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Business Management & Marketing Major

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Business Management & Marketing

3,588 Bachelor's Degrees Annually
1,103 Master's Degrees Annually
#20 in Popularity

Types of Degrees Business Management & Marketing Majors Are Getting

The following table lists how many business management and marketing graduations there were in 2019-2020 for each degree level.

Education Level Number of Grads
Bachelor’s Degree 3,374
Master’s Degree 921
Basic Certificate 366
Associate Degree 289
Undergraduate Certificate 145
Graduate Certificate 70
Doctor’s Degree 67

Who Is Getting a Bachelor’s Degree in Business Management & Marketing?

3,374 Bachelor's Degrees Annually
46% Percent Women
28% Percent Racial-Ethnic Minorities*
Roughly 46% of the graduates are women, and 54% are men.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of business management and marketing majors is as follows:

Race/Ethnicity Number of Grads
Asian 182
Black or African American 162
Hispanic or Latino 495
White 1,609
International Students 734
Other Races/Ethnicities 192

Geographic Diversity

Americans aren’t the only ones with an interest in Business Management & Marketing. About 21.8% of those with this major are international students.

Online Business Management & Marketing Programs

In the 2019-2020 academic year, 211 schools offered some type of business management and marketing program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 0 0
Certificate (1-2 years) 17 1
Certificate (2-4 Years) 3 0
Associate’s Degree 38 5
Bachelor’s Degree 24 8
Post-Baccalaureate 0 0
Master’s Degree 57 16
Post-Master’s 4 0
Doctor’s Degree (Research) 5 1
Doctor’s Degree (Professional Practice) 1 0
Doctor’s Degree (Other) 0 0


*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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