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Business Management & Marketing Major

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Business Management & Marketing

3,127 Bachelor's Degrees Annually
933 Master's Degrees Annually
#22 in Popularity

Types of Degrees Business Management & Marketing Majors Are Getting

The following table lists how many business management and marketing graduations there were in 2020-2021 for each degree level.

Education Level Number of Grads
Bachelor’s Degree 3,127
Master’s Degree 933
Basic Certificate 397
Associate Degree 161
Graduate Certificate 81
Undergraduate Certificate 64
Doctor’s Degree 59

Who Is Getting a Bachelor’s Degree in Business Management & Marketing?

3,127 Bachelor's Degrees Annually
45% Percent Women
32% Percent Racial-Ethnic Minorities*
This major attracts more men than women. About 55% of the graduates in this field are male.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of business management and marketing majors is as follows:

Race/Ethnicity Number of Grads
Asian 170
Black or African American 193
Hispanic or Latino 491
White 1,732
International Students 304
Other Races/Ethnicities 237

Geographic Diversity

Students from other countries are interested in Business Management & Marketing, too. About 9.7% of those with this major are international students.

Online Business Management & Marketing Programs

In the 2020-2021 academic year, 213 schools offered some type of business management and marketing program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 0 0
Certificate (1-2 years) 18 2
Certificate (2-4 Years) 3 0
Associate’s Degree 35 4
Bachelor’s Degree 27 6
Post-Baccalaureate 0 0
Master’s Degree 58 14
Post-Master’s 5 0
Doctor’s Degree (Research) 8 4
Doctor’s Degree (Professional Practice) 2 2
Doctor’s Degree (Other) 0 0


*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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