2026 Best Value Marketing Bachelor’s Degree Schools
Looking for the best-value Marketing bachelor’s degree programs in the United States? We have ranked 1178 institutions by value — the balance of cost and student outcomes, using our 2026 methodology. Each school below is scored on factors such as tuition, student debt, and post-graduation earnings to surface the strongest return on investment.
To help you make your decision, Business Degree Central analyzed schools to compile this 2026 value ranking, drawing primarily on U.S. Department of Education data (IPEDS and College Scorecard). View our full ranking methodology.
Top 25 Best-Value Marketing Bachelor’s Degree Schools in the United States
Explore the best-value schools below:
Our analysis found Brigham Young University Provo to be the best-value Marketing school in the United States. Brigham Young University Provo is a private not-for-profit school based in Provo, UT. In-state tuition and fees run about $6,688. Brigham Young University Provo Marketing students take on a median of $10,500 in debt. Brigham Young University Provo alumni report median earnings of $75,790 a decade after entry. Set against $10,500 in median debt, that is a healthy payoff. About 68% of those who apply are admitted. Get the full Brigham Young University Provo report
The strong cost-to-outcome balance at Brigham Young University Idaho earned it the #2 place in the United States. Brigham Young University Idaho is a private not-for-profit school based in Rexburg, ID. In-state tuition and fees average $4,800. The median Marketing program debt is $10,630. Ten years after enrolling, students earn a median of $53,406. Weighed against typical debt, the earnings make a compelling case for value. Roughly 96% of applicants are accepted. See the full Brigham Young University Idaho profile
A rank of #3 makes Western Governors University one of the best values in the United States. Set in Salt Lake City, UT, Western Governors University is a private not-for-profit institution. In-state tuition and fees average $8,658. Typical Marketing student debt is $21,232. A decade after starting, students earn a median of $60,615. That is a strong return on a $21,232 median debt. Read more about Western Governors University
Out of the 1178 schools in the United States in this year's value ranking, Colorado State University Global Campus landed the #4 spot. Colorado State University Global Campus is a public school based in Denver, CO. In-state tuition and fees average $9,000. Colorado State University Global Campus Marketing students take on a median of $29,956 in debt. Median earnings reach $76,813 ten years out. That is a strong return on a $29,956 median debt. Colorado State University Global Campus has an acceptance rate of 98%. See the full Colorado State University Global Campus profile
Out of the 1178 schools in the United States in this year's value ranking, Minot State University landed the #5 spot. This public school is set in Minot, ND. Expect in-state tuition and fees of around $8,702. The median Marketing program debt is $21,129. Median earnings reach $51,759 ten years out. Set against $21,129 in median debt, that is a healthy payoff. Roughly 65% of applicants are accepted. Read the full report on Minot State University
Bellevue University came in at #6 in this year's value ranking. Bellevue University is a private not-for-profit school based in Bellevue, NE. The average in-state cost of tuition and fees is $12,873. Bellevue University Marketing students take on a median of $27,750 in debt. Median earnings reach $61,289 ten years out. That is a strong return on a $27,750 median debt. Get the full Bellevue University report
Park University placed #7 among the best-value Marketing schools in the United States. Based in Parkville, MO, Park University is a private not-for-profit institution. In-state tuition and fees average $12,116. Students borrow a median of $22,112 to complete their Marketing program here. Graduates go on to earn a median of $56,309 ten years after entry. Weighed against typical debt, the earnings make a compelling case for value. Read more about Park University
American Public University System placed #8 among the best-value Marketing schools in the United States. Set in Charles Town, WV, American Public University System is a private for-profit institution. Students from in state pay about $8,400 in tuition and fees. The median Marketing program debt is $31,379. Median earnings reach $44,409 ten years out. Set against $31,379 in median debt, that is a healthy payoff. Read more about American Public University System
Metropolitan State University came in at #9 in this year's value ranking. Located in Saint Paul, MN, Metropolitan State University is a public institution. In-state tuition and fees average $9,840. Students borrow a median of $27,000 to complete their Marketing program here. Median earnings reach $64,705 ten years out. That is a strong return on a $27,000 median debt. Metropolitan State University admits about 99% of applicants. More on Metropolitan State University
University Of Puerto Rico Bayamon landed the #10 spot for value in the United States this year. This public school is set in Bayamon, PR. Students from in state pay about $6,284 in tuition and fees. Typical Marketing student debt is $5,450. Ten years after enrolling, students earn a median of $34,409. That is a strong return on a $5,450 median debt. University Of Puerto Rico Bayamon admits about 35% of applicants. Get the full University Of Puerto Rico Bayamon report
Southwest Minnesota State University came in at #11 in this year's value ranking. Southwest Minnesota State University is a public school based in Marshall, MN. In-state tuition and fees average $10,361. The median Marketing program debt is $23,425. Median earnings reach $51,342 ten years out. That is a strong return on a $23,425 median debt. About 62% of those who apply are admitted. More on Southwest Minnesota State University
Thomas Edison State College landed the #12 spot for value in the United States this year. Thomas Edison State College is a public school based in Trenton, NJ. Students from in state pay about $6,838 in tuition and fees, with out-of-state students paying around $8,856. Graduates carry a median of $16,149 in student loans. Median earnings reach $69,331 ten years out. Weighed against typical debt, the earnings make a compelling case for value. Read the full report on Thomas Edison State College
Western Carolina University came in at #13 in this year's value ranking. Based in Cullowhee, NC, Western Carolina University is a public institution. In-state tuition and fees run about $4,630, with out-of-state students paying around $8,630. Western Carolina University Marketing students take on a median of $23,508 in debt. Graduates go on to earn a median of $49,458 ten years after entry. Set against $23,508 in median debt, that is a healthy payoff. Roughly 82% of applicants are accepted. More on Western Carolina University
Franklin University came in at #14 in this year's value ranking. Located in Columbus, OH, Franklin University is a private not-for-profit institution. In-state tuition and fees average $9,577. Students borrow a median of $30,749 to complete their Marketing program here. Median earnings reach $51,892 ten years out. Weighed against typical debt, the earnings make a compelling case for value. Read the full report on Franklin University
University Of Puerto Rico Rio Piedras came in at #15 in this year's value ranking. This public school is set in San Juan, PR. In-state tuition and fees average $5,324. Students borrow a median of $5,500 to complete their Marketing program here. Graduates go on to earn a median of $35,723 ten years after entry. That is a strong return on a $5,500 median debt. University Of Puerto Rico Rio Piedras admits about 55% of applicants. Get the full University Of Puerto Rico Rio Piedras report
Wilmington University came in at #16 in this year's value ranking. Located in New Castle, DE, Wilmington University is a private not-for-profit institution. The average in-state cost of tuition and fees is $12,630. Wilmington University Marketing students take on a median of $20,430 in debt. Wilmington University alumni report median earnings of $53,844 a decade after entry. That is a strong return on a $20,430 median debt. Get the full Wilmington University report
Inter American University Of Puerto Rico Ponce came in at #17 in this year's value ranking. This private not-for-profit school is set in Mercedita, PR. Students from in state pay about $5,780 in tuition and fees. The median Marketing program debt is $7,869. Median earnings reach $26,721 ten years out. That is a strong return on a $7,869 median debt. Inter American University Of Puerto Rico Ponce admits about 34% of applicants. More on Inter American University Of Puerto Rico Ponce
Northern State University ranked #18 on our 2026 list of the best-value Marketing schools. Set in Aberdeen, SD, Northern State University is a public institution. In-state tuition and fees run about $8,845, with out-of-state students paying around $11,947. Students borrow a median of $26,000 to complete their Marketing program here. Median earnings reach $47,618 ten years out. That is a strong return on a $26,000 median debt. Northern State University admits about 93% of applicants. Read the full report on Northern State University
Central Michigan University came in at #20 in this year's value ranking. This public school is set in Mount Pleasant, MI. Students from in state pay about $15,480 in tuition and fees. The median Marketing program debt is $27,000. Central Michigan University alumni report median earnings of $55,874 a decade after entry. Weighed against typical debt, the earnings make a compelling case for value. About 90% of those who apply are admitted. See the full Central Michigan University profile
Indiana Wesleyan University National And Global ranked #21 on our 2026 list of the best-value Marketing schools. Set in Marion, IN, Indiana Wesleyan University National And Global is a private not-for-profit institution. Students from in state pay about $9,648 in tuition and fees. The median Marketing program debt is $27,000. Ten years after enrolling, students earn a median of $59,986. That is a strong return on a $27,000 median debt. Read more about Indiana Wesleyan University National And Global
Arizona State University Skysong came in at #22 in this year's value ranking. Based in Scottsdale, AZ, Arizona State University Skysong is a public institution. Students from in state pay about $11,627 in tuition and fees, while out-of-state students pay about $13,925. Typical Marketing student debt is $16,500. Arizona State University Skysong alumni report median earnings of $62,668 a decade after entry. Set against $16,500 in median debt, that is a healthy payoff. Arizona State University Skysong admits about 67% of applicants. More on Arizona State University Skysong
University Of Minnesota Crookston placed #23 among the best-value Marketing schools in the United States. Based in Crookston, MN, University Of Minnesota Crookston is a public institution. In-state tuition and fees run about $13,288. Graduates carry a median of $22,587 in student loans. Ten years after enrolling, students earn a median of $58,056. That is a strong return on a $22,587 median debt. University Of Minnesota Crookston admits about 88% of applicants. Read the full report on University Of Minnesota Crookston
Rasmussen College Florida came in at #24 in this year's value ranking. This private for-profit school is set in Ocala, FL. Students from in state pay about $16,256 in tuition and fees. Graduates carry a median of $32,349 in student loans. Rasmussen College Florida alumni report median earnings of $39,080 a decade after entry. Set against $32,349 in median debt, that is a healthy payoff. Read the full report on Rasmussen College Florida
Florida Institute Of Technology Online placed #25 among the best-value Marketing schools in the United States. Located in Melbourne, FL, Florida Institute Of Technology Online is a private not-for-profit institution. Expect in-state tuition and fees of around $12,780. Florida Institute Of Technology Online Marketing students take on a median of $31,000 in debt. A decade after starting, students earn a median of $43,137. That is a strong return on a $31,000 median debt. The acceptance rate is 40%. See the full Florida Institute Of Technology Online profile
Dakota State University landed the #26 spot for value in the United States this year. Located in Madison, SD, Dakota State University is a public institution. Students from in state pay about $9,654 in tuition and fees, with out-of-state students paying around $12,756. Typical Marketing student debt is $28,724. Ten years after enrolling, students earn a median of $50,970. That is a strong return on a $28,724 median debt. Dakota State University admits about 88% of applicants. Read more about Dakota State University
Rest of the Top 50 Best-Value Marketing Bachelor’s Degree Schools in the United States
These schools also delivered strong value this year:
Ashford University landed the #27 spot for value in the United States this year. Set in San Diego, CA, Ashford University is a private for-profit institution. Expect in-state tuition and fees of around $11,960. The median Marketing program debt is $38,234. Ashford University alumni report median earnings of $35,404 a decade after entry. That is a strong return on a $38,234 median debt. Get the full Ashford University report
University Of Phoenix California offered strong value this year, earning the #28 position. Located in Ontario, CA, University Of Phoenix California is a private for-profit institution. Students from in state pay about $9,552 in tuition and fees. University Of Phoenix California Marketing students take on a median of $33,565 in debt. Graduates go on to earn a median of $37,752 ten years after entry. Set against $33,565 in median debt, that is a healthy payoff. Read more about University Of Phoenix California
University Of Maryland University College placed #29 among the best-value Marketing schools in the United States. Set in Adelphi, MD, University Of Maryland University College is a public institution. The average in-state cost of tuition and fees is $8,136, while out-of-state students pay about $12,336. University Of Maryland University College Marketing students take on a median of $23,499 in debt. Median earnings reach $65,287 ten years out. Weighed against typical debt, the earnings make a compelling case for value. More on University Of Maryland University College
Granite State College placed #30 among the best-value Marketing schools in the United States. Set in Manchester, NH, Granite State College is a public institution. The average in-state cost of tuition and fees is $7,724, compared with $9,284 for out-of-state students. Graduates carry a median of $27,522 in student loans. A decade after starting, students earn a median of $66,479. That is a strong return on a $27,522 median debt. See the full Granite State College profile
University Of Phoenix Arizona placed #30 among the best-value Marketing schools in the United States. Set in Phoenix, AZ, University Of Phoenix Arizona is a private for-profit institution. Expect in-state tuition and fees of around $9,552. The median Marketing program debt is $33,565. Median earnings reach $37,752 ten years out. Set against $33,565 in median debt, that is a healthy payoff. Get the full University Of Phoenix Arizona report
Inter American University Of Puerto Rico Arecibo came in at #32 in this year's value ranking. This private not-for-profit school is set in Arecibo, PR. Expect in-state tuition and fees of around $5,780. Students borrow a median of $9,117 to complete their Marketing program here. Median earnings reach $24,539 ten years out. That is a strong return on a $9,117 median debt. Inter American University Of Puerto Rico Arecibo has an acceptance rate of 38%. Get the full Inter American University Of Puerto Rico Arecibo report
North Dakota State University Main Campus ranked #33 on our 2026 list of the best-value Marketing schools. North Dakota State University Main Campus is a public school based in Fargo, ND. The average in-state cost of tuition and fees is $10,910, with out-of-state students paying around $15,564. The median Marketing program debt is $25,000. North Dakota State University Main Campus alumni report median earnings of $62,203 a decade after entry. That is a strong return on a $25,000 median debt. Roughly 95% of applicants are accepted. Read more about North Dakota State University Main Campus
University Of Mary offered strong value this year, earning the #34 position. University Of Mary is a private not-for-profit school based in Bismarck, ND. In-state tuition and fees average $22,356. University Of Mary Marketing students take on a median of $26,983 in debt. University Of Mary alumni report median earnings of $60,909 a decade after entry. That is a strong return on a $26,983 median debt. University Of Mary has an acceptance rate of 75%. See the full University Of Mary profile
Baker College Of Flint ranked #35 on our 2026 list of the best-value Marketing schools. Baker College Of Flint is a private not-for-profit school based in Owosso, MI. The average in-state cost of tuition and fees is $13,000. Graduates carry a median of $36,504 in student loans. Median earnings reach $35,833 ten years out. That is a strong return on a $36,504 median debt. The acceptance rate is 82%. See the full Baker College Of Flint profile
Shippensburg University Of Pennsylvania landed the #36 spot for value in the United States this year. Shippensburg University Of Pennsylvania is a public school based in Shippensburg, PA. Expect in-state tuition and fees of around $13,570, compared with $15,824 for out-of-state students. Students borrow a median of $26,000 to complete their Marketing program here. Ten years after enrolling, students earn a median of $56,351. Weighed against typical debt, the earnings make a compelling case for value. Shippensburg University Of Pennsylvania admits about 86% of applicants. See the full Shippensburg University Of Pennsylvania profile
Excelsior College placed #37 among the best-value Marketing schools in the United States. Based in Albany, NY, Excelsior College is a private not-for-profit institution. Students borrow a median of $19,311 to complete their Marketing program here. Graduates go on to earn a median of $78,493 ten years after entry. Weighed against typical debt, the earnings make a compelling case for value. Get the full Excelsior College report
Utah Valley University ranked #38 on our 2026 list of the best-value Marketing schools. Set in Orem, UT, Utah Valley University is a public institution. The average in-state cost of tuition and fees is $6,507, with out-of-state students paying around $18,489. The median Marketing program debt is $12,044. Median earnings reach $55,486 ten years out. Weighed against typical debt, the earnings make a compelling case for value. More on Utah Valley University
Northern Illinois University offered strong value this year, earning the #39 position. Northern Illinois University is a public school based in Dekalb, IL. In-state tuition and fees average $13,060. Graduates carry a median of $23,875 in student loans. Median earnings reach $57,808 ten years out. Set against $23,875 in median debt, that is a healthy payoff. Northern Illinois University admits about 70% of applicants. Read more about Northern Illinois University
Northwest Missouri State University landed the #40 spot for value in the United States this year. Northwest Missouri State University is a public school based in Maryville, MO. Students from in state pay about $10,611 in tuition and fees, with out-of-state students paying around $17,324. Students borrow a median of $20,500 to complete their Marketing program here. A decade after starting, students earn a median of $47,885. That is a strong return on a $20,500 median debt. Northwest Missouri State University has an acceptance rate of 86%. More on Northwest Missouri State University
Youngstown State University offered strong value this year, earning the #41 position. Located in Youngstown, OH, Youngstown State University is a public institution. In-state tuition and fees average $9,926, while out-of-state students pay about $10,286. Youngstown State University Marketing students take on a median of $23,900 in debt. Youngstown State University alumni report median earnings of $41,544 a decade after entry. Set against $23,900 in median debt, that is a healthy payoff. Youngstown State University has an acceptance rate of 84%. Get the full Youngstown State University report
University Of Akron Main Campus ranked #42 on our 2026 list of the best-value Marketing schools. Set in Akron, OH, University Of Akron Main Campus is a public institution. Students from in state pay about $13,135 in tuition and fees, compared with $20,815 for out-of-state students. The median Marketing program debt is $25,000. Ten years after enrolling, students earn a median of $46,600. Set against $25,000 in median debt, that is a healthy payoff. Roughly 60% of applicants are accepted. Read more about University Of Akron Main Campus
University Of Wisconsin Eau Claire came in at #43 in this year's value ranking. Based in Eau Claire, WI, University Of Wisconsin Eau Claire is a public institution. In-state tuition and fees run about $9,642, while out-of-state students pay about $19,228. University Of Wisconsin Eau Claire Marketing students take on a median of $21,875 in debt. Graduates go on to earn a median of $58,561 ten years after entry. Weighed against typical debt, the earnings make a compelling case for value. University Of Wisconsin Eau Claire has an acceptance rate of 82%. Get the full University Of Wisconsin Eau Claire report
Winona State University landed the #44 spot for value in the United States this year. This public school is set in Winona, MN. Students from in state pay about $10,576 in tuition and fees, compared with $17,308 for out-of-state students. The median Marketing program debt is $25,000. Winona State University alumni report median earnings of $58,532 a decade after entry. Weighed against typical debt, the earnings make a compelling case for value. Winona State University has an acceptance rate of 76%. Read the full report on Winona State University
University Of Wisconsin Whitewater offered strong value this year, earning the #45 position. Based in Whitewater, WI, University Of Wisconsin Whitewater is a public institution. In-state tuition and fees average $8,616, with out-of-state students paying around $18,716. The median Marketing program debt is $26,000. Ten years after enrolling, students earn a median of $55,356. Set against $26,000 in median debt, that is a healthy payoff. The acceptance rate is 86%. See the full University Of Wisconsin Whitewater profile
University Of North Dakota landed the #46 spot for value in the United States this year. University Of North Dakota is a public school based in Grand Forks, ND. Students from in state pay about $10,951 in tuition and fees, compared with $15,570 for out-of-state students. The median Marketing program debt is $24,187. Median earnings reach $63,552 ten years out. Set against $24,187 in median debt, that is a healthy payoff. About 77% of those who apply are admitted. Get the full University Of North Dakota report
University Of Wisconsin Oshkosh landed the #47 spot for value in the United States this year. Based in Oshkosh, WI, University Of Wisconsin Oshkosh is a public institution. In-state tuition and fees run about $8,532, compared with $16,446 for out-of-state students. Typical Marketing student debt is $22,082. A decade after starting, students earn a median of $55,548. Set against $22,082 in median debt, that is a healthy payoff. Roughly 86% of applicants are accepted. Read the full report on University Of Wisconsin Oshkosh
University Of South Dakota placed #48 among the best-value Marketing schools in the United States. University Of South Dakota is a public school based in Vermillion, SD. In-state tuition and fees average $9,432, compared with $12,942 for out-of-state students. Graduates carry a median of $26,000 in student loans. Median earnings reach $51,926 ten years out. That is a strong return on a $26,000 median debt. University Of South Dakota admits about 99% of applicants. Get the full University Of South Dakota report
Delta State University offered strong value this year, earning the #48 position. Located in Cleveland, MS, Delta State University is a public institution. Expect in-state tuition and fees of around $8,605. Typical Marketing student debt is $23,432. Ten years after enrolling, students earn a median of $41,991. Set against $23,432 in median debt, that is a healthy payoff. Roughly 100% of applicants are accepted. More on Delta State University
Columbia College Missouri ranked #50 on our 2026 list of the best-value Marketing schools. This private not-for-profit school is set in Columbia, MO. In-state tuition and fees run about $12,276. Columbia College Missouri Marketing students take on a median of $24,599 in debt. A decade after starting, students earn a median of $45,378. Set against $24,599 in median debt, that is a healthy payoff. Get the full Columbia College Missouri report
University Of Northwestern Ohio ranked #51 on our 2026 list of the best-value Marketing schools. Located in Lima, OH, University Of Northwestern Ohio is a private not-for-profit institution. In-state tuition and fees run about $13,366. Typical Marketing student debt is $30,000. Ten years after enrolling, students earn a median of $50,968. Weighed against typical debt, the earnings make a compelling case for value. Read more about University Of Northwestern Ohio
Related Marketing Value Rankings
See value rankings for other degree levels:
- Best Value Marketing Schools (All Levels)
- Best Value Marketing Certificate Degree Schools
- Best Value Marketing Undergraduate Certificate Degree Schools
- Best Value Marketing Associate’s Degree Schools
- Best Value Marketing Graduate Certificate Degree Schools
- Best Value Marketing Master’s Degree Schools
- Best Value Marketing Doctoral Degree Schools
Ranking Methodology & Notes
The ranking above is published by Business Degree Central (DMS_RANKING_2023), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment — drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · Scope: Nation. *Averages shown above reflect the top 1178 ranked schools only.
References
- Integrated Postsecondary Education Data System (IPEDS) — National Center for Education Statistics, U.S. Department of Education (core institutional data).
- College Scorecard — U.S. Department of Education (graduate earnings and outcomes data).
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