Search Marketing Strategists in Texas
Thinking about a career as a Search Marketing Strategists in Texas? Below are the key facts. Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes “Web and Digital Interface Designers” (15-1255), “Art Directors” (27-1011), “Graphic Designers” (27-1024), and “Public Relations Specialists” (27-3031).
What do Search Marketing Strategists Make in Texas?
The search marketing strategists working in Texas, wages run about $64,900 per year (or about $31.20/hour).Annual wages span from $36,460 at the 10th percentile to $129,650 at the 90th percentile.
| Wage Statistic | Annual | Hourly |
|---|---|---|
| 10th percentile | $36,460 | $17.53 |
| 25th percentile | $49,620 | $23.86 |
| Median (50th) | $64,900 | $31.20 |
| 75th percentile | $92,850 | $44.64 |
| 90th percentile | $129,650 | $62.33 |
The location quotient — a measure of how concentrated this occupation is in Texas relative to the national average — is 0.79, suggesting fewer search marketing strategists per worker than the national average.
National Wage Comparison
Nationally, search marketing strategists earn a median of $85,177 per year ($40.95/hour), lower than the Texas median.
Employment Outlook
Nationally, total employment in this occupation is 184,628 search marketing strategists in the U.S.. In Texas alone, around 61,200 people work in this role. That’s higher than the typical state, which employs around 8,780 search marketing strategists.
Top Texas Metros for Search Marketing Strategists
The metro areas below employ the most search marketing strategists in Texas.
| Metro Area | Number Employed | Annual Median Salary |
|---|---|---|
| Dallas-Fort Worth-Arlington, TX | 21,230 | $68,000 |
| Houston-Pasadena-The Woodlands, TX | 13,020 | $60,900 |
| Austin-Round Rock-San Marcos, TX | 7,790 | $79,370 |
| San Antonio-New Braunfels, TX | 4,470 | $64,130 |
| McAllen-Edinburg-Mission, TX | 770 | $43,730 |
| El Paso, TX | 740 | $51,360 |
| Tyler, TX | 400 | $52,060 |
| Corpus Christi, TX | 390 | $57,200 |
| College Station-Bryan, TX | 350 | $59,160 |
| Lubbock, TX | 350 | $53,750 |
| Waco, TX | 350 | $58,920 |
| Amarillo, TX | 330 | $61,280 |
| Killeen-Temple, TX | 330 | $58,370 |
| Beaumont-Port Arthur, TX | 320 | $57,450 |
| Brownsville-Harlingen, TX | 270 | $48,510 |
| Longview, TX | 270 | $58,420 |
| Midland, TX | 240 | $72,260 |
| Laredo, TX | 190 | $49,910 |
| Abilene, TX | 170 | $51,880 |
| Texarkana, TX-AR | 130 | $57,360 |
| Wichita Falls, TX | 120 | $53,980 |
| Odessa, TX | 100 | $63,100 |
| San Angelo, TX | 100 | $52,090 |
| Sherman-Denison, TX | 100 | $56,470 |
| Victoria, TX | 70 | $50,550 |
Top States for Search Marketing Strategists Employment
The table below shows the states where the most search marketing strategists work.
| State | Number Employed |
|---|---|
| California | 108,460 |
| New York | 75,100 |
| Texas | 61,200 |
| Florida | 54,090 |
| Massachusetts | 37,320 |
| Illinois | 35,350 |
| Pennsylvania | 31,240 |
| North Carolina | 30,140 |
| Colorado | 30,000 |
| Washington | 26,030 |
| Georgia | 26,000 |
| Ohio | 25,680 |
| Virginia | 24,870 |
| Minnesota | 24,650 |
| Michigan | 23,180 |
| New Jersey | 22,970 |
| Arizona | 18,020 |
| Wisconsin | 15,810 |
| Indiana | 14,780 |
| Tennessee | 13,350 |
Highest-Paying States for Search Marketing Strategists
Where search marketing strategists earn the most: search marketing strategists.
| State | Annual Median Salary |
|---|---|
| Delaware | $98,650 |
| Washington | $94,300 |
| Massachusetts | $93,430 |
| California | $92,770 |
| New York | $91,840 |
| New Jersey | $85,190 |
| District of Columbia | $83,340 |
| Oregon | $82,600 |
| Minnesota | $81,460 |
| Colorado | $80,670 |
Skills
Key search marketing strategists skills, rated on an importance scale of 0 to 5:
Knowledge Areas
Important knowledge areas for this occupation, rated on an importance scale of 0 to 5:
Abilities
Top abilities for search marketing strategists, rated on an importance scale of 0 to 5:
Daily Tasks
Day-to-day, search marketing strategists typically:
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Create content strategies for digital media.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
Work Activities
- Working with Computers
- Analyzing Data or Information
- Updating and Using Relevant Knowledge
- Making Decisions and Solving Problems
- Getting Information
- Processing Information
- Developing Objectives and Strategies
- Thinking Creatively
- Communicating with Supervisors, Peers, or Subordinates
- Interpreting the Meaning of Information for Others
- Providing Consultation and Advice to Others
- Identifying Objects, Actions, and Events
Tools & Technology
Technologies frequently used: Hot technologies: Adobe Photoshop, AJAX, Cascading style sheets CSS, Elasticsearch In-demand technologies: Adobe Analytics, Ahrefs Site Explorer, Bing Ads
What Major Will Prepare You For This Career?
Programs that train for this career include:
- Marketing
- Specialized Sales
- Economics
Featured schools near , edit
Related Careers
Other careers like search marketing strategists include:
- Management Analysts
- Market Research Analysts and Marketing Specialists
- Online Merchants
- Computer Systems Analysts
- Computer Programmers
- Software Developers
Also Known As
Customer Experience Strategist, Digital Marketer, Digital Marketing Strategist, Digital Media Planner, Digital Strategist, E-commerce Strategist, Electronic Commerce Specialist (E-Commerce Specialist), Experience Planning Strategist, Experience Strategist, HTML Developer (HyperText Markup Language Developer), Interactive Marketing Strategist, Interactive Media Marketing Specialist, Interactive Media Marketing Strategist, Internet Analyst, Internet E-Commerce Specialist (Internet Electronic Commerce Specialist).
References
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics — https://www.bls.gov/oes/
- O*NET Online — https://www.onetonline.org/
- BLS Employment Projections — https://www.bls.gov/emp/
- O*NET-SOC code: 13-1161.01
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