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Specialized Sales, Merchandising & Marketing at Northwood University

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Specialized Sales, Merchandising & Marketing at Northwood University

What traits are you looking for in a specialized marketing school? To help you decide if Northwood University is right for you, we've gathered the following information about the school's specialized marketing program.

Northwood is located in Midland, Michigan and approximately 2,541 students attend the school each year. In 2021, 51 specialized marketing majors received their bachelor's degree from Northwood.

Want to know more about the career opportunities in this field? Check out the Careers in Specialized Sales, Merchandising & Marketing section at the bottom of this page.

Northwood Specialized Sales, Merchandising & Marketing Degrees Available

  • Bachelor’s Degree in Specialized Marketing

Online Classes Are Available at Northwood

Don't have the time or the flexibility in your schedule to take traditional classes? Online courses may be the perfect solution for you. They allow independent learners to study when and where they want to while offering the rigor of in-person classes.

Northwood does offer online education options in specialized marketing for the following degree levels for those interested in distance learning:

  • Associate’s Degree
  • Bachelor’s Degree

Northwood Specialized Sales, Merchandising & Marketing Rankings

The following rankings from College Factual show how the specialized marketing progam at Northwood compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The specialized marketing major at Northwood is not ranked on College Factual’s Best Colleges and Universities for Specialized Sales, Merchandising & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
3
3
10
12
13
55

How Much Do Specialized Marketing Graduates from Northwood Make?

The median salary of specialized marketing students who receive their bachelor's degree at Northwood is $53,419. This is great news for graduates of the program, since this figure is 63% higher than the national average of $32,868 for all specialized marketing bachelor's degree recipients.

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Specialized Marketing Student Demographics at Northwood

Take a look at the following statistics related to the make-up of the specialized marketing majors at Northwood University.

Northwood Specialized Sales, Merchandising & Marketing Bachelor’s Program

25% Women
14% Racial-Ethnic Minorities*
In the 2020-2021 academic year, 51 students earned a bachelor's degree in specialized marketing from Northwood. About 25% of these graduates were women and the other 75% were men. The typical specialized marketing bachelor's degree program is made up of only 18% men. So male students are more repesented at Northwood since its program graduates 57% more men than average.

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About 73% of those who receive a bachelor's degree in specialized marketing at Northwood are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Northwood University with a bachelor's in specialized marketing.

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Race/Ethnicity Number of Students
Asian 1
Black or African American 3
Hispanic or Latino 3
White 37
International Students 1
Other Races/Ethnicities 6

Northwood also has a doctoral program available in specialized marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Specialized Sales, Merchandising & Marketing

If you plan to be a specialized marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at Northwood University. A concentration may not be available for your level.

Concentration Annual Degrees Awarded
Vehicle and Vehicle Parts and Accessories Marketing Operations 47
Fashion Merchandising 4

Careers That Specialized Marketing Grads May Go Into

A degree in specialized marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Northwood University.

Occupation Jobs in MI Average Salary in MI
Wholesale and Manufacturing Sales Representatives 47,860 $75,130
Retail Sales Supervisors 33,330 $45,300
Securities, Commodities, and Financial Services Sales Agents 8,670 $79,320
Parts Salespersons 8,160 $32,900
Sales Supervisors 7,160 $81,230

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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