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Business Management & Marketing

Types of Degrees Business Management & Marketing Majors Are Earning

Those studying Business Management & Marketing can earn degrees at several award levels.

Award Level	Graduates
Certificate	84
Associate’s Degree	118
Bachelor’s Degree	3,147
Master’s Degree	1,337
Doctor’s Degree	12

Who Is Earning a Degree in Business Management & Marketing?

Gender Distribution

This field has a relatively balanced gender distribution: 48% women and 52% men among Business Management & Marketing graduates.

Gender	Graduates	Share
Women	2,257	48.0%
Men	2,441	52.0%

Racial-Ethnic Diversity

At the national level, the racial-ethnic distribution of Business Management & Marketing graduates is as follows:

Race / Ethnicity	Graduates	Share
White	2,271	48.3%
Asian	266	5.7%
Hispanic or Latino	730	15.5%
Black or African American	308	6.6%
American Indian / Alaska Native	44	0.9%
Native Hawaiian / Pacific Islander	39	0.8%
Two or More Races	165	3.5%
Race Unknown	147	3.1%
International Students	728	15.5%

^{See minority definition below.}

How Much Do Business Management & Marketing Graduates Earn?

The U.S. Department of Education tracks median earnings of Business Management & Marketing graduates 1, 4, and 5 years after completion. These numbers tend to grow steadily as graduates gain experience and move into mid-career roles.

Years Out	Median Earnings
1 year	$53,980
4 years	$56,836
5 years	$64,862

By year 5 out, median earnings rise to $64,862 — roughly 20% above the 1-year mark.

^{Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker.}

Online Business Management & Marketing Programs

Online study is tracked by IPEDS for Business Management & Marketing. The table below shows how many graduates earned at least some of their coursework online (Distance-Ed Available) versus completing the entire program online (Distance-Ed Only).

Award Level	Distance-Ed Available	Distance-Ed Only
Associate’s	5	1
Bachelor’s	13	9
Master’s	18	4
Doctoral (Research)	4	0

^{Distance-Ed Only = degrees completed entirely online; Distance-Ed Available = degrees including at least some online coursework. Source: IPEDS Completions by Distance Education status.}

Is a Degree in Business Management & Marketing Worth It?

Strictly by the federal earnings tracker, Business Management & Marketing graduates earn a median of $56,836 four years after completion — roughly 50% above the national median for workers with only a high school diploma (~$38,000).

^{ROI estimate compares the program’s 4-yr median earnings against the 2023 BLS CPS median earnings for high-school-only workers. Source: U.S. Department of Education College Scorecard + BLS Current Population Survey.}

Related Programs

You may also be interested in these closely related fields of study:

Program	Annual Degrees Awarded
Business, Management, Marketing, and Related Support Services, Other	4,698
Accounting and Related Services, Other	554

References

The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students and international students. This number is then divided by the total number of students to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics (IPEDS)
• O*NET Online
• U.S. Bureau of Labor Statistics
• U.S. Department of Education College Scorecard

More about our data sources and methodologies.