Master’s Degrees in Marketing/Marketing Management, General
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Education Levels of Marketing Management Majors
During the 2020-2021 academic year, 2,560 students earned their master's degree in marketing management. This makes it the 12th most popular master's degree program in the country.
The following table shows the number of diplomas awarded in marketing management at each degree level.
| Education Level | Number of Grads |
|---|---|
| Bachelor’s Degree | 43,894 |
| Master’s Degree | 2,560 |
| Associate Degree | 1,622 |
| Basic Certificate | 1,189 |
| Graduate Certificate | 595 |
| Undergraduate Certificate | 389 |
| Doctor’s Degree | 26 |
Earnings of Marketing Management Majors With Master’s Degrees
We are unable to calculate the median earnings for marketing management majors with their master's degree due to lack of data.
Student Debt
We do not have the data to estimate the median debt for this class of people.
Student Diversity
More women than men pursue their master's degree in marketing management. About 64.7% of graduates with this degree are female.
| Gender | Number of Grads |
|---|---|
| Men | 904 |
| Women | 1,656 |
The racial-ethnic distribution of marketing management master’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 127 |
| Black or African American | 252 |
| Hispanic or Latino | 344 |
| White | 1,060 |
| International Students | 577 |
| Other Races/Ethnicities | 200 |
Most Popular Marketing Management Programs for Master’s Degrees
There are 121 colleges that offer a master’s degree in marketing management. Learn more about the most popular 20 below:
The most popular school in the United States for marketing management students seekinga master's degree is Northwestern University. Each year, around 22,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $60,276 per year, while in-state graduate students, on average, pay $56,067 per year. During the 2020-2021 academic year, 248 people received their master's degree in marketing management from Northwestern. Around 26% of these students were from an underrepresented racial-ethnic group, and 44% were women.
Southern New Hampshire University is the 2nd most popular school in the nation for students seeking a master's degree in marketing management. Each year, around 134,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $15,000 per year, while in-state graduate students, on average, pay $18,900 per year. The marketing management program at Southern New Hampshire University awarded 170 master's degrees during the 2020-2021 school year. Around 31% of these students were from an underrepresented racial-ethnic group, and 81% were women.
Florida International University is the 3rd most popular school in the nation for students seeking a master's degree in marketing management. Each year, around 58,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $4,721 per year, while in-state graduate students, on average, pay $8,912 per year. The marketing management program at Florida International University awarded 147 master's degrees during the 2020-2021 school year. Of these students, 79% were women and 80% were members of underrepresented racial-ethnic groups.
The 4th most popular school in the country for marketing management majors who are seeking their master's degree is Johns Hopkins University. Roughly 28,800 attend the school each year. The average in-state tuition for full-time undergraduates is $58,720 per year, while in-state graduate students, on average, pay $58,720 per year. The marketing management program at Johns Hopkins University awarded 145 master's degrees during the 2020-2021 school year. Of these students, 77% were women and 1% were members of underrepresented racial-ethnic groups.
The 5th most popular school in the country for marketing management majors who are seeking their master's degree is The University of Alabama. Roughly 37,800 attend the school each year. The average in-state tuition for full-time undergraduates is $10,780 per year, while in-state graduate students, on average, pay $10,780 per year. The marketing management program at The University of Alabama awarded 137 master's degrees during the 2020-2021 school year. Around 18% of these students were from an underrepresented racial-ethnic group, and 71% were women.
Full Sail University comes in at #6 on our list of the most popular colleges offering master's degrees in marketing management. Roughly 24,600 attend the school each year. The average in-state tuition for full-time undergraduates is $25,687 per year, while in-state graduate students, on average, pay $15,472 per year. For the 2020-2021 academic year, 93 master's degrees were handed out to marketing management majors at Full Sail University. Around 56% of these students were from an underrepresented racial-ethnic group, and 67% were women.
University of Toledo comes in at #7 on our list of the most popular colleges offering master's degrees in marketing management. Roughly 18,300 attend the school each year. The average in-state tuition for full-time undergraduates is $9,028 per year, while in-state graduate students, on average, pay $14,758 per year. For the 2020-2021 academic year, 76 master's degrees were handed out to marketing management majors at University of Toledo. Around 1% of these students were from an underrepresented racial-ethnic group, and 38% were women.
Vanderbilt University is the 8th most popular school in the nation for students seeking a master's degree in marketing management. Roughly 13,500 attend the school each year. The average in-state tuition for full-time undergraduates is $54,840 per year, while in-state graduate students, on average, pay $51,600 per year. For the 2020-2021 academic year, 69 master's degrees were handed out to marketing management majors at Vanderbilt. Around 20% of these students were from an underrepresented racial-ethnic group, and 58% were women.
University of Pennsylvania comes in at #9 on our list of the most popular colleges offering master's degrees in marketing management. Each year, around 26,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $54,652 per year, while in-state graduate students, on average, pay $38,732 per year. The marketing management program at University of Pennsylvania awarded 68 master's degrees during the 2020-2021 school year. Around 40% of these students were from an underrepresented racial-ethnic group, and 63% were women.
Texas A&M University - College Station comes in at #9 on our list of the most popular colleges offering master's degrees in marketing management. Roughly 70,400 attend the school each year. The average in-state tuition for full-time undergraduates is $8,578 per year, while in-state graduate students, on average, pay $6,885 per year. The marketing management program at Texas A&M University - College Station awarded 68 master's degrees during the 2020-2021 school year. About 69% of this group were women, and 18% were students from an underrepresented racial-ethnic group.
Nova Southeastern University comes in at #11 on our list of the most popular colleges offering master's degrees in marketing management. Each year, around 20,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $33,510 per year, while in-state graduate students, on average, pay $21,153 per year. During the 2020-2021 academic year, 62 people received their master's degree in marketing management from NUS Florida. Around 69% of these students were from an underrepresented racial-ethnic group, and 71% were women.
Liberty University is the 12th most popular school in the nation for students seeking a master's degree in marketing management. Roughly 93,300 attend the school each year. The average in-state tuition for full-time undergraduates is $15,409 per year, while in-state graduate students, on average, pay $7,847 per year. During the 2020-2021 academic year, 61 people received their master's degree in marketing management from Liberty University. Around 21% of these students were from an underrepresented racial-ethnic group, and 66% were women.
The 13th most popular school in the country for marketing management majors who are seeking their master's degree is The University of Texas at Dallas. Each year, around 28,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $14,564 per year, while in-state graduate students, on average, pay $15,088 per year. The marketing management program at The University of Texas at Dallas awarded 58 master's degrees during the 2020-2021 school year. Around 33% of these students were from an underrepresented racial-ethnic group, and 76% were women.
University of Phoenix - Arizona comes in at #14 on our list of the most popular colleges offering master's degrees in marketing management. Each year, around 89,700 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,552 per year, while in-state graduate students, on average, pay $16,153 per year. The marketing management program at University of Phoenix - Arizona awarded 56 master's degrees during the 2020-2021 school year. Of these students, 82% were women and 43% were members of underrepresented racial-ethnic groups.
University of South Florida - Main Campus is the 15th most popular school in the nation for students seeking a master's degree in marketing management. Each year, around 50,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $4,559 per year, while in-state graduate students, on average, pay $8,350 per year. For the 2020-2021 academic year, 55 master's degrees were handed out to marketing management majors at USF Tampa. Around 15% of these students were from an underrepresented racial-ethnic group, and 55% were women.
The 16th most popular school in the country for marketing management majors who are seeking their master's degree is Hofstra University. Roughly 10,400 attend the school each year. The average in-state tuition for full-time undergraduates is $50,265 per year, while in-state graduate students, on average, pay $27,180 per year. During the 2020-2021 academic year, 39 people received their master's degree in marketing management from Hofstra. About 51% of this group were women, and 23% were students from an underrepresented racial-ethnic group.
The 17th most popular school in the country for marketing management majors who are seeking their master's degree is University of Illinois at Urbana-Champaign. Roughly 52,600 attend the school each year. The average in-state tuition for full-time undergraduates is $14,446 per year, while in-state graduate students, on average, pay $14,635 per year. The marketing management program at University of Illinois at Urbana-Champaign awarded 38 master's degrees during the 2020-2021 school year. Of these students, 68% were women and 63% were members of underrepresented racial-ethnic groups.
University of Houston is the 18th most popular school in the nation for students seeking a master's degree in marketing management. Each year, around 47,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,685 per year, while in-state graduate students, on average, pay $8,713 per year. The marketing management program at University of Houston awarded 37 master's degrees during the 2020-2021 school year. About 68% of this group were women, and 54% were students from an underrepresented racial-ethnic group.
University of Cincinnati - Main Campus comes in at #19 on our list of the most popular colleges offering master's degrees in marketing management. Each year, around 40,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $10,099 per year, while in-state graduate students, on average, pay $13,224 per year. The marketing management program at University of Cincinnati - Main Campus awarded 36 master's degrees during the 2020-2021 school year. About 64% of this group were women, and 17% were students from an underrepresented racial-ethnic group.
Texas A&M University - Commerce is the 20th most popular school in the nation for students seeking a master's degree in marketing management. Roughly 12,200 attend the school each year. The average in-state tuition for full-time undergraduates is $4,790 per year, while in-state graduate students, on average, pay $3,630 per year. The marketing management program at Texas A&M University - Commerce awarded 35 master's degrees during the 2020-2021 school year. Of these students, 80% were women and 43% were members of underrepresented racial-ethnic groups.
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Related Majors
Below are some popular majors that are similar to marketing management that offer master’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Other Marketing | 297 |
| International Marketing | 295 |
| Marketing Research | 138 |
| 11 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Nick Youngson under License
More about our data sources and methodologies.
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