Retail Salespersons in Wisconsin
Thinking about a career as a Retail Salespersons in Wisconsin? Here’s what the data says. Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers. Excludes “Cashiers” (41-2011).
What do Retail Salespersons Make in Wisconsin?
For a retail salespersons working in Wisconsin, the median annual wage is $33,640 per year (or about $16.18/hour).Earnings range from $26,360 at the 10th percentile to $48,260 at the 90th percentile.
| Wage Statistic | Annual | Hourly |
|---|---|---|
| 10th percentile | $26,360 | $12.68 |
| 25th percentile | $28,910 | $13.90 |
| Median (50th) | $33,640 | $16.18 |
| 75th percentile | $37,410 | $17.99 |
| 90th percentile | $48,260 | $23.20 |
The job concentration index in Wisconsin relative to the national average — is 0.94.
National Wage Comparison
Nationally, retail salespersons earn a median of $28,452 per year ($13.68/hour), exceeding the Wisconsin median.
Employment Outlook
National employment for 95,327 retail salespersons nationwide. In Wisconsin alone, about 67,610 people work in this role. That’s higher than the typical state, which employs around 47,680 retail salespersons.
Top Wisconsin Metros for Retail Salespersons
These are the Wisconsin metros with the most retail salespersons in Wisconsin.
| Metro Area | Number Employed | Annual Median Salary |
|---|---|---|
| Milwaukee-Waukesha, WI | 18,360 | $33,650 |
| Madison, WI | 8,800 | $34,630 |
| Green Bay, WI | 4,010 | $33,390 |
| Appleton, WI | 3,640 | $32,150 |
| Eau Claire, WI | 2,640 | $32,450 |
| Kenosha, WI | 2,190 | $31,380 |
| La Crosse-Onalaska, WI-MN | 2,130 | $33,610 |
| Racine-Mount Pleasant, WI | 2,100 | $31,790 |
| Oshkosh-Neenah, WI | 1,860 | $31,830 |
| Wausau, WI | 1,640 | $32,350 |
| Janesville-Beloit, WI | 1,610 | $33,330 |
| Sheboygan, WI | 1,190 | $33,680 |
| Fond du Lac, WI | 1,110 | $32,460 |
Top States for Retail Salespersons Employment
The table below shows the states where the most retail salespersons work.
| State | Number Employed |
|---|---|
| California | 352,860 |
| Texas | 329,520 |
| Florida | 325,960 |
| New York | 233,740 |
| Pennsylvania | 143,460 |
| Georgia | 142,520 |
| Illinois | 132,880 |
| Ohio | 127,070 |
| North Carolina | 126,060 |
| Michigan | 111,210 |
| Virginia | 101,260 |
| Arizona | 88,490 |
| New Jersey | 87,760 |
| Massachusetts | 86,410 |
| Washington | 86,050 |
| Tennessee | 85,810 |
| Indiana | 82,400 |
| Colorado | 74,640 |
| Maryland | 72,010 |
| Minnesota | 69,640 |
Highest-Paying States for Retail Salespersons
Where retail salespersons earn the most: retail salespersons.
| State | Annual Median Salary |
|---|---|
| Washington | $38,350 |
| District of Columbia | $37,800 |
| California | $37,250 |
| New York | $37,020 |
| Colorado | $36,960 |
| Alaska | $36,940 |
| Vermont | $36,810 |
| Maine | $36,460 |
| Massachusetts | $36,320 |
| Oregon | $36,140 |
Skills
Top retail salespersons skills, rated on an importance scale of 0 to 5:
Knowledge Areas
Core knowledge areas for this occupation, rated on an importance scale of 0 to 5:
Abilities
The abilities that matter most for retail salespersons, rated on an importance scale of 0 to 5:
Daily Tasks
Common tasks include:
- Greet customers and ascertain what each customer wants or needs.
- Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
- Compute sales prices, total purchases, and receive and process cash or credit payment.
- Prepare merchandise for purchase or rental.
- Answer questions regarding the store and its merchandise.
- Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
- Demonstrate use or operation of merchandise.
- Describe merchandise and explain use, operation, and care of merchandise to customers.
- Ticket, arrange, and display merchandise to promote sales.
- Inventory stock and requisition new stock.
- Exchange merchandise for customers and accept returns.
- Watch for and recognize security risks and thefts and know how to prevent or handle these situations.
Work Activities
- Performing for or Working Directly with the Public
- Selling or Influencing Others
- Getting Information
- Establishing and Maintaining Interpersonal Relationships
- Making Decisions and Solving Problems
- Communicating with Supervisors, Peers, or Subordinates
- Identifying Objects, Actions, and Events
- Updating and Using Relevant Knowledge
- Working with Computers
- Resolving Conflicts and Negotiating with Others
- Handling and Moving Objects
- Judging the Qualities of Objects, Services, or People
Tools & Technology
Software and systems commonly involved: Hot technologies: Adobe Acrobat, Adobe Creative Cloud software, Adobe Illustrator
Related Careers
Careers similar to retail salespersons include:
- Buyers and Purchasing Agents, Farm Products
- Wholesale and Retail Buyers, Except Farm Products
- Merchandise Displayers and Window Trimmers
- First-Line Supervisors of Retail Sales Workers
- Cashiers
- Counter and Rental Clerks
Also Known As
Art Dealer, Art Objects Salesperson, Auto Dealer, Automobile Accessories Salesperson, Automobile Salesman, Automobiles Salesperson, Automotive Salesperson, Bakery Clerk, Bargain Table Clerk, Beauty Advisor, Beauty Consultant, Beauty Counselor, Boats and Marine Supplies Sales Representative, Books Salesperson, Car Dealer.
References
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics — https://www.bls.gov/oes/
- O*NET Online — https://www.onetonline.org/
- BLS Employment Projections — https://www.bls.gov/emp/
- O*NET-SOC code: 41-2031.00
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