Specialized Sales, Merchandising & Marketing at Central Michigan University

What traits are you looking for in a specialized marketing school? To help you decide if Central Michigan University is right for you, we've gathered the following information about the school's specialized marketing program.

Central Michigan is located in Mount Pleasant, Michigan and has a total student population of 17,311. In 2021, 37 specialized marketing majors received their bachelor's degree from Central Michigan.

Want to know more about the career opportunities in this field? Check out the Careers in Specialized Sales, Merchandising & Marketing section at the bottom of this page.

Central Michigan Specialized Sales, Merchandising & Marketing Degrees Available

• Bachelor’s Degree in Specialized Marketing
• Master’s Degree in Specialized Marketing

Central Michigan Specialized Sales, Merchandising & Marketing Rankings

The following rankings from College Factual show how the specialized marketing progam at Central Michigan compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The specialized marketing major at Central Michigan is not ranked on College Factual’s Best Colleges and Universities for Specialized Sales, Merchandising & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	5
	23

In 2021, 4 students received their master’s degree in specialized marketing from Central Michigan. This makes it the #6 most popular school for specialized marketing master’s degree candidates in the country.

How Much Do Specialized Marketing Graduates from Central Michigan Make?

The median salary of specialized marketing students who receive their bachelor's degree at Central Michigan is $36,273. This is 10% higher than $32,868, which is the national average for all specialized marketing bachelor's degree recipients.

Specialized Marketing Student Demographics at Central Michigan

Take a look at the following statistics related to the make-up of the specialized marketing majors at Central Michigan University.

Central Michigan Specialized Sales, Merchandising & Marketing Bachelor’s Program

Of the 37 students who graduated with a bachelor’s in specialized marketing from Central Michigan in 2021, 8% were men and 92% were women.

About 89% of those who receive a bachelor's degree in specialized marketing at Central Michigan are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Central Michigan University with a bachelor's in specialized marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	2
Hispanic or Latino	1
White	33
International Students	0
Other Races/Ethnicities	1

Central Michigan Specialized Sales, Merchandising & Marketing Master’s Program

Of the 4 specialized marketing students who graduated with a master's degree in 2020-2021 from Central Michigan, about 25% were men and 75% were women.

Of the students who received a specialized marketing master's degree from Central Michigan, 75% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Central Michigan University with a master's in specialized marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	0
White	3
International Students	1
Other Races/Ethnicities	0

Central Michigan also has a doctoral program available in specialized marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Specialized Sales, Merchandising & Marketing

If you plan to be a specialized marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from Central Michigan University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Fashion Merchandising	41

Related Majors

• Real Estate
• International Business
• Management Sciences & Quantitative Methods
• Business/Corporate Communications
• Management Information Systems

Careers That Specialized Marketing Grads May Go Into

A degree in specialized marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Central Michigan University.

Occupation	Jobs in MI	Average Salary in MI
Wholesale and Manufacturing Sales Representatives	47,860	$75,130
Retail Sales Supervisors	33,330	$45,300
Securities, Commodities, and Financial Services Sales Agents	8,670	$79,320
Parts Salespersons	8,160	$32,900
Sales Supervisors	7,160	$81,230

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By cjh1452000 under License

More about our data sources and methodologies.