Marketing at Auburn University at Montgomery

What traits are you looking for in a marketing school? To help you decide if Auburn University at Montgomery is right for you, we've gathered the following information about the school's marketing program.

AUM is located in Montgomery, Alabama and approximately 5,212 students attend the school each year. In 2021, 15 marketing majors received their bachelor's degree from AUM.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

AUM Marketing Degrees Available

• Bachelor’s Degree in Marketing

AUM Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how AUM performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at AUM is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	490
	491
	527
	576
	604
	638
	670
	673
	803
	823

Earnings of AUM Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at AUM is $32,587. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at AUM

Take a look at the following statistics related to the make-up of the marketing majors at Auburn University at Montgomery.

AUM Marketing Bachelor’s Program

The marketing program at AUM awarded 15 bachelor's degrees in 2020-2021. About 47% of these degrees went to men with the other 53% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at AUM since its program graduates 2% more men than average.

About 53% of those who receive a bachelor's degree in marketing at AUM are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 4% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Auburn University at Montgomery with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	4
Hispanic or Latino	0
White	8
International Students	2
Other Races/Ethnicities	1

AUM also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Auburn University at Montgomery. The completion numbers here include all graduates who receive any type of degree in this field from Auburn University at Montgomery. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	15

Related Majors

• International Business
• Entrepreneurial Studies
• Human Resource Management
• Finance & Financial Management
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AL, the home state for Auburn University at Montgomery.

Occupation	Jobs in AL	Average Salary in AL
Market Research Analysts and Marketing Specialists	3,780	$59,980
Sales Managers	2,390	$115,750
Business Professors	840	$98,110
Marketing Managers	770	$118,200
Advertising and Promotions Managers	50	$110,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By College under License

More about our data sources and methodologies.