnings of Marketing Majors With Master’s Degrees

The median salary for graduates holding a master's degree in marketing is $52,533. A lot of factors can contribute to this number, such as the location of your workplace and the availability of other perks and bonuses. A better approximation of salary is to look at the typical range of salaries. In this case the low is $45,923 and the high is $60,572.

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Student Debt

The data on debt ranges for marketing majors who have their master's degree is not available.

Student Diversity

More women than men pursue their master's degree in marketing. About 65.4% of graduates with this degree are female.

Gender Number of Grads
Men 1,141
Women 2,160
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The racial-ethnic distribution of marketing master’s degree students is as follows:

Race/Ethnicity Number of Grads
Asian 149
Black or African American 295
Hispanic or Latino 468
White 1,266
International Students 891
Other Races/Ethnicities 232
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There are 155 colleges that offer a master’s degree in marketing. Learn more about the most popular 20 below:

#1

Northwestern University

Evanston, Illinois
248 Yearly Graduations
44% Women
26% Racial-Ethnic Minorities*

Northwestern University tops the list of the most popular school in the U.S. for marketing majors who are seeking their master's degree. Roughly 22,600 attend the school each year. The average in-state tuition for full-time undergraduates is $60,276 per year, while in-state graduate students, on average, pay $56,067 per year. The marketing program at Northwestern University awarded 248 master's degrees during the 2020-2021 school year. Of these students, 44% were women and 26% were members of underrepresented racial-ethnic groups.

#2

Southern New Hampshire University

Manchester, New Hampshire
170 Yearly Graduations
81% Women
31% Racial-Ethnic Minorities*

The 2nd most popular school in the country for marketing majors who are seeking their master's degree is Southern New Hampshire University. Roughly 134,300 attend the school each year. The average in-state tuition for full-time undergraduates is $15,000 per year, while in-state graduate students, on average, pay $18,900 per year. During the 2020-2021 academic year, 170 people received their master's degree in marketing from SNHU. Of these students, 81% were women and 31% were members of underrepresented racial-ethnic groups.

#3

Hult International Business School

Cambridge, Massachusetts
153 Yearly Graduations
55% Women
8% Racial-Ethnic Minorities*

Hult International Business School comes in at #3 on our list of the most popular colleges offering master's degrees in marketing. Each year, around 1,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $43,514 per year, while in-state graduate students, on average, pay $43,027 per year. During the 2020-2021 academic year, 153 people received their master's degree in marketing from Hult International Business School. Of these students, 55% were women and 8% were members of underrepresented racial-ethnic groups.

147 Yearly Graduations
79% Women
80% Racial-Ethnic Minorities*

Florida International University is the 4th most popular school in the nation for students seeking a master's degree in marketing. Roughly 58,800 attend the school each year. The average in-state tuition for full-time undergraduates is $4,721 per year, while in-state graduate students, on average, pay $8,912 per year. The marketing program at Florida International University awarded 147 master's degrees during the 2020-2021 school year. About 79% of this group were women, and 80% were students from an underrepresented racial-ethnic group.

#5

Johns Hopkins University

Baltimore, Maryland
145 Yearly Graduations
77% Women
1% Racial-Ethnic Minorities*

Johns Hopkins University comes in at #5 on our list of the most popular colleges offering master's degrees in marketing. Each year, around 28,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $58,720 per year, while in-state graduate students, on average, pay $58,720 per year. The marketing program at Johns Hopkins University awarded 145 master's degrees during the 2020-2021 school year. About 77% of this group were women, and 1% were students from an underrepresented racial-ethnic group.

#6

The University of Alabama

Tuscaloosa, Alabama
137 Yearly Graduations
71% Women
18% Racial-Ethnic Minorities*

The University of Alabama comes in at #6 on our list of the most popular colleges offering master's degrees in marketing. Each year, around 37,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $10,780 per year, while in-state graduate students, on average, pay $10,780 per year. For the 2020-2021 academic year, 137 master's degrees were handed out to marketing majors at UA. Of these students, 71% were women and 18% were members of underrepresented racial-ethnic groups.

#7

Boston University

Boston, Massachusetts
122 Yearly Graduations
60% Women
4% Racial-Ethnic Minorities*

Boston University comes in at #7 on our list of the most popular colleges offering master's degrees in marketing. Roughly 32,700 attend the school each year. The average in-state tuition for full-time undergraduates is $58,560 per year, while in-state graduate students, on average, pay $58,560 per year. For the 2020-2021 academic year, 122 master's degrees were handed out to marketing majors at Boston U. Of these students, 60% were women and 4% were members of underrepresented racial-ethnic groups.

#8

LIM College

New York, New York
107 Yearly Graduations
92% Women
35% Racial-Ethnic Minorities*

LIM College comes in at #8 on our list of the most popular colleges offering master's degrees in marketing. Each year, around 1,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $28,634 per year, while in-state graduate students, on average, pay $24,840 per year. The marketing program at LIM College awarded 107 master's degrees during the 2020-2021 school year. About 92% of this group were women, and 35% were students from an underrepresented racial-ethnic group.

#9

Full Sail University

Winter Park, Florida
93 Yearly Graduations
67% Women
56% Racial-Ethnic Minorities*

The 9th most popular school in the country for marketing majors who are seeking their master's degree is Full Sail University. Each year, around 24,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $25,687 per year, while in-state graduate students, on average, pay $15,472 per year. During the 2020-2021 academic year, 93 people received their master's degree in marketing from Full Sail University. Of these students, 67% were women and 56% were members of underrepresented racial-ethnic groups.

#10

National University College

Bayamon, Puerto Rico
80 Yearly Graduations
83% Women

The 10th most popular school in the country for marketing majors who are seeking their master's degree is National University College. Each year, around 25,900 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $6,444 per year, while in-state graduate students, on average, pay $7,020 per year. During the 2020-2021 academic year, 80 people received their master's degree in marketing from National University College. Of these students, 83% were women and 100% were members of underrepresented racial-ethnic groups.

#11

University of Toledo

Toledo, Ohio
76 Yearly Graduations
38% Women
1% Racial-Ethnic Minorities*

University of Toledo is the 11th most popular school in the nation for students seeking a master's degree in marketing. Each year, around 18,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,028 per year, while in-state graduate students, on average, pay $14,758 per year. During the 2020-2021 academic year, 76 people received their master's degree in marketing from University of Toledo. Of these students, 38% were women and 1% were members of underrepresented racial-ethnic groups.

#12

Vanderbilt University

Nashville, Tennessee
69 Yearly Graduations
58% Women
20% Racial-Ethnic Minorities*

The 12th most popular school in the country for marketing majors who are seeking their master's degree is Vanderbilt University. Each year, around 13,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $54,840 per year, while in-state graduate students, on average, pay $51,600 per year. For the 2020-2021 academic year, 69 master's degrees were handed out to marketing majors at Vanderbilt. Of these students, 58% were women and 20% were members of underrepresented racial-ethnic groups.

#13

University of Pennsylvania

Philadelphia, Pennsylvania
68 Yearly Graduations
63% Women
40% Racial-Ethnic Minorities*

University of Pennsylvania is the 13th most popular school in the nation for students seeking a master's degree in marketing. Roughly 26,500 attend the school each year. The average in-state tuition for full-time undergraduates is $54,652 per year, while in-state graduate students, on average, pay $38,732 per year. For the 2020-2021 academic year, 68 master's degrees were handed out to marketing majors at UPenn. Of these students, 63% were women and 40% were members of underrepresented racial-ethnic groups.

#13

Texas A&M University - College Station

College Station, Texas
68 Yearly Graduations
69% Women
18% Racial-Ethnic Minorities*

Texas A&M University - College Station comes in at #13 on our list of the most popular colleges offering master's degrees in marketing. Each year, around 70,400 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,578 per year, while in-state graduate students, on average, pay $6,885 per year. The marketing program at Texas A&M University - College Station awarded 68 master's degrees during the 2020-2021 school year. Around 18% of these students were from an underrepresented racial-ethnic group, and 69% were women.

#15

Michigan State University

East Lansing, Michigan
67 Yearly Graduations
70% Women
15% Racial-Ethnic Minorities*

Michigan State University is the 15th most popular school in the nation for students seeking a master's degree in marketing. Each year, around 49,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $15,966 per year, while in-state graduate students, on average, pay $19,714 per year. For the 2020-2021 academic year, 67 master's degrees were handed out to marketing majors at Michigan State. Around 15% of these students were from an underrepresented racial-ethnic group, and 70% were women.

#16

Nova Southeastern University

Fort Lauderdale, Florida
62 Yearly Graduations
71% Women
69% Racial-Ethnic Minorities*

Nova Southeastern University comes in at #16 on our list of the most popular colleges offering master's degrees in marketing. Roughly 20,800 attend the school each year. The average in-state tuition for full-time undergraduates is $33,510 per year, while in-state graduate students, on average, pay $21,153 per year. During the 2020-2021 academic year, 62 people received their master's degree in marketing from NUS Florida. Of these students, 71% were women and 69% were members of underrepresented racial-ethnic groups.

#17

Liberty University

Lynchburg, Virginia
61 Yearly Graduations
66% Women
21% Racial-Ethnic Minorities*

The 17th most popular school in the country for marketing majors who are seeking their master's degree is Liberty University. Each year, around 93,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $15,409 per year, while in-state graduate students, on average, pay $7,847 per year. The marketing program at Liberty University awarded 61 master's degrees during the 2020-2021 school year. Of these students, 66% were women and 21% were members of underrepresented racial-ethnic groups.

#18

The University of Texas at Dallas

Richardson, Texas
58 Yearly Graduations
76% Women
33% Racial-Ethnic Minorities*

The 18th most popular school in the country for marketing majors who are seeking their master's degree is The University of Texas at Dallas. Roughly 28,600 attend the school each year. The average in-state tuition for full-time undergraduates is $14,564 per year, while in-state graduate students, on average, pay $15,088 per year. The marketing program at The University of Texas at Dallas awarded 58 master's degrees during the 2020-2021 school year. Of these students, 76% were women and 33% were members of underrepresented racial-ethnic groups.

56 Yearly Graduations
82% Women
43% Racial-Ethnic Minorities*

The 19th most popular school in the country for marketing majors who are seeking their master's degree is University of Phoenix - Arizona. Roughly 89,700 attend the school each year. The average in-state tuition for full-time undergraduates is $9,552 per year, while in-state graduate students, on average, pay $16,153 per year. The marketing program at University of Phoenix - Arizona awarded 56 master's degrees during the 2020-2021 school year. About 82% of this group were women, and 43% were students from an underrepresented racial-ethnic group.

55 Yearly Graduations
55% Women
15% Racial-Ethnic Minorities*

The 20th most popular school in the country for marketing majors who are seeking their master's degree is University of South Florida - Main Campus. Roughly 50,600 attend the school each year. The average in-state tuition for full-time undergraduates is $4,559 per year, while in-state graduate students, on average, pay $8,350 per year. For the 2020-2021 academic year, 55 master's degrees were handed out to marketing majors at USF Tampa. Of these students, 55% were women and 15% were members of underrepresented racial-ethnic groups.

Marketing Focus Areas

Major Annual Degrees Awarded
Marketing/Marketing Management 2,560
Other Marketing 297
International Marketing 295
Marketing Research 138
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Below are some popular majors that are similar to marketing that offer master’s degrees.

Major Annual Degrees Awarded
Business Administration & Management 122,843
Management Sciences & Methods 29,299
Accounting 18,187
Human Resource Management 9,750
Business & Commerce 8,488

References

*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.

More about our data sources and methodologies.

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