Types of Degrees Advertising Majors Are Getting
The following table lists how many advertising graduations there were in 2018-2019 for each degree level.
|Education Level||Number of Grads|
What Advertising Majors Need to Know
People with careers related to advertising were asked what knowledge areas, skills, and abilities were important for their jobs. They weighted these areas on a scale of 1 to 5 with 5 being the highest.
Knowledge Areas for Advertising Majors
According to O*NET survey takers, a major in advertising should prepare you for careers in which you will need to be knowledgeable in the following areas:
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Skills for Advertising Majors
advertising majors are found most commonly in careers in which the following skills are important:
- Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking - Talking to others to convey information effectively.
- Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
- Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Abilities for Advertising Majors
A major in advertising will prepare for your careers in which the following abilities are important:
- Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
- Speech Clarity - The ability to speak clearly so others can understand you.
- Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Written Comprehension - The ability to read and understand information and ideas presented in writing.
- Written Expression - The ability to communicate information and ideas in writing so others will understand.
What Can You Do With a Advertising Major?
Below is a list of occupations associated with advertising:
|Job Title||Job Growth Rate||Median Salary|
|Advertising and Promotions Managers||5.4%||$117,130|
Who Is Getting a Bachelor’s Degree in Advertising?
At the countrywide level, the racial-ethnic distribution of advertising majors is as follows:
|Race/Ethnicity||Number of Grads|
|Black or African American||274|
|Hispanic or Latino||667|
Americans aren’t the only ones with an interest in Advertising. About 5.8% of those with this major are international students.
How Much Do Advertising Majors Make?
Salaries According to BLS
Average salaries range from $78,090 to $133,090 (25th to 75th percentile) for careers related to advertising. This range includes all degree levels, so the salary for a person with just a bachelor’s degree may be a little less and the one for a person with an advanced degree may be a little more.
To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.
Amount of Education Required for Careers Related to Advertising
Some degrees associated with advertising may require an advanced degree, while others may not even require a bachelor’s in the field. Whatever the case may be, pursuing more education usually means that more career options will be available to you.
Find out what the typical degree level is for advertising careers below.
|Education Level||Percentage of Workers|
|Less than a High School Diploma||3.5%|
|High School Diploma - or the equivalent (for example, GED)||5.6%|
|Some College Courses||4.4%|
|Associate’s Degree (or other 2-year degree)||4.6%|
|Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master.||1.4%|
|Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level.||0.4%|
Online Advertising Programs
In the 2018-2019 academic year, 136 schools offered some type of advertising program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.
|Degree Level||Colleges Offering Programs||Colleges Offering Online Classes|
|Certificate (Less Than 1 Year)||20||2|
|Certificate (1-2 years)||9||1|
|Certificate (2-4 Years)||5||0|
|Doctor’s Degree (Research)||1||0|
|Doctor’s Degree (Professional Practice)||0||0|
|Doctor’s Degree (Other)||0||0|
Is a Degree in Advertising Worth It?
The median salary for a advertising grad is $78,090 per year. This is based on the weighted average of the most common careers associated with the major.
This is 96% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $763,800 after 20 years!
Explore Major by State
District of Columbia
Majors Related to Advertising
You may also be interested in one of the following majors related to advertising.
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
- College Factual
- College Scorecard
- National Center for Education Statistics
- O*NET Online
- U.S. Bureau of Labor Statistics
- Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
- Image Credit: By Bill Koplitz under License
More about our data sources and methodologies.
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