---

Retail Salespersons in Florida

Want to work as a Retail Salespersons in Florida? Here’s what you need to know. Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers. Excludes “Cashiers” (41-2011).

What do Retail Salespersons Make in Florida?

For a retail salespersons working in Florida, the typical annual salary is $31,950 per year (or roughly $15.36/hour).Pay can range from $26,940 at the 10th percentile to $46,270 at the 90th percentile.

Wage Statistic	Annual	Hourly
10th percentile	$26,940	$12.95
25th percentile	$28,380	$13.64
Median (50th)	$31,950	$15.36
75th percentile	$36,650	$17.62
90th percentile	$46,270	$22.25

The job concentration index in Florida compared to the national average — is 1.35, indicating that retail salespersons are more concentrated here than the national average.

National Wage Comparison

Nationally, retail salespersons earn a median of $28,452 per year ($13.68/hour), higher than the Florida median.

Employment Outlook

National employment for 95,327 retail salespersons nationwide. In Florida alone, about 325,960 people work in this role. That’s more than the typical state, which employs around 47,680 retail salespersons.

Top Florida Metros for Retail Salespersons

The metro areas below employ the most retail salespersons in Florida.

Metro Area	Number Employed	Annual Median Salary
Miami-Fort Lauderdale-West Palm Beach, FL	90,630	$32,820
Orlando-Kissimmee-Sanford, FL	49,610	$32,370
Tampa-St. Petersburg-Clearwater, FL	42,710	$30,620
Jacksonville, FL	22,000	$31,340
North Port-Bradenton-Sarasota, FL	12,730	$32,470
Cape Coral-Fort Myers, FL	12,030	$30,880
Deltona-Daytona Beach-Ormond Beach, FL	8,910	$30,380
Lakeland-Winter Haven, FL	8,040	$30,470
Palm Bay-Melbourne-Titusville, FL	7,550	$30,730
Naples-Marco Island, FL	6,520	$34,250
Pensacola-Ferry Pass-Brent, FL	6,340	$30,810
Port St. Lucie, FL	5,960	$30,370
Crestview-Fort Walton Beach-Destin, FL	5,510	$31,670
Tallahassee, FL	5,060	$29,160
Ocala, FL	4,460	$29,900
Gainesville, FL	4,240	$30,020
Panama City-Panama City Beach, FL	3,400	$30,780
Sebastian-Vero Beach-West Vero Corridor, FL	2,470	$30,230
Punta Gorda, FL	2,460	$32,510
Homosassa Springs, FL	1,430	$29,730
Wildwood-The Villages, FL	1,360	$30,820
Sebring, FL	1,190	$29,170

Top States for Retail Salespersons Employment

View the states that employ the most retail salespersons work.

State	Number Employed
California	352,860
Texas	329,520
Florida	325,960
New York	233,740
Pennsylvania	143,460
Georgia	142,520
Illinois	132,880
Ohio	127,070
North Carolina	126,060
Michigan	111,210
Virginia	101,260
Arizona	88,490
New Jersey	87,760
Massachusetts	86,410
Washington	86,050
Tennessee	85,810
Indiana	82,400
Colorado	74,640
Maryland	72,010
Minnesota	69,640

Highest-Paying States for Retail Salespersons

Where retail salespersons earn the most: retail salespersons.

State	Annual Median Salary
Washington	$38,350
District of Columbia	$37,800
California	$37,250
New York	$37,020
Colorado	$36,960
Alaska	$36,940
Vermont	$36,810
Maine	$36,460
Massachusetts	$36,320
Oregon	$36,140

Skills

Top retail salespersons skills, rated on an importance scale of 0 to 5:

Knowledge Areas

Key knowledge areas for this occupation, rated on an importance scale of 0 to 5:

Abilities

Top abilities for retail salespersons, rated on an importance scale of 0 to 5:

Daily Tasks

Day-to-day, retail salespersons typically:

• Greet customers and ascertain what each customer wants or needs.
• Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
• Compute sales prices, total purchases, and receive and process cash or credit payment.
• Prepare merchandise for purchase or rental.
• Answer questions regarding the store and its merchandise.
• Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
• Demonstrate use or operation of merchandise.
• Describe merchandise and explain use, operation, and care of merchandise to customers.
• Ticket, arrange, and display merchandise to promote sales.
• Inventory stock and requisition new stock.
• Exchange merchandise for customers and accept returns.
• Watch for and recognize security risks and thefts and know how to prevent or handle these situations.

Work Activities

• Performing for or Working Directly with the Public
• Selling or Influencing Others
• Getting Information
• Establishing and Maintaining Interpersonal Relationships
• Making Decisions and Solving Problems
• Communicating with Supervisors, Peers, or Subordinates
• Identifying Objects, Actions, and Events
• Updating and Using Relevant Knowledge
• Working with Computers
• Resolving Conflicts and Negotiating with Others
• Handling and Moving Objects
• Judging the Qualities of Objects, Services, or People

Tools & Technology

Software and systems commonly involved: Hot technologies: Adobe Acrobat, Adobe Creative Cloud software, Adobe Illustrator

Related Careers

Careers similar to retail salespersons include:

• Buyers and Purchasing Agents, Farm Products
• Wholesale and Retail Buyers, Except Farm Products
• Merchandise Displayers and Window Trimmers
• First-Line Supervisors of Retail Sales Workers
• Cashiers
• Counter and Rental Clerks

Also Known As

Art Dealer, Art Objects Salesperson, Auto Dealer, Automobile Accessories Salesperson, Automobile Salesman, Automobiles Salesperson, Automotive Salesperson, Bakery Clerk, Bargain Table Clerk, Beauty Advisor, Beauty Consultant, Beauty Counselor, Boats and Marine Supplies Sales Representative, Books Salesperson, Car Dealer.

References

• U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics — https://www.bls.gov/oes/
• O*NET Online — https://www.onetonline.org/
• BLS Employment Projections — https://www.bls.gov/emp/
• O*NET-SOC code: 41-2031.00