Specialized Sales, Merchandising & Marketing at Ferris State University

Every specialized sales, merchandising and marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the specialized marketing program at Ferris State University stacks up to those at other schools.

Ferris is located in Big Rapids, Michigan and has a total student population of 11,165. In the 2020-2021 academic year, 30 students received a bachelor's degree in specialized marketing from Ferris.

Want to know more about the career opportunities in this field? Check out the Careers in Specialized Sales, Merchandising & Marketing section at the bottom of this page.

Ferris Specialized Sales, Merchandising & Marketing Degrees Available

• Basic Certificate in Specialized Marketing (Less Than 1 Year)
• Bachelor’s Degree in Specialized Marketing

Ferris Specialized Sales, Merchandising & Marketing Rankings

The following rankings from College Factual show how the specialized marketing progam at Ferris compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The specialized marketing major at Ferris is not ranked on College Factual’s Best Colleges and Universities for Specialized Sales, Merchandising & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	20
	24
	41
	45

How Much Do Specialized Marketing Graduates from Ferris Make?

The median salary of specialized marketing students who receive their bachelor's degree at Ferris is $39,068. This is great news for graduates of the program, since this figure is 19% higher than the national average of $32,868 for all specialized marketing bachelor's degree recipients.

Specialized Marketing Student Demographics at Ferris

Take a look at the following statistics related to the make-up of the specialized marketing majors at Ferris State University.

Ferris Specialized Sales, Merchandising & Marketing Bachelor’s Program

During the 2020-2021 academic year, 30 specialized marketing majors earned their bachelor's degree from Ferris. Of these graduates, 87% were men and 13% were women. The typical specialized marketing bachelor's degree program is made up of only 18% men. So male students are more repesented at Ferris since its program graduates 69% more men than average.

About 90% of those who receive a bachelor's degree in specialized marketing at Ferris are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Ferris State University with a bachelor's in specialized marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	0
White	27
International Students	2
Other Races/Ethnicities	1

Ferris also has a doctoral program available in specialized marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Specialized Sales, Merchandising & Marketing

The following specialized marketing concentations are available at Ferris State University. The completion numbers here include all graduates who receive any type of degree in this field from Ferris State University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Hospitality and Recreation Marketing Operations	30

Related Majors

• Insurance
• Management Sciences & Quantitative Methods
• Human Resource Management
• Finance & Financial Management
• Hospitality Management

Careers That Specialized Marketing Grads May Go Into

A degree in specialized marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Ferris State University.

Occupation	Jobs in MI	Average Salary in MI
Wholesale and Manufacturing Sales Representatives	47,860	$75,130
Retail Sales Supervisors	33,330	$45,300
Securities, Commodities, and Financial Services Sales Agents	8,670	$79,320
Parts Salespersons	8,160	$32,900
Sales Supervisors	7,160	$81,230

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Michael Barera under License

More about our data sources and methodologies.