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Bachelor's Degree in General Sales & Marketing

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Bachelor’s Degrees in General Sales & Marketing

2,473 Yearly Graduations
$40,450 Median Salary
$25,500 Median Debt
A bachelor's degree in sales and marketing is offered at 62 colleges in the United States. Among those who recently graduated from the schools offering this degree, the majority were men, and 33% were students from an underrepresented racial-ethnic group. Also, 4.8% of sales and marketing graduates were international students.

Education Levels of Sales & Marketing Majors

During the 2018-2019 academic year, 2,473 students earned their bachelor's degree in sales and marketing. This earns it the #19 spot on the list of the most popular bachelor's degree programs in the nation.

The following table shows the number of diplomas awarded in sales and marketing at each degree level.

Education Level Number of Grads
Bachelor’s Degree 2,473
Basic Certificate 1,332
Associate’s Degree 1,019
Master’s Degree 590
Undergraduate Certificate 273
Graduate Certificate 45
Doctor’s Degree 2

Earnings of Sales & Marketing Majors With Bachelor’s Degrees

The median salary for graduates holding a bachelor's degree in sales and marketing is $40,450. A lot of factors can contribute to this number, such as the location of your workplace and the availability of other perks and bonuses.

A better approximation of salary is to look at the typical range of salaries. In this case the low is $32,900 and the high is $48,725.

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Student Debt

The median student debt for graduates holding a bachelor's degree in sales and marketing is $25,500. The school you go to and how long it takes you to graduate, among other things, can cause this number to vary.

The chart below shows the range of accumulated debt loads. On the high side of the range, $29,467 is the debt load, and the debt load on the low side is $21,500.

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The median monthly payment of a sales and marketing graduate with a 10-year repayment plan is $265.

Student Diversity

More men than women pursue bachelor's degrees in sales and marketing. About 53.3% of graduates in this field are male.

Gender Number of Grads
Men 1,317
Women 1,156
Gender Diversity of Bachelor's Degrees in Sales & Marketing

The racial-ethnic distribution of sales and marketing bachelor’s degree students is as follows:

Race/Ethnicity Number of Grads
Asian 261
Black or African American 176
Hispanic or Latino 302
White 1,494
International Students 118
Other Races/Ethnicities 122
Racial-Ethnic Diversity of Sales & Marketing Bachelor's Degree Students

There are 62 colleges that offer a bachelor’s degree in sales and marketing. Learn more about the most popular 20 below:

#1

Baruch College

New York, New York
421 Yearly Graduations
58% Women
71% Racial-Ethnic Minorities*

The most popular school in the United States for sales and marketing students seekinga bachelor's degree is Baruch College. Roughly 18,600 attend the school each year. The average in-state tuition for full-time undergraduates is $6,930 per year, while in-state graduate students, on average, pay $11,090 per year.

During the 2018-2019 academic year, 421 people received their bachelor's degree in sales and marketing from Baruch. Of these students, 58% were women and 71% were members of underrepresented racial-ethnic groups.

#2

Texas A&M University - College Station

College Station, Texas
386 Yearly Graduations
23% Women
28% Racial-Ethnic Minorities*

Texas A&M University - College Station is the 2nd most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Roughly 68,700 attend the school each year. The average in-state tuition for full-time undergraduates is $7,941 per year, while in-state graduate students, on average, pay $6,677 per year.

The sales and marketing program at Texas A&M University - College Station awarded 386 bachelor's degrees during the 2018-2019 school year. About 23% of this group were women, and 28% were students from an underrepresented racial-ethnic group.

#3

West Chester University of Pennsylvania

West Chester, Pennsylvania
248 Yearly Graduations
52% Women
12% Racial-Ethnic Minorities*

West Chester University of Pennsylvania is the 3rd most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Each year, around 17,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $7,716 per year, while in-state graduate students, on average, pay $9,288 per year.

For the 2018-2019 academic year, 248 bachelor's degrees were handed out to sales and marketing majors at WCUPA. Of these students, 52% were women and 12% were members of underrepresented racial-ethnic groups.

#4

University of Houston

Houston, Texas
171 Yearly Graduations
26% Women
65% Racial-Ethnic Minorities*

University of Houston is the 4th most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Roughly 46,100 attend the school each year. The average in-state tuition for full-time undergraduates is $8,219 per year, while in-state graduate students, on average, pay $8,370 per year.

During the 2018-2019 academic year, 171 people received their bachelor's degree in sales and marketing from UH. Around 65% of these students were from an underrepresented racial-ethnic group, and 26% were women.

#5

University of South Carolina - Columbia

Columbia, South Carolina
130 Yearly Graduations
73% Women
18% Racial-Ethnic Minorities*

University of South Carolina - Columbia comes in at #5 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Each year, around 35,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $12,288 per year, while in-state graduate students, on average, pay $13,737 per year.

During the 2018-2019 academic year, 130 people received their bachelor's degree in sales and marketing from UofSC. About 73% of this group were women, and 18% were students from an underrepresented racial-ethnic group.

#6

Weber State University

Ogden, Utah
122 Yearly Graduations
26% Women
14% Racial-Ethnic Minorities*

The 6th most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is Weber State University. Each year, around 29,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $4,990 per year, while in-state graduate students, on average, pay $7,476 per year.

During the 2018-2019 academic year, 122 people received their bachelor's degree in sales and marketing from WSU. Around 14% of these students were from an underrepresented racial-ethnic group, and 26% were women.

#7

University of Wisconsin - Madison

Madison, Wisconsin
118 Yearly Graduations
75% Women
12% Racial-Ethnic Minorities*

University of Wisconsin - Madison comes in at #7 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Roughly 44,200 attend the school each year. The average in-state tuition for full-time undergraduates is $9,273 per year, while in-state graduate students, on average, pay $10,728 per year.

For the 2018-2019 academic year, 118 bachelor's degrees were handed out to sales and marketing majors at UW - Madison. About 75% of this group were women, and 12% were students from an underrepresented racial-ethnic group.

#8

University of Minnesota - Twin Cities

Minneapolis, Minnesota
115 Yearly Graduations
73% Women
16% Racial-Ethnic Minorities*

University of Minnesota - Twin Cities comes in at #8 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Roughly 51,300 attend the school each year. The average in-state tuition for full-time undergraduates is $13,318 per year, while in-state graduate students, on average, pay $17,580 per year.

During the 2018-2019 academic year, 115 people received their bachelor's degree in sales and marketing from UMN Twin Cities. Around 16% of these students were from an underrepresented racial-ethnic group, and 73% were women.

#9

Purdue University - Main Campus

West Lafayette, Indiana
88 Yearly Graduations
43% Women
17% Racial-Ethnic Minorities*

The 9th most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is Purdue University - Main Campus. Roughly 45,500 attend the school each year. The average in-state tuition for full-time undergraduates is $9,208 per year, while in-state graduate students, on average, pay $9,208 per year.

For the 2018-2019 academic year, 88 bachelor's degrees were handed out to sales and marketing majors at Purdue. Around 17% of these students were from an underrepresented racial-ethnic group, and 43% were women.

#10

Manhattan College

Riverdale, New York
58 Yearly Graduations
60% Women
31% Racial-Ethnic Minorities*

Manhattan College is the 10th most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Each year, around 4,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $40,400 per year, while in-state graduate students, on average, pay $18,972 per year.

During the 2018-2019 academic year, 58 people received their bachelor's degree in sales and marketing from Manhattan. Of these students, 60% were women and 31% were members of underrepresented racial-ethnic groups.

#11

Rochester Institute of Technology

Rochester, New York
51 Yearly Graduations
51% Women
8% Racial-Ethnic Minorities*

Rochester Institute of Technology comes in at #11 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Roughly 16,200 attend the school each year. The average in-state tuition for full-time undergraduates is $44,049 per year, while in-state graduate students, on average, pay $47,522 per year.

During the 2018-2019 academic year, 51 people received their bachelor's degree in sales and marketing from RIT. Around 8% of these students were from an underrepresented racial-ethnic group, and 51% were women.

43 Yearly Graduations
28% Women
2% Racial-Ethnic Minorities*

University of Akron Main Campus comes in at #12 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Each year, around 17,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,371 per year, while in-state graduate students, on average, pay $8,306 per year.

During the 2018-2019 academic year, 43 people received their bachelor's degree in sales and marketing from University of Akron Main Campus. About 28% of this group were women, and 2% were students from an underrepresented racial-ethnic group.

#13

University of Hartford

West Hartford, Connecticut
41 Yearly Graduations
39% Women
27% Racial-Ethnic Minorities*

University of Hartford is the 13th most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Roughly 6,700 attend the school each year. The average in-state tuition for full-time undergraduates is $39,220 per year, while in-state graduate students, on average, pay $14,292 per year.

The sales and marketing program at University of Hartford awarded 41 bachelor's degrees during the 2018-2019 school year. Around 27% of these students were from an underrepresented racial-ethnic group, and 39% were women.

#14

Baylor University

Waco, Texas
30 Yearly Graduations
43% Women
27% Racial-Ethnic Minorities*

The 14th most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is Baylor University. Each year, around 18,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $42,842 per year, while in-state graduate students, on average, pay $32,130 per year.

During the 2018-2019 academic year, 30 people received their bachelor's degree in sales and marketing from Baylor. Around 27% of these students were from an underrepresented racial-ethnic group, and 43% were women.

#15

University of Wisconsin - Stout

Menomonie, Wisconsin
27 Yearly Graduations
100% Women
15% Racial-Ethnic Minorities*

The 15th most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is University of Wisconsin - Stout. The average in-state tuition for full-time undergraduates is $7,014 per year, while in-state graduate students, on average, pay $7,155 per year.

The sales and marketing program at University of Wisconsin - Stout awarded 27 bachelor's degrees during the 2018-2019 school year. Of these students, 100% were women and 15% were members of underrepresented racial-ethnic groups.

#15

High Point University

High Point, North Carolina
27 Yearly Graduations
74% Women
15% Racial-Ethnic Minorities*

The 15th most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is High Point University. Roughly 5,300 attend the school each year. The average in-state tuition for full-time undergraduates is $31,768 per year, while in-state graduate students, on average, pay $25,290 per year.

The sales and marketing program at High Point University awarded 27 bachelor's degrees during the 2018-2019 school year. Of these students, 74% were women and 15% were members of underrepresented racial-ethnic groups.

#15

Ball State University

Muncie, Indiana
27 Yearly Graduations
19% Women
7% Racial-Ethnic Minorities*

The 15th most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is Ball State University. Each year, around 22,400 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,358 per year, while in-state graduate students, on average, pay $8,850 per year.

During the 2018-2019 academic year, 27 people received their bachelor's degree in sales and marketing from Ball State. Of these students, 19% were women and 7% were members of underrepresented racial-ethnic groups.

#18

University of Central Oklahoma

Edmond, Oklahoma
25 Yearly Graduations
40% Women
40% Racial-Ethnic Minorities*

University of Central Oklahoma comes in at #18 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Each year, around 14,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $6,686 per year, while in-state graduate students, on average, pay $7,000 per year.

For the 2018-2019 academic year, 25 bachelor's degrees were handed out to sales and marketing majors at UCO. About 40% of this group were women, and 40% were students from an underrepresented racial-ethnic group.

#18

LIU Post

Brookville, New York
25 Yearly Graduations
52% Women
40% Racial-Ethnic Minorities*

The 18th most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is LIU Post. Each year, around 15,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $36,452 per year, while in-state graduate students, on average, pay $22,482 per year.

For the 2018-2019 academic year, 25 bachelor's degrees were handed out to sales and marketing majors at LIU Post. Of these students, 52% were women and 40% were members of underrepresented racial-ethnic groups.

#18

Western Governors University

Salt Lake City, Utah
25 Yearly Graduations
36% Women
40% Racial-Ethnic Minorities*

Western Governors University comes in at #18 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Each year, around 136,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $6,380 per year, while in-state graduate students, on average, pay $7,500 per year.

The sales and marketing program at Western Governors University awarded 25 bachelor's degrees during the 2018-2019 school year. Of these students, 36% were women and 40% were members of underrepresented racial-ethnic groups.

Sales & Marketing Focus Areas

Major Annual Degrees Awarded
General Sales & Marketing Operations 1,677
Retailing & Retail Operations 370
Professional Sales 327
Other General Operations 99

Below are some popular majors that are similar to sales and marketing that offer bachelor’s degrees.

Major Annual Degrees Awarded
Business Administration & Management 172,408
Accounting 53,997
Finance & Financial Management 46,736
Marketing 44,258
Business & Commerce 25,818

References

*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.

More about our data sources and methodologies.

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