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Business Management & Marketing Major

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Business Management & Marketing

3,588 Bachelor's Degrees Annually
1,103 Master's Degrees Annually
#20 in Popularity

Types of Degrees Business Management & Marketing Majors Are Getting

The following table lists how many business management and marketing graduations there were in 2018-2019 for each degree level.

Education Level Number of Grads
Bachelor’s Degree 3,588
Master’s Degree 1,103
Basic Certificate 437
Associate’s Degree 375
Undergraduate Certificate 194
Graduate Certificate 110
Doctor’s Degree 27

Who Is Getting a Bachelor’s Degree in Business Management & Marketing?

3,588 Bachelor's Degrees Annually
46% Percent Women
27% Percent Racial-Ethnic Minorities*
Roughly 46% of the graduates are women, and 54% are men.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of business management and marketing majors is as follows:

Racial-Ethnic Diversity of Business Management & Marketing Students with Bachelor's Degrees
Race/Ethnicity Number of Grads
Asian 140
Black or African American 256
Hispanic or Latino 430
White 1,795
International Students 741
Other Races/Ethnicities 226

Geographic Diversity

Americans aren’t the only ones with an interest in Business Management & Marketing. About 20.7% of those with this major are international students.

Online Business Management & Marketing Programs

In 2018-2019, 228 schools offered a business management and marketing program of some type. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 30 4
Certificate (1-2 years) 16 5
Certificate (2-4 Years) 3 0
Associate’s Degree 36 11
Bachelor’s Degree 23 8
Post-Baccalaureate 30 4
Master’s Degree 61 23
Post-Master’s 7 0
Doctor’s Degree (Research) 6 1
Doctor’s Degree (Professional Practice) 1 1
Doctor’s Degree (Other) 0 0


*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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