Market Research Analysts and Marketing Specialists in California
Is California a good place for you to work as a Market Research Analyst or Marketing Specialist?
You’re in luck! Jobs for Market Research Analysts and Marketing Specialists in California are projected to grow and these jobs tend to pay higher than average.
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Projected employment for Market Research Analysts and Marketing Specialists in California is growing faster than average.
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Market Research Analysts and Marketing Specialists in California earn higher salaries than the typical U.S. wage earner.
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How Many Market Research Analysts and Marketing Specialists Work in California?
98,590 people worked as Market Research Analysts and Marketing Specialists in 2018 in this state.
There were 96,600 Market Research Analysts and Marketing Specialists employed in this state in 2017.
That’s growth of 1,990 jobs between 2017 and 2018.
The typical state has 6,930 Market Research Analysts and Marketing Specialists working in it, which means California has more Market Research Analysts and Marketing Specialists than average.
Job Projections for California
Jobs for Market Research Analysts and Marketing Specialists in this state are growing at a rate of 28.3% which is faster than the nationwide estimated projection of 23.2%.
California Annual Job Openings
The BLS estimates 13,100 annual job openings, and a total of 122,700 jobs for California Market Research Analysts and Marketing Specialists in 2026.
Nationwide, the prediction is 77,100 annual jobs and 733,700 total jobs in 2026.
What do Market Research Analysts and Marketing Specialists Make in California?
In 2018 wages for Market Research Analysts and Marketing Specialists ranged from $35,280 to $137,670 with $68,770 being the median annual salary.
Broken down to an hourly rate, workers in this field made anywhere from $16.96 to $66.19. The median hourly rate was $33.06.
In 2017 the median pay for this field was $33.67 an hour.
The hourly rate declined by $0.61.
The median salary in California is higher than the nationwide median salary.
Top California Metros for Market Research Analysts and Marketing Specialists
The table below shows some of the metros in this state with the most Market Research Analysts and Marketing Specialists.
| Metro | Number Employed | Annual Median Salary |
|---|---|---|
| Los Angeles-Long Beach-Anaheim, CA | 36,110 | $63,190 |
| San Francisco-Oakland-Hayward, CA | 23,680 | $81,210 |
| San Jose-Sunnyvale-Santa Clara, CA | 13,810 | $94,100 |
| San Diego-Carlsbad, CA | 8,000 | $60,120 |
| Riverside-San Bernardino-Ontario, CA | 4,080 | $54,300 |
| Sacramento–Roseville–Arden-Arcade, CA | 3,440 | $60,360 |
| Oxnard-Thousand Oaks-Ventura, CA | 1,680 | $62,330 |
| Santa Rosa, CA | 950 | $67,690 |
| Fresno, CA | 930 | $55,000 |
| Santa Maria-Santa Barbara, CA | 810 | $60,950 |
| Bakersfield, CA | 480 | $57,110 |
| Stockton-Lodi, CA | 420 | $55,660 |
| Santa Cruz-Watsonville, CA | 360 | $57,450 |
| Napa, CA | 340 | $70,410 |
| Salinas, CA | 330 | $55,680 |
| Modesto, CA | 290 | $49,740 |
| San Luis Obispo-Paso Robles-Arroyo Grande, CA | 290 | $53,870 |
| Vallejo-Fairfield, CA | 270 | $56,730 |
| Chico, CA | 210 | $41,130 |
| Visalia-Porterville, CA | 180 | $54,970 |
| Redding, CA | 130 | $55,080 |
| Merced, CA | 120 | $69,780 |
| El Centro, CA | 60 | $44,260 |
| Yuba City, CA | 50 | $52,190 |
| Madera, CA | 40 | $64,130 |
Top States for Market Research Analysts and Marketing Specialists Employment
View the list below to see where most Market Research Analysts and Marketing Specialists work.
| State | Number Employed | Annual Median Salary |
|---|---|---|
| California | 98,590 | $68,770 |
| New York | 63,520 | $71,460 |
| Florida | 34,950 | $55,960 |
| Illinois | 30,150 | $57,340 |
| Texas | 29,560 | $70,730 |
| Pennsylvania | 26,750 | $62,250 |
| Ohio | 24,840 | $59,940 |
| Washington | 21,300 | $70,890 |
| Georgia | 20,460 | $61,100 |
| Virginia | 20,130 | $67,440 |
| Massachusetts | 20,070 | $67,920 |
| New Jersey | 19,330 | $78,030 |
| Michigan | 18,980 | $61,280 |
| Colorado | 18,810 | $65,400 |
| North Carolina | 17,450 | $62,370 |
| Minnesota | 14,850 | $67,670 |
| Arizona | 12,700 | $57,910 |
| Wisconsin | 12,660 | $53,810 |
| Maryland | 10,500 | $61,660 |
| Missouri | 9,920 | $56,710 |
Below are the states where Market Research Analysts and Marketing Specialists get paid the most:
| State | Annual Median Salary |
|---|---|
| Delaware | $78,590 |
| New Jersey | $78,030 |
| New York | $71,460 |
| District of Columbia | $71,380 |
| Washington | $70,890 |
| Texas | $70,730 |
| Rhode Island | $69,150 |
| California | $68,770 |
| Massachusetts | $67,920 |
| Minnesota | $67,670 |
References
- Bureau of Labor Statistics (BLS)
- College Factual
- National Center for Education Statistics
- O*NET Online
- Image Credit: By Nick Youngson under License
More about our data sources and methodologies.
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