What Does it Take to Be a Public Relations or Fundraising Manager?
PR or Fundraising Manager Definition Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
PR or Fundraising Manager Responsibilities
- Evaluate advertising and promotion programs for compatibility with public relations efforts.
- Develop, implement, and maintain crisis communication plans.
- Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Produce films and other video products, regulate their distribution, and operate film library.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
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What Every PR or Fundraising Manager Should Know
When polled, Public Relations and Fundraising Managers say the following skills are most frequently used in their jobs:
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Speaking: Talking to others to convey information effectively.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Types of PR or Fundraising Manager Jobs
- Development and Public Relations Director
- Community Relations Director
- Marketing Communications Manager
- Account Supervisor
- Outreach Coordinator
Is There Going to be Demand for Public Relations and Fundraising Managers?
In 2016, there was an estimated number of 73,500 jobs in the United States for Public Relations or Fundraising Manager. New jobs are being produced at a rate of 10.3% which is above the national average. The Bureau of Labor Statistics predicts 7,600 new jobs for Public Relations or Fundraising Manager by 2026. Due to new job openings and attrition, there will be an average of 6,900 job openings in this field each year.
The states with the most job growth for PR or Fundraising Manager are Utah, Washington, and Nevada. Watch out if you plan on working in Maine, Vermont, or Alaska. These states have the worst job growth for this type of profession.
Average Public Relations and Fundraising Managers Salary
Public Relations and Fundraising Managers make between $64,250 and $208,000 a year.
Public Relations and Fundraising Managers who work in District of Columbia, New York, or Virginia, make the highest salaries.
How much do Public Relations and Fundraising Managers make in each U.S. state?
| State | Annual Mean Salary |
|---|---|
| Alabama | $89,950 |
| Alaska | $106,380 |
| Arizona | $104,120 |
| Arkansas | $114,450 |
| California | $141,990 |
| Colorado | $136,990 |
| Connecticut | $122,760 |
| Delaware | $136,930 |
| District of Columbia | $188,050 |
| Florida | $109,570 |
| Georgia | $117,770 |
| Hawaii | $108,420 |
| Idaho | $87,690 |
| Illinois | $119,330 |
| Indiana | $105,770 |
| Iowa | $103,350 |
| Kansas | $111,740 |
| Kentucky | $85,920 |
| Louisiana | $91,740 |
| Maine | $88,940 |
| Maryland | $123,020 |
| Massachusetts | $131,460 |
| Michigan | $121,690 |
| Minnesota | $120,190 |
| Mississippi | $93,890 |
| Missouri | $106,200 |
| Montana | $81,670 |
| Nebraska | $88,550 |
| Nevada | $117,600 |
| New Hampshire | $118,960 |
| New Jersey | $163,560 |
| New Mexico | $110,090 |
| New York | $167,330 |
| North Carolina | $125,500 |
| North Dakota | $102,720 |
| Ohio | $116,730 |
| Oklahoma | $94,870 |
| Oregon | $96,140 |
| Pennsylvania | $123,600 |
| Rhode Island | $153,480 |
| South Carolina | $87,780 |
| Tennessee | $99,360 |
| Texas | $125,490 |
| Utah | $102,290 |
| Vermont | $102,260 |
| Virginia | $163,680 |
| Washington | $128,420 |
| West Virginia | $77,250 |
| Wisconsin | $107,830 |
Tools & Technologies Used by Public Relations and Fundraising Managers
Although they’re not necessarily needed for all jobs, the following technologies are used by many Public Relations and Fundraising Managers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Web browser software
- Microsoft Access
- Data entry software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- IBM Notes
- Microsoft Publisher
- Google Docs
- FileMaker Pro
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
How to Become a PR or Fundraising Manager
Education needed to be a Public Relations or Fundraising Manager:
What work experience do I need to become a PR or Fundraising Manager?
Public Relations and Fundraising Managers Sector
The table below shows some of the most common industries where those employed in this career field work.
Related Careers
Career changers with experience as a Public Relations or Fundraising Manager sometimes find work in one of the following fields:
References:
Image Credit: Bill Koplitz via Public domain
More about our data sources and methodologies.
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