What Do Marketing Manager Do?
Job Description: Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
A Day in the Life of a Marketing Manager
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Initiate market research studies or analyze their findings.
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What Skills Do You Need to Work as a Marketing Manager?
Below is a list of the skills most Marketing Managers say are important on the job.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Types of Marketing Manager
- Commercial Director
- Marketing Administrator
- Marketing Communications Specialist
- Product Line Manager (PLM)
- Membership Director
Job Demand for Marketing Managers
There were about 218,300 jobs for Marketing Manager in 2016 (in the United States). New jobs are being produced at a rate of 10.1% which is above the national average. The Bureau of Labor Statistics predicts 22,100 new jobs for Marketing Manager by 2026. Due to new job openings and attrition, there will be an average of 21,300 job openings in this field each year.
The states with the most job growth for Marketing Manager are Washington, Utah, and Florida. Watch out if you plan on working in Wyoming, Maine, or Alaska. These states have the worst job growth for this type of profession.
How Much Does a Marketing Manager Make?
The average yearly salary of a Marketing Manager ranges between $69,840 and $208,000.
Marketing Managers who work in New York, Virginia, or Colorado, make the highest salaries.
How much do Marketing Managers make in each U.S. state?
| State | Annual Mean Salary |
|---|---|
| Alabama | $118,200 |
| Alaska | $101,750 |
| Arizona | $117,700 |
| Arkansas | $155,020 |
| California | $167,910 |
| Colorado | $169,630 |
| Connecticut | $154,810 |
| Delaware | $163,090 |
| District of Columbia | $165,640 |
| Florida | $119,450 |
| Georgia | $143,660 |
| Hawaii | $112,800 |
| Idaho | $105,210 |
| Illinois | $130,110 |
| Indiana | $108,750 |
| Iowa | $109,450 |
| Kansas | $142,740 |
| Kentucky | $116,140 |
| Louisiana | $97,540 |
| Maine | $99,450 |
| Maryland | $150,830 |
| Massachusetts | $143,400 |
| Michigan | $137,900 |
| Minnesota | $139,440 |
| Mississippi | $93,930 |
| Missouri | $128,810 |
| Montana | $125,860 |
| Nebraska | $101,520 |
| Nevada | $142,730 |
| New Hampshire | $141,630 |
| New Jersey | $177,330 |
| New Mexico | $100,320 |
| New York | $187,860 |
| North Carolina | $145,180 |
| North Dakota | $111,880 |
| Ohio | $133,730 |
| Oklahoma | $117,940 |
| Oregon | $116,020 |
| Pennsylvania | $154,700 |
| Rhode Island | $159,400 |
| South Carolina | $111,460 |
| South Dakota | $145,400 |
| Tennessee | $118,740 |
| Texas | $146,640 |
| Utah | $115,230 |
| Vermont | $123,910 |
| Virginia | $171,870 |
| Washington | $155,580 |
| West Virginia | $95,380 |
| Wisconsin | $125,100 |
| Wyoming | $100,000 |
Tools & Technologies Used by Marketing Managers
Although they’re not necessarily needed for all jobs, the following technologies are used by many Marketing Managers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Python
- Microsoft Access
- MySQL
- Data entry software
- SAP
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Microsoft Visio
- Adobe Systems Adobe Photoshop
- Structured query language SQL
- The MathWorks MATLAB
How to Become a Marketing Manager
Individuals working as a Marketing Manager have obtained the following education levels:
How Long Does it Take to Become a Marketing Manager?
Where do Marketing Managers Work?
Marketing Managers work in the following industries:
Other Jobs You May be Interested In
Those interested in being a Marketing Manager may also be interested in:
References:
Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0
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