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Bachelor's Degree in General Sales & Marketing

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Bachelor’s Degrees in General Sales & Marketing

2,508 Yearly Graduations
$40,450 Median Salary
$25,500 Median Debt
A bachelor's degree in sales and marketing is offered at 62 colleges in the United States. This degree is more popular with male students, and about 36% of recent graduates were from an underrepresented racial-ethnic group. Also, 4.2% of sales and marketing graduates were international students.

Education Levels of Sales & Marketing Majors

During the 2019-2020 academic year, 2,508 students earned their bachelor's degree in sales and marketing. This earns it the #19 spot on the list of the most popular bachelor's degree programs in the nation.

The following table shows the number of diplomas awarded in sales and marketing at each degree level.

Education Level Number of Grads
Bachelor’s Degree 2,508
Basic Certificate 1,349
Associate Degree 733
Master’s Degree 570
Undergraduate Certificate 266
Graduate Certificate 46
Doctor’s Degree 1

Earnings of Sales & Marketing Majors With Bachelor’s Degrees

The median salary for graduates holding a bachelor's degree in sales and marketing is $40,450. This number may vary for a lot of reasons. For instance, you may decide to move to a location where people with your degree are rare and make more money. A better approximation of salary is to look at the typical range of salaries. In this case the low is $32,900 and the high is $48,725.


Student Debt

The median student debt for graduates holding a bachelor's degree in sales and marketing is $25,500. The school you go to and how long it takes you to graduate, among other things, can cause this number to vary. The chart below shows the range of accumulated debt loads. On the high side of the range, $29,467 is the debt load, and the debt load on the low side is $21,500.


The median monthly payment of a sales and marketing graduate with a 10-year repayment plan is $265.

Student Diversity

More men than women pursue bachelor's degrees in sales and marketing. About 51.2% of graduates in this field are male.

Gender Number of Grads
Men 1,284
Women 1,224

The racial-ethnic distribution of sales and marketing bachelor’s degree students is as follows:

Race/Ethnicity Number of Grads
Asian 270
Black or African American 181
Hispanic or Latino 335
White 1,476
International Students 106
Other Races/Ethnicities 140

There are 62 colleges that offer a bachelor’s degree in sales and marketing. Learn more about the most popular 20 below:

Sales & Marketing Focus Areas

Major Annual Degrees Awarded
General Sales & Marketing Operations 1,585
Retailing & Retail Operations 431
Professional Sales 394
Other General Operations 98

Below are some popular majors that are similar to sales and marketing that offer bachelor’s degrees.

Major Annual Degrees Awarded
Business Administration & Management 169,868
Accounting 52,477
Finance & Financial Management 48,043
Marketing 45,007
Business & Commerce 24,866


*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.

More about our data sources and methodologies.

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