What You Need to Know About Public Relations or Fundraising Manager
Job Description & Duties Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Daily Life Of a PR or Fundraising Manager
- Manage communications budgets.
- Produce films and other video products, regulate their distribution, and operate film library.
- Manage in-house communication courses.
- Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
- Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
- Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
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PR or Fundraising Manager Needed Skills
When polled, Public Relations and Fundraising Managers say the following skills are most frequently used in their jobs:
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Speaking: Talking to others to convey information effectively.
Persuasion: Persuading others to change their minds or behavior.
Types of Public Relations or Fundraising Manager
- Publicity Director
- Campaign Manager
- Public Information Officer
- Community Manager
- Image Consultant
Is There Going to be Demand for Public Relations and Fundraising Managers?
In 2016, there was an estimated number of 73,500 jobs in the United States for Public Relations or Fundraising Manager. New jobs are being produced at a rate of 10.3% which is above the national average. The Bureau of Labor Statistics predicts 7,600 new jobs for Public Relations or Fundraising Manager by 2026. There will be an estimated 6,900 positions for PR or Fundraising Manager per year.
The states with the most job growth for PR or Fundraising Manager are Utah, Washington, and Nevada. Watch out if you plan on working in Maine, Vermont, or Alaska. These states have the worst job growth for this type of profession.
Salary for a PR or Fundraising Manager
The typical yearly salary for Public Relations and Fundraising Managers is somewhere between $64,250 and $208,000.
Public Relations and Fundraising Managers who work in District of Columbia, New York, or Virginia, make the highest salaries.
How much do Public Relations and Fundraising Managers make in different U.S. states?
| State | Annual Mean Salary |
|---|---|
| Alabama | $89,950 |
| Alaska | $106,380 |
| Arizona | $104,120 |
| Arkansas | $114,450 |
| California | $141,990 |
| Colorado | $136,990 |
| Connecticut | $122,760 |
| Delaware | $136,930 |
| District of Columbia | $188,050 |
| Florida | $109,570 |
| Georgia | $117,770 |
| Hawaii | $108,420 |
| Idaho | $87,690 |
| Illinois | $119,330 |
| Indiana | $105,770 |
| Iowa | $103,350 |
| Kansas | $111,740 |
| Kentucky | $85,920 |
| Louisiana | $91,740 |
| Maine | $88,940 |
| Maryland | $123,020 |
| Massachusetts | $131,460 |
| Michigan | $121,690 |
| Minnesota | $120,190 |
| Mississippi | $93,890 |
| Missouri | $106,200 |
| Montana | $81,670 |
| Nebraska | $88,550 |
| Nevada | $117,600 |
| New Hampshire | $118,960 |
| New Jersey | $163,560 |
| New Mexico | $110,090 |
| New York | $167,330 |
| North Carolina | $125,500 |
| North Dakota | $102,720 |
| Ohio | $116,730 |
| Oklahoma | $94,870 |
| Oregon | $96,140 |
| Pennsylvania | $123,600 |
| Rhode Island | $153,480 |
| South Carolina | $87,780 |
| Tennessee | $99,360 |
| Texas | $125,490 |
| Utah | $102,290 |
| Vermont | $102,260 |
| Virginia | $163,680 |
| Washington | $128,420 |
| West Virginia | $77,250 |
| Wisconsin | $107,830 |
What Tools do Public Relations and Fundraising Managers Use?
Below is a list of the types of tools and technologies that Public Relations and Fundraising Managers may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Web browser software
- Microsoft Access
- Data entry software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- IBM Notes
- Microsoft Publisher
- Google Docs
- FileMaker Pro
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
How do I Become a PR or Fundraising Manager?
Individuals working as a Public Relations or Fundraising Manager have obtained the following education levels:
How Long Does it Take to Become a PR or Fundraising Manager?
Who Employs Public Relations and Fundraising Managers?
Below are examples of industries where Public Relations and Fundraising Managers work:
Similar Careers
Career changers with experience as a Public Relations or Fundraising Manager sometimes find work in one of the following fields:
References:
Image Credit: Bill Koplitz via Public domain
More about our data sources and methodologies.
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