General Sales & Marketing Bachelor’s Degrees
There are 254 schools in the United States where you can earn abachelor’s degree in General Sales & Marketing. In recent years, the majority of students earning degrees in this area were men, and about37% were students from underrepresented racial-ethnic groups. Also, 4.6% of General Sales & Marketing graduates were international students.
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Education Levels of General Sales & Marketing Majors
In the most recent reporting year, 6,171 students earned theirGeneral Sales & Marketing majors across all award levels. The following table shows the number of diplomas awarded in General Sales & Marketing at each degree level.
| Education Level | Number of Grads |
|---|---|
| Certificate | 188 |
| Associate’s Degree | 854 |
| Bachelor’s Degree (this page) | 2,408 |
| Master’s Degree | 2,628 |
| Doctor’s Degree | 2 |
Earnings of General Sales & Marketing Majors With Bachelor’s Degrees (All Award Levels)
Federal data tracks the median salary for graduates with abachelor’s degree in General Sales & Marketing of $56,564 four years after graduation. These figures are reported program-wide, across all award levels.
This number may vary for many reasons. For instance, you may move to a location where people with your degree are rare and make more money.
| Years After Graduation | Median Earnings |
|---|---|
| 1 year | $52,294 |
| 4 years | $56,564 |
| 5 years | $66,475 |
Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker (program-wide, all award levels).
Student Debt (All Award Levels)
We do not have the data to estimate the median debt for graduates with this degree.
Student Diversity
More men than women pursue bachelor’s degrees in General Sales & Marketing. About 51.1% of graduates in this field are men.
| Gender | Number of Grads |
|---|---|
| Men | 1,230 |
| Women | 1,178 |
The racial-ethnic distribution of General Sales & Marketing graduates is as follows:
| Race / Ethnicity | Number of Grads | Share |
|---|---|---|
| White | 1,405 | 58.3% |
| Asian | 288 | 12.0% |
| Hispanic or Latino | 318 | 13.2% |
| Black or African American | 150 | 6.2% |
| American Indian / Alaska Native | 10 | 0.4% |
| Native Hawaiian / Pacific Islander | 2 | 0.1% |
| Two or More Races | 92 | 3.8% |
| Race Unknown | 32 | 1.3% |
| International Students | 111 | 4.6% |
This degree is not very popular with international students. Only 4.6% of graduates fall into this category.
See the minority definition in the References below.
Most Popular General Sales & Marketing Programs for Bachelor’s Degrees
There are 349 colleges that offer a bachelor’s degree in General Sales & Marketing. Learn more about the most popular below:
The most popular school in the United States for General Sales & Marketing students seeking a bachelor's degree is CUNY Bernard M Baruch College. This school awarded 501 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
New York University is a popular choice for General Sales & Marketing majors seeking their bachelor's degree. This school awarded 480 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
Texas A&M University-College Station is a popular choice for General Sales & Marketing majors seeking their bachelor's degree. During the most recent year for which we have data, 313 people received their bachelor's degree in General Sales & Marketing from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
University of Wisconsin-Madison comes in at #4 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. During the most recent year for which we have data, 273 people received their bachelor's degree in General Sales & Marketing from this school. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
West Chester University of Pennsylvania comes in at #5 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. During the most recent year for which we have data, 240 people received their bachelor's degree in General Sales & Marketing from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Weber State University is a popular choice for General Sales & Marketing majors seeking their bachelor's degree. This school awarded 195 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
Tacoma Community College is a popular choice for General Sales & Marketing majors seeking their bachelor's degree. This school awarded 186 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
University of South Carolina-Columbia comes in at #8 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. This school awarded 147 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
Kansas State University comes in at #9 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. This school awarded 126 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Umpqua Community College comes in at #10 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. During the most recent year for which we have data, 126 people received their bachelor's degree in General Sales & Marketing from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Greenville Technical College comes in at #11 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. This school awarded 110 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
University of Minnesota-Twin Cities is a popular choice for General Sales & Marketing majors seeking their bachelor's degree. This school awarded 106 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
Santa Monica College is a popular choice for General Sales & Marketing majors seeking their bachelor's degree. During the most recent year for which we have data, 105 people received their bachelor's degree in General Sales & Marketing from this school. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
University of Missouri-Columbia comes in at #14 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. During the most recent year for which we have data, 95 people received their bachelor's degree in General Sales & Marketing from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Purdue University-Main Campus is a popular choice for General Sales & Marketing majors seeking their bachelor's degree. During the most recent year for which we have data, 93 people received their bachelor's degree in General Sales & Marketing from this school. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
East Carolina University comes in at #16 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. This school awarded 88 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
University of Kentucky comes in at #17 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. This school awarded 88 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Lake Land College comes in at #18 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. This school awarded 83 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
Oklahoma State University-Main Campus comes in at #19 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. This school awarded 78 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
Washtenaw Community College comes in at #20 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. This school awarded 74 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
General Sales & Marketing Concentrations
| Major | Annual Degrees Awarded |
|---|---|
| Sales, Distribution, and Marketing Operations, General | 3,325 |
| Selling Skills and Sales Operations | 1,566 |
| Retailing and Retail Operations | 1,000 |
| General Merchandising, Sales, and Related Marketing Operations, Other | 223 |
| Merchandising and Buying Operations | 57 |
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Related Majors
Below are some popular majors similar to General Sales & Marketing that also offer bachelor’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Business Administration, Management and Operations | 402,942 |
| Accounting and Related Services | 81,835 |
| Management Sciences and Quantitative Methods | 62,236 |
| Business/Commerce, General | 57,976 |
| Finance and Financial Management Services | 57,564 |
References
The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics (IPEDS)
- O*NET Online
- U.S. Bureau of Labor Statistics
- U.S. Department of Education College Scorecard
More about our data sources and methodologies.
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