Bachelor’s Degrees in General Sales & Marketing
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Education Levels of Sales & Marketing Majors
In 2020-2021, 2,815 earned their bachelor's degree in sales and marketing. This earns it the #17 spot on the list of the most popular bachelor's degree programs in the nation.
The following table shows the number of diplomas awarded in sales and marketing at each degree level.
| Education Level | Number of Grads |
|---|---|
| Bachelor’s Degree | 2,815 |
| Basic Certificate | 1,499 |
| Associate Degree | 851 |
| Master’s Degree | 485 |
| Undergraduate Certificate | 221 |
| Graduate Certificate | 51 |
| Doctor’s Degree | 1 |
Earnings of Sales & Marketing Majors With Bachelor’s Degrees
The median salary for graduates holding a bachelor's degree in sales and marketing is $48,013. This number may vary for a lot of reasons. For instance, you may decide to move to a location where people with your degree are rare and make more money. To get a better picture, earnings for this category of people can range from a low of $40,256 to a high of $54,952.
Student Debt
The median student debt for graduates holding a bachelor's degree in sales and marketing is $23,750. The school you go to and how long it takes you to graduate, among other things, can cause this number to vary. The chart below shows the range of accumulated debt loads. On the high side of the range, $26,500 is the debt load, and the debt load on the low side is $20,500.
The median monthly payment of a sales and marketing graduate with a 10-year repayment plan is $370.
Student Diversity
More men than women pursue bachelor's degrees in sales and marketing. About 52.9% of graduates in this field are male.
| Gender | Number of Grads |
|---|---|
| Men | 1,490 |
| Women | 1,325 |
The racial-ethnic distribution of sales and marketing bachelor’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 279 |
| Black or African American | 209 |
| Hispanic or Latino | 390 |
| White | 1,690 |
| International Students | 131 |
| Other Races/Ethnicities | 116 |
Most Popular Sales & Marketing Programs for Bachelor’s Degrees
There are 68 colleges that offer a bachelor’s degree in sales and marketing. Learn more about the most popular 20 below:
The most popular school in the United States for sales and marketing students seekinga bachelor's degree is Baruch College. Each year, around 19,700 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $6,930 per year, while in-state graduate students, on average, pay $11,090 per year. For the 2020-2021 academic year, 477 bachelor's degrees were handed out to sales and marketing majors at Baruch. Of these students, 62% were women and 71% were members of underrepresented racial-ethnic groups.
The 2nd most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is Texas A&M University - College Station. Roughly 70,400 attend the school each year. The average in-state tuition for full-time undergraduates is $8,578 per year, while in-state graduate students, on average, pay $6,885 per year. The sales and marketing program at Texas A&M University - College Station awarded 360 bachelor's degrees during the 2020-2021 school year. Of these students, 24% were women and 36% were members of underrepresented racial-ethnic groups.
West Chester University of Pennsylvania comes in at #3 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Roughly 17,700 attend the school each year. The average in-state tuition for full-time undergraduates is $7,716 per year, while in-state graduate students, on average, pay $9,288 per year. The sales and marketing program at West Chester University of Pennsylvania awarded 269 bachelor's degrees during the 2020-2021 school year. Around 17% of these students were from an underrepresented racial-ethnic group, and 59% were women.
University of Houston is the 4th most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Each year, around 47,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,685 per year, while in-state graduate students, on average, pay $8,713 per year. The sales and marketing program at University of Houston awarded 181 bachelor's degrees during the 2020-2021 school year. Of these students, 35% were women and 65% were members of underrepresented racial-ethnic groups.
University of South Carolina - Columbia is the 5th most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Roughly 35,400 attend the school each year. The average in-state tuition for full-time undergraduates is $12,288 per year, while in-state graduate students, on average, pay $13,734 per year. During the 2020-2021 academic year, 175 people received their bachelor's degree in sales and marketing from UofSC. Around 17% of these students were from an underrepresented racial-ethnic group, and 59% were women.
University of Wisconsin - Madison is the 6th most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Each year, around 44,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,273 per year, while in-state graduate students, on average, pay $10,728 per year. The sales and marketing program at University of Wisconsin - Madison awarded 165 bachelor's degrees during the 2020-2021 school year. Around 18% of these students were from an underrepresented racial-ethnic group, and 73% were women.
University of Minnesota - Twin Cities comes in at #7 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Roughly 52,000 attend the school each year. The average in-state tuition for full-time undergraduates is $13,532 per year, while in-state graduate students, on average, pay $17,844 per year. The sales and marketing program at University of Minnesota - Twin Cities awarded 139 bachelor's degrees during the 2020-2021 school year. Of these students, 57% were women and 17% were members of underrepresented racial-ethnic groups.
Weber State University is the 8th most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Each year, around 29,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $5,329 per year, while in-state graduate students, on average, pay $7,880 per year. For the 2020-2021 academic year, 135 bachelor's degrees were handed out to sales and marketing majors at WSU. About 30% of this group were women, and 12% were students from an underrepresented racial-ethnic group.
Purdue University - Main Campus comes in at #9 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Roughly 46,600 attend the school each year. The average in-state tuition for full-time undergraduates is $9,718 per year, while in-state graduate students, on average, pay $9,718 per year. The sales and marketing program at Purdue University - Main Campus awarded 134 bachelor's degrees during the 2020-2021 school year. About 40% of this group were women, and 16% were students from an underrepresented racial-ethnic group.
University of Minnesota - Duluth comes in at #10 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Each year, around 10,200 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $12,420 per year, while in-state graduate students, on average, pay $17,844 per year. For the 2020-2021 academic year, 57 bachelor's degrees were handed out to sales and marketing majors at UMN Duluth. Of these students, 26% were women and 9% were members of underrepresented racial-ethnic groups.
The 11th most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is University of Akron Main Campus. Roughly 16,000 attend the school each year. The average in-state tuition for full-time undergraduates is $9,595 per year, while in-state graduate students, on average, pay $10,610 per year. The sales and marketing program at University of Akron Main Campus awarded 56 bachelor's degrees during the 2020-2021 school year. Of these students, 23% were women and 7% were members of underrepresented racial-ethnic groups.
University of Hartford is the 12th most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Roughly 6,400 attend the school each year. The average in-state tuition for full-time undergraduates is $41,704 per year, while in-state graduate students, on average, pay $14,652 per year. For the 2020-2021 academic year, 49 bachelor's degrees were handed out to sales and marketing majors at UHart. Around 31% of these students were from an underrepresented racial-ethnic group, and 49% were women.
Bowling Green State University - Main Campus comes in at #13 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Roughly 18,100 attend the school each year. The average in-state tuition for full-time undergraduates is $10,776 per year, while in-state graduate students, on average, pay $8,017 per year. The sales and marketing program at Bowling Green State University - Main Campus awarded 42 bachelor's degrees during the 2020-2021 school year. Around 7% of these students were from an underrepresented racial-ethnic group, and 26% were women.
Texas Tech University comes in at #13 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Roughly 40,300 attend the school each year. The average in-state tuition for full-time undergraduates is $8,935 per year, while in-state graduate students, on average, pay $6,956 per year. During the 2020-2021 academic year, 42 people received their bachelor's degree in sales and marketing from Texas Tech. Around 29% of these students were from an underrepresented racial-ethnic group, and 88% were women.
The 15th most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is Kennesaw State University. Each year, around 41,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $4,450 per year, while in-state graduate students, on average, pay $5,238 per year. The sales and marketing program at Kennesaw State University awarded 35 bachelor's degrees during the 2020-2021 school year. About 29% of this group were women, and 17% were students from an underrepresented racial-ethnic group.
The 16th most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is Ball State University. Each year, around 21,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,628 per year, while in-state graduate students, on average, pay $9,482 per year. For the 2020-2021 academic year, 34 bachelor's degrees were handed out to sales and marketing majors at Ball State. Around 9% of these students were from an underrepresented racial-ethnic group, and 15% were women.
The 16th most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is Baylor University. Roughly 19,200 attend the school each year. The average in-state tuition for full-time undergraduates is $50,232 per year, while in-state graduate students, on average, pay $37,674 per year. The sales and marketing program at Baylor University awarded 34 bachelor's degrees during the 2020-2021 school year. About 44% of this group were women, and 18% were students from an underrepresented racial-ethnic group.
The 18th most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is High Point University. Roughly 5,600 attend the school each year. The average in-state tuition for full-time undergraduates is $34,628 per year, while in-state graduate students, on average, pay $27,203 per year. The sales and marketing program at High Point University awarded 32 bachelor's degrees during the 2020-2021 school year. Around 19% of these students were from an underrepresented racial-ethnic group, and 34% were women.
University of Northern Iowa is the 19th most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Roughly 9,500 attend the school each year. The average in-state tuition for full-time undergraduates is $7,780 per year, while in-state graduate students, on average, pay $9,296 per year. During the 2020-2021 academic year, 27 people received their bachelor's degree in sales and marketing from UNI. About 26% of this group were women, and 11% were students from an underrepresented racial-ethnic group.
Kansas State University is the 20th most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Each year, around 20,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,489 per year, while in-state graduate students, on average, pay $10,294 per year. During the 2020-2021 academic year, 26 people received their bachelor's degree in sales and marketing from K -State. About 35% of this group were women, and 8% were students from an underrepresented racial-ethnic group.
Sales & Marketing Focus Areas
| Major | Annual Degrees Awarded |
|---|---|
| General Sales & Marketing Operations | 1,713 |
| Professional Sales | 516 |
| Retailing & Retail Operations | 481 |
| Other General Operations | 105 |
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Related Majors
Below are some popular majors that are similar to sales and marketing that offer bachelor’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Business Administration & Management | 174,534 |
| Accounting | 51,042 |
| Finance & Financial Management | 48,215 |
| Marketing | 45,122 |
| Business & Commerce | 24,850 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Nick Nijhuis under License
More about our data sources and methodologies.
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