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Marketing Research at University of Pittsburgh - Pittsburgh Campus

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Marketing Research at University of Pittsburgh - Pittsburgh Campus

Every marketing research school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing research program at University of Pittsburgh - Pittsburgh Campus stacks up to those at other schools.

Pitt is located in Pittsburgh, Pennsylvania and has a total student population of 32,277.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing Research section at the bottom of this page.

Pitt Marketing Research Degrees Available

  • Master’s Degree in Marketing Research

Pitt Marketing Research Rankings

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Marketing Research Student Demographics at Pitt

Take a look at the following statistics related to the make-up of the marketing research majors at University of Pittsburgh - Pittsburgh Campus.

Pitt Marketing Research Master’s Program

83% Women
In the 2020-2021 academic year, 6 students earned a master's degree in marketing research from Pitt. About 83% of these graduates were women and the other 17% were men.

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Of the students who received a marketing research master's degree from Pitt, 83% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Pittsburgh - Pittsburgh Campus with a master's in marketing research.

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Race/Ethnicity Number of Students
Asian 0
Black or African American 0
Hispanic or Latino 0
White 5
International Students 1
Other Races/Ethnicities 0

Careers That Marketing Research Grads May Go Into

A degree in marketing research can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for PA, the home state for University of Pittsburgh - Pittsburgh Campus.

Occupation Jobs in PA Average Salary in PA
Market Research Analysts and Marketing Specialists 26,750 $68,630
Marketing Managers 7,510 $154,700
Business Professors 5,490 $91,520
Survey Researchers 510 $60,810

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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